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Facebook Faulted for Latest PR Crisis Response

March 2018, Issue #4

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March 2018 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
Facebook Faulted for Latest PR Crisis Response
PR crisis experts criticized Facebook for how it handled its recent controversy involving Cambridge Analytica's use of private data from 50 million Facebook users. Facebook fumbled its initial response by failing to heed well-established PR crisis guidelines, communications pros argue. Read More »

Simple Ways to Reduce Costs of PR Measurement
Image source: Images Money via Flickr
PR professionals face constrained budgets and the challenge of proving their value to management. Advanced PR measurement tools can ease the burden with suitable and affordable analytics and help PR win larger budgets by proving how their activities contribute to business goals. Read More »
Are Editing Apps a Blessing or Bother for PR & Corporate Communications Teams?
Proponents say editing apps improve writing and can help PR and corporate communications teams manage readability of content across the organization. Others say the apps produce plain vanilla writing that lacks creativity and flair. Read More »
Fighting Misinformation (Fake News) Around the World
Policy makers around the world are grappling with how to combat fake news. Proposals have received mixed reviews at best. Read More »
How to Create A/B Tests that Produce Meaningful Results
Experts say A/B testing is an effective method to improve marketing results. The dirty secret is that most A/B tests show inconclusive results. These tips can help conduct A/B tests that deliver meaningful insights. Read More »
The 'Secret Sauce' to PR & Marketing on LinkedIn
Integrating organic (nonpaid) and paid strategies may be the secret sauce for more effective PR and marketing on LinkedIn. Greater organic reach can amplify paid efforts. Read More »
Most Viewed from Previous Issues
10 Ways to Amplify Favorable Media Mentions
Winning press coverage is challenging and worth celebrating. But it's only the first step in getting your message out to your target audiences. PR teams can use many techniques to amply positive media mentions. Read More »
Analytics Skills Crucial to Boost PR Salaries
Although the median annual PR salary increased last year, the rate of increase slowed and more PR pros experienced flat or falling salaries. Better PR measurement can help PR win larger budgets and higher salaries by demonstrating how PR contributes to increased ROI and other business objectives. Read More »
Other Articles to Help You
The New York Times
Harvard Business Review
The Wall Street Journal
The New York Times
From the Archives
Conferences and Webinars
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, March 28-29, San Francisco. Sponsored by the PRSA. $849 for members.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Webinar: 7 Subject Line Hacks to Boost Open Rates, April 4 at 1 p.m. Eastern time. Sponsored by Marketo. Free.
Webinar: Communicating Cause: Five Things We Get Wrong in Social Cause Communication, April 12 at 3 p.m. Sponsored by PRSA. Free for members.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Webinar: Telling the Story With Your Data: Making the Case to the Boss, April 19 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Virtual Conference: PR Measurement Virtual Summit, April 27 from noon to 3:30 p.m. Central time. Presented by Ragan. $345 for members.
Conference: Crisis Communications Conference, May 8-9, Washington, DC. Presented by Ragan. All access pass standard price: $1,595.
Conference: Global PR Summit, June 7-8 in New York. Presented by P World. $1,695 by May 19.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Vice President, Marketing & Communications - Michigan Economic Development Corporation, Lansing, MI
Assistant Manager, PR & Social Media - Ad Council, New York, NY
Assistant Manager, Domestic Communications - Discover Los Angeles, Los Angeles, CA
Public Relations Manager - Country Music Hall of Fame and Museum, Nashville, TN
Sr. Coordinator of Multicultural Public Relations - Chicago White Sox, Chicago, IL
Media & Public Relations Specialist - Institute of Food Technologists, Chicago, IL
Marketing Positions
Digital Media Strategist - City of Littleton, CO, Littleton, CO
Digital Content Strategist - Oakland Museum of California, Oakland, CA
Digital Marketing Analyst - LA Laser Center, Los Angeles, CA
Marketing Data Analyst - SolarWinds, Durham, NC
Social Media Marketing Manager - Henry Schein, American Fork, UT
Marketing and Communications Manager - The Foundation for Physical Therapy, Washington, DC
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Ted Talks of the Week
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The Secret Structure of Great Talks
Nancy Duarte
CEO, Presentation Designer
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Quote of the Week
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"Marketing is no longer about the stuff you make, but about the stories you tell."
Seth Godin
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Quote of the Week
Factoids of the Week
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Fewer than 20% of marketers complete A/B tests that produce significant results 80% of the time. (UserTester)Tweet this!
54% of PR professionals say proving their value or ROI to their business is their top challenge. (Job of the Week)Tweet this!
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