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7 Tips to Write Better Listicles for Content Marketing

March 2019, Issue #4

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March 2019 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
7 Tips to Write Better Listicles for Content Marketing
The "listicle" - an article composed in list format - has drawn well-founded criticism as shallow, click-bait content. Renewed dedication to in-depth research and quality writing can boost the image of listicles and increase page views and website traffic. Read More »

PR Experts Fault Boeings 737 Max Crisis Response
Boeing's reputation took a serious hit for defending its 737 Max aircraft by allowing it to continue to fly after its two crashes. If Boeing had promptly grounded the aircraft during an investigation into the accidents' causes, it could have emphasized its dedication to passenger safety. Read More »
How Editorial Calendars Improve PR Productivity and Media Pitching
Internal editorial calendars within a PR department or agency help organize work and ultimately win more media mentions. By scheduling what content to create, when to pitch, and who to pitch, editorial calendars make PR easier and more effective. Read More »
How to Create Topic Clusters, the Next Evolution in SEO
The topic-cluster website structure can substantially improve search engine results and page views. Many digital marketers praise the strategy as the next evolution in SEO. Read More »
5 Ways PR Can Boost SEO, Improve Search Results & Increase Website Traffic
Backlinks, not brand mentions, are the currency of the internet. By consistently following a few recommendations, PR pros can play an instrumental role in winning quality backlinks that boost their company's search results. Read More »
How to Create Marketing Content for the New B2B Buyer
Changing preferences of B2B customers require businesses to adjust their content marketing strategies. Meeting the needs of audiences with relevant, easily consumable content and working closely with sales is the order of the day. Read More »
Most Viewed from Previous Issues
8 Essential Factors for Marketing Products on Amazon
Amazon offers businesses a valuable marketing channel for launching products and reaching customers. However, competitors may crowd the field, and customer attention can be fleeting. Success requires strategic business acumen along with refined writing and marketing skills. Read More »
10 Common Mistakes to Avoid in Your First Marketing Campaign
Most startups fail, often due to marketing shortcomings. Avoiding common marketing mistakes will help your business survive and thrive. Read More »
Recommended Reading
G2 Crowd
Business 2 Community
Outside
Medium
Farnam Street
Signal V. Noise
Scott Monty
From the Archives
Conferences and Webinars
Conference: MarTech West, April 3 to 5 at the San Jose Convention Center. Produced by Third Door Media. All-access pass onsite: $2,595.
Conference: Social Media PR and Measurement Boot Camp, April 9 in Phoenix. Presented by Ragan. Standard price: $945.
Conference: MED-PR, April 11 in Washington, DC. Presented by Wynne Events. $2,000, $1,500 for nonprofits.
Conference: Content Marketing Conference, April 16 to 19 in Boston, MA. All-access pass $,1649 onsite.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: B2B Online, April 29 to May 1 at the Chicago Marriott Downtown. Presented by Worldwide Business Research. $3,299 for solution providers.
Conference: The Social Shake-Up, May 6 to 8 at the Marriott Marquis in Atlanta. Organized by Access Intelligence. All-access regular rate: $2,290.
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Masters of B2B Marketing Conference, May 29-31 in Chicago, IL. Presented by the Association of National Advertisers.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director of Strategic Communications - SMU, Dallas, TX
Associate Director of Strategic Initiatives - NCAA, Indianapolis, IN
Public Information Specialist - Teton County, Jackson, WY
Public Relations Manager - Make-A-Wish America, Phoenix, AZ
Manager, Public Relations - BioBridge Global, San Antonio, TX
Media Relations Associate - NPR, Washington, DC
Marketing Positions
Digital Campaign Organizer and Conservation Writer - Nature Conservancy, Minneapolis, MN
Director of Strategic Communications & Marketing - Nature Conservancy, Coral Gables, FL
Senior Marketing Manager - Blue Star Families, Washington, DC
Social Media & Content Specialist - Altos, Bedford, NH
Content Strategist - HomeFree-USA, Riverdale, MD
Social Media Manager - Heartland Food Products Group, Carmel, IN
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Quote of the Week
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"Do the hard jobs first. The easy jobs will take care of themselves."
Dale Carnegie
     
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Quote of the Week
download your free guidebook now!
Factoids of the Week
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79% of B2B buyers say they value content that's tailored to their industry, role or department. (Forrester Consulting)Tweet this!
Google holds 76% of the search engine market share, up from 65.5% in January 2016. (Junto)Tweet this!
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Ted Talks of the Week
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What is the Meaning of Work?
Roy Bahat
Venture Capitalist
Bryn Freedman
Editorial Director and Curator, TED Institute
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