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PR Double Downs on Coronavirus Communications Efforts

March 2020, Issue #4

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March 2020 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
PR Double Downs on Coronavirus Communications Efforts
Organizations are relying heavily on their communications professionals to inform customers, employees and others about how they're reacting to the COVID-19 crisis. As the crisis continues, PR and marketing personnel will remain critically important to develop communications strategy and copy. Read More »

New Research: Social Media Listening the Top Marketing Strategy
Social media listening forms the basis of successful online marketing, new research says. Through social media listening, brands can determine what content resonates with audiences, uncover user-generated content to share, and find the right influencers to partner with. Read More »
9 Tips to Achieve Virtual Event Success
Virtual conferences and other online events offer an option for organizations postponing or canceling in-person gatherings to stem the spread of COVID-19. But organizing virtual events presents unique challenges. Read More »
Trumps Coronavirus Response Mirrors Failed Corporate PR Crisis Reactions
Image source: CDC
President Trump's mishandling of the coronavirus crisis bore striking similities to recent corporate PR disasters. All could have achieved better outcomes by following basic rules for handling PR crises. Read More »
7 Proper PR Practices for Improving Glassdoor Reviews
Employee reviews on jobs sites such as Glassdoor impact company reputations and their ability to recruit first-class talent. PR and HR experts urge companies to proactively manage their online reputations by monitoring their brand mentions. Read More »
New Anchor Text Best Practices that Boost SEO & Digital PR
The practice of seeking only anchor text that exactly matches chosen keywords has gone the way of dial-up internet connections. Still, anchor text remains an important SEO factor and following best practices can help improve search engine rankings. Read More »
Last Weeks Articles
9 Essentials to Achieve Guest Post Pitching Success
Image source: Joe the Goat Farmer
The many bad pitches we receive for guest posts on our blog have prompted us to offer tips on writing well-crafted guest post pitches. Following the recommendations they will vastly improve your chances of worthwhile blog placements. Read More »
10 Tips to Write Better Listicles for Content Marketing
Listicles have drawn well-founded criticism as shallow, click-bait posts. Renewed dedication to in-depth research and quality writing can boost the image of listicles and increase page views and website traffic. Read More »

The Video Route to Better Employee Communications

10 Tips to Produce Superior PR Results on Twitter

Which Employee Benefits & Perks Resonate Most with PR Pros?

LinkedIn, Twitter Consider Story Formats

Recommended Reading
Heidi Cohen
Wired
PwC
Strategy + Business
Strategy + Business
O'Dwyer's
Fast Company
Leadtail
Institute for Public Relations
Business Insider
From the Archives
Conferences and Webinars
Conference: Crisis Communications Boot Camp, Postponed to Oct. 1-2 in New York, NY. Presented by P World.
Conference: Secrets of Media Relations Masters, a virtual workshop, March 26-27 in San Francisco. Presented by the PRSA.
Conference: IPR Bridge Conference, Rescheduled for Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Conference: Social Media Week, May 5-7 in New York, NY.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: Global Summit on Measurement, June 2-4 in Vienna. Presented by AMEC
Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Associate Director of News and Information - UC Hastings Law, San Francisco, CA
Communications and PR Manager - Marymount Manhattan College, New York, NY
Media Manager - Walt Disney Television, New York, NY
Associate Director, Internal Communications - Consumer Reports, Yonkers, NY
Director, Employee Communications - Illumina, San Diego, CA
Director, Communications - Upwork, San Francisco, CA
Director of Communications - Oracle, Redwood City, CA
Director of Communications & Public Awareness - City of Boston, Boston, MA
Communications Manger - Northeastern University, Boston, MA
Marketing Positions
Director, Performance Measurement - Publicis Groupe, Birmingham, AL
Social Media Analyst - J.P. Morgan Chase & Co., New York, NY
Social Media & Influencer Marketing Coordinator - Live Nation Entertainment, New York, NY
Manager, Special Events - Detroit Institute of Arts, Detroit, MI
Manager, Marketing - York University, Toronto, Ontario
Social Media Manager - CBD American Shaman, Kansas City, MO
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Quote of the Week
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"It takes courage to choose transparency — and wisdom to know that the choice is the right one for achieving the goals that matter to all."
Amy C. Edmondson
Harvard Business Review
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Gizmo of the Week
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Indexed

One intelligent thought each morning from Jessica Hagy on business, storytelling and the absurdities of life. (Recommended by Scott Monty.)
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Factoids of the Week
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81% of communications executives say the communication function has been "very important" or "important" to their company's COVID-19 response. (Institute for Public Relations)Tweet this!
70% of marketers invest in content marketing. (HubSpot)Tweet this!
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