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The COVID-19 Recession: How PR & Marketing Can Survive

March 2020, Issue #5

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March 2020 Issue 5
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
The COVID-19 Recession: How PR & Marketing Can Survive
While some PR and marketing agencies fear they won't survive the expected recession and in-house staff fear lay-offs or furloughs, businesses that maintain healthy PR and marketing spending will win market share over the long term, PR veterans predict. Read More »

Coronavirus Fake News Infodemic Hits Social Media - How Brands Can Respond
Social media is suffering from a deluge of fake news and misinformation about COVID-19. Communications professionals can take a leading role in limiting misinformation by monitoring social media and posting accurate information from reliable sources. Read More »
Brands Stumble on Coronavirus Emails to Customers
Well-intentioned marketers wish to maintain communications with customers during the coronavirus crisis. But some branded email messages merely extol the organization's virtues with little or no consumer-centric messaging. The corporate-centered emails risk harming customer relationships. Read More »
10 Recommendations to Effectively Manage Remote PR & Marketing Teams
Photo by Andrew Neel on Unsplash
Communications agencies and corporate PR and marketing departments across the country are working remotely, many for the first time. Those executives who face new challenges managing virtual teams can learn from pros who have done it for years. Read More »
What PR People can Learn from Coronavirus Messaging: Words Matter
Some of the best wordsmiths serve as speech writers for corporate officials and politicians. The coronavirus crisis shows that even well-crafted speeches or remarks are at the mercy of the person at the podium. Read More »
9 Common SEO Problems and How to Fix Them
Image source: Unsplash
Basic knowledge of SEO is a must for PR pros and marketers involved in crafting content, managing websites, and submitting content to other websites. Avoiding some common mistakes will boost SEO, increase website traffic and ultimately improve ROI. Read More »
Last Weeks Articles
PR Double Downs on Coronavirus Communications Efforts
Organizations are relying heavily on their communications professionals to inform customers, employees and others about how they're reacting to the COVID-19 crisis. As the crisis continues, PR and marketing personnel will remain critically important to develop communications strategy and copy. Read More »
New Research: Social Media Listening the Top Marketing Strategy
Social media listening forms the basis of successful online marketing, new research says. Through social media listening, brands can determine what content resonates with audiences, uncover user-generated content to share, and find the right influencers to partner with. Read More »

9 Tips to Achieve Virtual Event Success

Trump's Coronavirus Response Mirrors Failed Corporate PR Crisis Reactions

7 Proper PR Practices for Improving Glassdoor Reviews

New Anchor Text Best Practices that Boost SEO & Digital PR

Recommended Reading
Vox
Wired
Fast Company
The New York Times
Fast Company
The Wall Street Journal
From the Archives
Conferences and Webinars
Webinar: Media Relations in the Age of Coronavirus, April 3 at 2 p.m. Eastern. Presented by P World. $80.
Conference: Crisis Communications Boot Camp, Postponed to Oct. 1-2 in New York, NY. Presented by P World.
Conference: IPR Bridge Conference, Rescheduled for Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Conference: Social Media Week, May 5-7 in New York, NY.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: Global Summit on Measurement, June 2-4 in Vienna. Presented by AMEC
Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Head of Internal Communications - Amazon, Arlington, VA
Director, Digital Content - American Red Cross, Washington, DC
Supervisory Communications Specialist - Office of the Secretary of Defense, Arlington, VA
Director of Marketing and Communications - ADHA, Chicago, IL
Senior Associate - Cincinnati Children's, Cincinnati, OH
Manager, Business Communications - Major League Baseball, New York, NY
Deputy Director, Office of Communications - California Department of Public Health, Sacramento, CA
Communications Manager - Habitat for Humanity, San Juan, Puerto Rico
Manager, Corporate Communications - SC Johnson, Racine, WI
Marketing Positions
Senior Marketing Manager - Baxter, Deerfield, IL
Senior Manager, Product Line Marketing Strategy - American Express, New York, NY
Marketing Director - MassMutual, New York, NY
Senior Social and Digital Media Specialist - Colorado State University, Fort Collins, CO
Marketing Analyst - Windsor Communities, Boston, MA
Marketing Specialist - Shopbop Mobile LLC, New York, NY
Marketing Communications Manager - Coffey Communications, Walla Walla, WA
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Factoids of the Week
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84% of people will not make a purchase from an unsecured website. (Blue Corona)Tweet this!
88% of PR pros say clients have canceled campaigns in response to the coronavirus crisis. (PR Week)Tweet this!
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Download your Free Guidebook now!
Ted Talks of the Week
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How We Must Respond to the Coronavirus Pandemic
Bill Gates
Philanthropist, Microsoft Co-Founder
[51:51]
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Quote of the Week
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"Always behave like a duck—keep calm and unruffled on the surface, but paddle like the devil underneath."
Jacob Braude
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Gizmo of the Week
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Phone Call Translator

App translates voice calls in real-time in 30 major languages.
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