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How PR & Marketing Work Better Together

April 2017, Issue #1

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April 2017 Issue #1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
How PR & Marketing Work Better Together
PR and marketing professionals can improve the performance of both of their departments by working together more closely. By demonstrating their value through better measurement, they will both earn accolades from upper management along with increased budgets. Read More »

How Law Firms Can Find the Best Media Monitoring Solution
Selecting a media monitoring solution can seem daunting for law firms. Law firms can quickly hone in on the best monitoring solutions if they know the qualities that separate the top-tier of services. Read More »
Exceptional Customer Experience through Social Media Listening
Social media listening enables companies to provide an outstanding customer experience. The key is to deliver timely and personalized responses. As more people spend more time on social media, it's become essential for organizations to work harder at social media listening and answering. Read More »
Artificial Intelligence Reveals Popular Storytelling Paths
Using artificial intelligence, researchers identified the most popular emotional paths of stories. Interestingly, the story line most frequently followed by writers is not the most popular among readers. The results reveal how AI can help storytellers improve their work. Read More »
The Insidious Problem of Fake Twitter Accounts
Fake bot accounts are abundant on Twitter and can cause problems for social media measurement and influencer marketing. Twitter users who know the red flags to watch for can usually spot bot accounts. Read More »
How General Mills Answered Negative Buzz to its Bee Campaign
Image source: General Mills
Even well-intentioned corporate actions can come under fire. PR pros have an arsenal of possible counter-attacks, but that doesn't mean they should use them. The Honey Nut Cheerios response to allegations about its free wildflower seeds demonstrates how a restrained response can be the best course of action. Read More »
How Trump Created a New Era for Corporate Social Responsibility
Opposition to President Trump's travel restrictions on Muslims has opened a new chapter on corporate social responsibility. Both social concerns and self-interest motivate companies to oppose the restrictions, which remain blocked by the courts, and to promote diversity. Read More »
The Extensive Fall-out of Googles YouTube Ad Scandal
Image source: Maurits Knook
As brands abandon YouTube advertising over offensive content, Google is scrambling to respond. At least in the short-term, the scandal may energize traditional media outlets and slow the spread of software-driven ad networks. Read More »
Most Viewed from Previous Issues
8 Ways Law Firms Benefit from Media Monitoring
Integrated media monitoring provides a vast amount of information from online news and social media that law firms can use to gain more clients, win court cases, and stay informed about legal news. Full-fledged media monitoring also provides the firm with public perception and sentiment on its partners and branding. Read More »
9 Distressing PR Measurement Failings
When done correctly, PR measurement can help improve PR campaigns and prove PR's value to clients and C-suite executives. PR measurement often falls short, however. Avoiding these common mistakes can greatly elevate your measurement program. Read More »
Other Articles to Help You
The New York Times
Digital Trends
Business Insider
Harvard Business Review
Business 2 Community
Conferences and Webinars
Conference: Content Marketing Conference, April 11-13 at the Boston Westin Waterfront, All access pass $1,647 onsite.
Webinar: Demystifying the Measurement Challenge, April 13 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: PRNews' Measurement Conference & Social Media Boot Camp, April 20-21 at the National Press Club, Washington, D.C. All access regular rate: $2,090.
Webinar: Super Fans: How to Attract More Fans to Your Brand, April 20 at 3 p.m. Eastern time. Sponsored by PRSA. Free for members.
Webinar: The Keys to Customer-Centric Content, April 20 at1 p.m. Eastern time. Sponsored by Forrester. Free.
Webinar: Making Your Evergreen Content More Actionable, April 20 at 2 p.m. Eastern. Presented by ClearVoice. Free.
Conference: Marketing Nation Summit, April 23 to 26 at Moscone West, San Francisco. Presented by Marketo.
Conference: Search Insider Summit, April 26 to 29 at the South Seas Island Resort, Florida. $3,295 through March 27. Presented by MediaPost.
Conference: Social Media for Utilities, May 8-9, in Chicago. Presented by Conferences Connect. $1695
Conference: SCIP International Conference & Exhibit, May 15-18, Marriott Marquis, Atlanta, GA. $1,700 for members
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Media Relations Associate - New York-Presbyterian Hospital, New York, NY
Media Relations Specialist - Rice University, Houston, TX
Director of Public Communications - City of Chesapeake, Chesapeake, VA
Public Relations Account Executive - Stone Ward Company, Little Rock, AK
PR Manager - Oribe Hair Care, New York, NY
Editorial Director, Communications - Council of State Governments, New York, NY
Communications & Content Specialist - Justice Research and Statistics Association, Washington, DC
Marketing Positions
Strategic Marketing & Communications Manager - Columbia University School of Nursing, New York, NY
Chief Marketing Officer - Charleston Metro Chamber of Commerce, North Charleston, NC
Marketing Writer - Urban Institute, Washington, DC
Digital Analytics Analyst - Acronym, New York, NY
Marketing Data Analyst - Gaia, Inc., Boulder, CO
Marketing & Communications Associate - Silicon Valley Community Foundation, Mountain View, CA
Social Media Content Manager - Garmin, Olathe, KS
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Quote of the Week
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"Listening carefully, especially to what we suspect we don't want to hear … is one of the most courageous actions we can take."
Gina Barreca
Professor, University of Connecticut
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Quote of the Week
Factoids of the Week
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More than 25% of President Trump's Twitter followers are fake. (Twitter Audit)Tweet this!
81% of millennials check Twitter at least once per day. (Pew Research)Tweet this!
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Ted Talks of the Week
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Casey Brown
Pricing Consultant
Know Your Worth, Then Ask for It
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