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5 PR Crisis Lessons from the Tide Pod Challenge

April 2018, Issue #1

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April 2018 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
5 PR Crisis Lessons from the Tide Pod Challenge
The Tide Pod Challenge exemplifies a kind of PR crises companies may not expect: people intentionally misusing the company's product. No one can predict that kind of crisis, but a well-developed plan and social media monitoring can help organizations react quickly and decisively to squelch the crisis. Read More »

PR Lessons from the Amazing Gun Control Campaign by Parkland Students
Parkland high school students impressed PR veterans with their public relations campaign for gun restrictions. Their poise during media interviews, social media expertise and passionate message helped create one of the most effective PR campaigns in recent memory. Read More »
Why Businesses Plan to Boost Online Reputation Management
Image source: Gayla Baer-Taylor via Flickr
Most businesses view online reputation management as essential to their success. Many are turning to social media monitoring tools and PR agencies to protect and enhance their online reputations. Read More »
How Twitter's Spam Crackdown Impacts PR & Marketing and How to Adapt
Many marketing and PR professionals will need to adjust their tactics following Twitter's restriction against posting the same content to multiple accounts. There are ways to adapt without losing exposure. Read More »
New Webinar Techniques to Improve Engagement and ROI
Image source: Stephan Ridgway via Flickr
Interactive features add pizazz to webinars in order to better hold the attention of customers. Polls, social media and content downloads in webinars allow participants to more effectively interact with the content during webinars. Read More »
How Marketers Can Help Solve the Affiliate Link Disclosure Problem on YouTube and Pinterest
Image source: Stephan Ridgway via Flickr
Most affiliate links on YouTube and Pinterest lack disclosures. Many affiliate links that include disclosures often don't follow FTC guidelines. Marketers can play an instrumental role in improving disclosures by holding affiliates accountable. Read More »
Most Viewed from Previous Issues
Facebook Faulted for Latest PR Crisis Response
PR crisis experts criticized Facebook for how it handled its recent controversy involving Cambridge Analytica's use of private data from 50 million Facebook users. Facebook's fumbled its initial response by failing to heed well-established PR crisis guidelines, communications pros argue. Read More »
Simple Ways to Reduce Costs of PR Measurement
Image source: Images Money via Flickr
PR professionals face constrained budgets and the challenge of proving their value to their management. Advanced PR measurement tools can ease the burden with suitable and affordable analytics and help PR win larger budgets by proving how their activities contribute to business goals. Read More »
Other Articles to Help You
Muck Rack
Harvard Business Review
marc & angel HACK LIFE
Fast Company
From the Archives
Conferences and Webinars
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Webinar: 7 Subject Line Hacks to Boost Open Rates, April 4 at 1 p.m. Eastern time. Sponsored by Marketo. Free.
Webinar: Communicating Cause: Five Things We Get Wrong in Social Cause Communication, April 12 at 3 p.m. Sponsored by PRSA. Free for members.
Conference: PR Measurement Conference, April 17-18, Philadelphia Marriott. Presented by PR News. Regular rate: $2,190.
Webinar: Telling the Story With Your Data: Making the Case to the Boss, April 19 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Virtual Conference: PR Measurement Virtual Summit, April 27 from noon to 3:30 p.m. Central time. Presented by Ragan. $345 for members.
Conference: Crisis Communications Conference, May 8-9, Washington, DC. Presented by Ragan. All access pass standard price: $1,595.
Conference: Global PR Summit, June 7-8 in New York. Presented by P World. $1,695 by May 19.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Vice President of Corporate Relations - American Council on Renewable Energy, Washington, DC
Media Relations Associate - Reingold Inc., Alexandria, VA
Communications Director - U.S. House of Representatives, Washington, DC
Director, Executive Communications & Content Strategy - Edison Electric Institute, Washington, DC
Media Relations & Communications Project Manager - Cohen Veterans Network, Stamford, CT
Public Relations Manager - Human Interest, San Francisco, CA
Public Relations Specialist - SUNY Buffalo State, Buffalo, NY
Marketing Positions
Social Media Manager - 60X Custom Bowstrings, Cowansville, PA
Marketing Communications Specialist - Tacoma Art Museum, Tacoma, WA
Social Media Listening Analyst - Subway, Milford, CT
Marketing & Communications Manager - United Way, Greensboro, NC
Content Marketing Specialist - One Firefly, Denver, CO
Communications Coordinator, Ecosystems - Environmental Defense Fund, Washington, DC
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Factoids of the Week
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42% of businesses monitor their online reputation daily and 21% hourly. (Clutch)Tweet this!
Only 10.5% of affiliate links on YouTube are disclosed. (Princeton University)Tweet this!
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Quote of the Week
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"The willingness to do hard things opens great windows of opportunity."
Marc Chernoff
(quoting from his grandmother Zelda's journal)
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Quote of the Week
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