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Media Measurement News Library

Must-Do Media Monitoring & Measurement Methods in a PR Crisis

April 2019, Issue #1

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April 2019 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Must-Do Media Monitoring & Measurement Methods in a PR Crisis
All-in-one media monitoring and measurement provides one of the most important tools to alert organizations of an emerging PR crisis and determine how best to respond during a crisis. Read More »

How PR Agencies Can Fire Bad Clients Gracefully
Firing a bad client can improve morale and free up time for more worthy clients. But an unseemly parting can cause a public relations problem or damage the agency's relationships with other clients. How to part smoothly and well. Read More »
How to Prepare for the Inevitable PR Crisis
For many reasons, brands face greater risks of suffering a PR crisis than ever before. Preparing a plan to handle a PR calamity is just as essential as trying to avoid such disasters. Read More »
Firms Move PR Work In-House; Lack of PR Measurement Cited as a Factor
Inability to measure how PR impacts ROI is one of the main reasons why companies fire PR agencies and move PR functions in-house, according to a new survey. A rejuvenated emphasis on PR measurement can stem the trend of companies moving PR in-house. Read More »
PR Crisis: Be Wary of the Standard Playbook; Consider New Approaches
When responding to a PR crisis, embrace new thinking and reject the tired templates that have been a staple of crisis PR management since the Stone Age. There is no one size fits all formula in handling a PR crisis - but there are ways to prepare. Read More »
Facebook Stories Offer a Valuable New Marketing Tool
Facebook Stories offer a new way to reach more consumers and increase brand awareness. Recent reductions in organic reach for brands and Facebook's desire to promote the format may make it especially appealing for marketers. Read More »
Most Viewed from Previous Issues
7 Tips to Write Better Listicles for Content Marketing
The "listicle" - an article composed in list format - has drawn well-founded criticism as shallow, click-bait content. Renewed dedication to in-depth research and quality writing can boost the image of listicles and increase page views and website traffic. Read More »
5 Ways PR Can Boost SEO, Improve Search Results & Increase Website Traffic
Backlinks, not brand mentions, are the currency of the internet. By consistently following a few recommendations, PR pros can play an instrumental role in winning quality backlinks that boost their company's search results. Read More »
Recommended Reading
The New York Times
Harvard Business Review
Scientific American
Social Media Today
Amendola Communications
Ideas.Ted.com
Heidi Cohen
From the Archives
Conferences and Webinars
Webinar: Forms - More than Just Lead Generation, April 3 at 12 p.m. Eastern time. Sponsored by Xverify and JotForm. Free.
Conference: MarTech West, April 3 to 5 at the San Jose Convention Center. Produced by Third Door Media. All-access pass onsite: $2,595.
Conference: Social Media PR and Measurement Boot Camp, April 9 in Phoenix. Presented by Ragan. Standard price: $945.
Conference: MED-PR, April 11 in Washington, DC. Presented by Wynne Events. $2,000, $1,500 for nonprofits.
Conference: Content Marketing Conference, April 16 to 19 in Boston, MA. All-access pass $,1649 onsite.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: B2B Online, April 29 to May 1 at the Chicago Marriott Downtown. Presented by Worldwide Business Research. $3,299 for solution providers.
Conference: The Social Shake-Up, May 6 to 8 at the Marriott Marquis in Atlanta. Organized by Access Intelligence. All-access regular rate: $2,290.
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: Competitive & Market Intelligence, May 7 to 8, Luxembourg. Presented by GICI Institute for Competitive Intelligence. 1.416,10 €.
Conference: The Measurement for Communicators Academy, May 20 to 21 in St. Louis. Presented by Ragan. Standard price: $1,295.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Masters of B2B Marketing Conference, May 29-31 in Chicago, IL. Presented by the Association of National Advertisers.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Associate Director of Communications and Communities - Colorado State University, Fort Collins, CO
Associate Director of Public Relations - Miami City Ballet, Miami Beach, FL
Communications Manager - Drinker Biddle & Reath LLP, Chicago, IL
Associate Director, News and Communications - Wake Forest University, Winston Salem, NC
Chief Communications Officer - City Manager's Office, Newark, DE
Manager, Public Relations - ETS, Princeton, NJ
Director of Communications and Public Relations - The Bar Association of San Francisco, San Francisco, CA
Marketing Positions
Marketing & Communications Manager - Mayo Clinic, Rochester, NM
Director of Marketing - The Fertilizer Institute, Washington, DC
Marketing and Membership Manager - Museum of Art and Design at MDC, Miami, FL
Digital Media Specialist - LeasePlan USA, Alpharetta, GA
Social Media Listening Associate - Nutanix, Durham, NC
Director Marketing and Communications - Capital Area United Way, Baton Rouge, LA
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Ted Talks of the Week
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How to Be "Team Human" in the Digital Future
Douglas Rushkoff
Media Theorist, Author
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download your free guidebook now!
Quote of the Week
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"Educating the mind without educating the heart is no education at all."
Aristotle
     
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Quote of the Week
YouTube of the Week
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A Recipe for PR Success
Jerry Silver
PR Expert
[15:00]
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Factoids of the Week
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41% of PR pros say clients fire agencies due to inability to measure ROI. (JOTW Survey)Tweet this!
79% of Twitter's monthly active users are outside the United States. (Twitter)Tweet this!
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