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COVID-19 Shutdown Creates New Influencer Marketing Opportunities

April 2020, Issue #1

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April 2020 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
COVID-19 Shutdown Creates New Influencer Marketing Opportunities
With nearly everyone confined to home and seeking new ways to spend time, marketers have new opportunities to connect to customers through social media influencers. Caution: both marketers and influencers need to revise their content strategies. Read More »

Perspectives on PR Pitching during the COVID-19 Epidemic
With COVID-19 stories dominating the news, PR pros wonder if they should pitch stories not related to the epidemic. Answer: It depends. Find out today's best positioning and pitching strategies. Read More »
COVID-19 Measurement Mavens & Menaces
Katie Paine's winners of best and worst measurement practices this month provide PR professionals with examples of how best to apply research and data visualizations. The flip side: how not to use data. Read More »
How Bank of America Avoided a PR Crisis
Image source: Mike Mozart via Flickr
Bank of America dodged a PR crisis by quickly responding to criticism. However, banks and other financial services will probably face greater PR challenges as the economy comes under increasing stress and they administer government relief programs. Read More »
COVID-19 Impact: PR & Marketers See Budget Cuts, Signs of Hope, Surveys Reveal
PR and marketing professionals predict economic difficulties for their industries due to COVID-19, surveys show. However, some responses reveal glimmers of sunshine. Read More »
How to Successfully Publicize Anti-Coronavirus Initiatives
Image Source: Blue Cross and Blue Shield of Minnesota via Facebook
Many businesses are donating masks and other personal protection materials to help contain the coronavirus pandemic. Some recent examples show how to creatively offer help and gain positive publicity. Read More »
Last Weeks Articles
The COVID-19 Recession: How PR & Marketing Can Survive
While some PR and marketing agencies fear they won't survive the expected recession and in-house staff fear lay-offs or furloughs, businesses that maintain healthy PR and marketing spending will win market share over the long term, PR veterans predict. Read More »
Coronavirus Fake News Infodemic Hits Social Media - How Brands Can Respond
Social media is suffering from a deluge of fake news and misinformation about COVID-19. Communications professionals can take a leading role in limiting misinformation by monitoring social media and posting accurate information from reliable sources. Read More »

Brands Stumble on Coronavirus Emails to Customers

10 Recommendations to Effectively Manage Remote PR & Marketing Teams

What PR People can Learn from Coronavirus Messaging: Words Matter

9 Common SEO Problems and How to Fix Them

Recommended Reading
IT Cornell
The Verge
Fast Company
Wired
Knowledge@Wharton
Forbes
Harvard Business Review
McKinsey & Company
McKinsey & Company
Fast Company
From the Archives
Conferences and Webinars
Webinar: Why SEO for PR & Comms Is Crucial Now More Than Ever, April 14 at 2 p.m. Eastern. Presented by PR Week.
Conference: Crisis Communications Boot Camp, Postponed to Oct. 1-2 in New York, NY. Presented by P World.
Conference: IPR Bridge Conference, Rescheduled for Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Conference: Social Media Week, May 5-7 in New York, NY.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: Global Summit on Measurement, June 2-4 in Vienna. Presented by AMEC
Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Global Communications Manager - Intuit, Mountain View, CA
Sr. Director, Corporate Communications - Varian, Palo Alto, CA
Communications Manager - Zendesk, San Francisco, CA
Corporate Newsroom Manager - Genentech, San Francisco, CA
Public Relations Manager - Autodesk Construction Solutions, San Francisco, CA
Vice President, External Affairs - Feeding America, Chicago, IL
Communications Director - Kemper, Chicago, IL
Marketing Positions
Copywriter - Zscaler, San Jose, CA
Manager, Marketing & Communications Strategy - EA, Redwood City, CA
Manager, Marketing Services - Visa, Foster City, CA
Senior Communications Manager - Constellation Brands, San Francisco, CA
Director, Product Communications - BioMarin, San Rafael, CA
Paid Social Marketing Manager - Amazon Music, San Francisco, CA
Marketing Manager, Services - Motorola Solutions, Chicago, IL
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Gizmo of the Week
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Zoom Virtual Backgrounds

Install a virtual background for Zoom video conferences.
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Factoids of the Week
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26.3% of PR professionals surveyed report a hiring freeze at their organization. (PR Week)Tweet this!
66% of social media users believe their social media use would increase slightly to significantly if confined at home. (Izea)Tweet this!
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Ted Talks of the Week
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The Quest for the Coronavirus Vaccine
Seth Berkley
Epidemiologist
[1:02:32]
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Quote of the Week
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"When written in Chinese, the word 'crisis' is composed of two characters. One represents danger and the other represents opportunity."
John F. Kennedy
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