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How to Use Twitter Lists for Public Relations

April 2019, Issue #2

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April 2019 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
How to Use Twitter Lists for Public Relations
Twitter Lists can help PR organize Twitter accounts, improve media pitching, and generally use the network more effectively. While the lists are time-consuming to create, a few shortcuts can help quickly locate valuable influencers.Read More »

PR Applauds Media Monitoring & Social Listening; Other Tech Services - Not So Much
Except for media monitoring and social media tools, few technology services generate much enthusiasm among PR professionals. In fact, some emerging technologies cause concerns. Read More »
The End of Earned Media as We Know It and What It Means for PR
Earned media is rapidly evolving and dwindling in importance, changing the nature of public relations. Some PR executives argue that the profession must adapt to inevitable trends and find alternatives to earned media placements. Read More »
Timing Is Everything in Life and PR - How Wells Fargo Bumbled its Timing
"Timing is everything" has special meaning to comedians and PR people. The timing of when to commence a PR program during a crisis greatly affects its acceptance and impact. A banking giant muffed its recent PR campaign largely because of timing. Read More »
The Gigantic Value of Adding Captions to Social Media Videos
Since most viewers watch videos on social media with the sound muted, adding captions has practically become a necessity. Social media marketers have several different methods and online editing tools available to add captions. Read More »
How Shrewd Marketing Strategies can Save Legacy Brands
Many legacy brands have disappeared or continue to struggle. Organizations that don't monitor changing consumer preferences and adapt to those changes risk extinction. Read More »
Most Viewed from Previous Issues
Must-Do Media Monitoring & Measurement Methods in a PR Crisis
All-in-one media monitoring and measurement provides one of the most important tools to alert organizations of an emerging PR crisis and determine how best to respond during a crisis. Read More »
Firms Move PR Work In-House; Lack of PR Measurement Cited as a Factor
Inability to measure how PR impacts ROI is one of the main reasons why companies fire PR agencies and move PR functions in-house, according to a new survey. A rejuvenated emphasis on PR measurement can stem the trend of companies moving PR in-house. Read More »
Recommended Reading
Bloomberg Businessweek
Business Insider
Marketing Artificial Intelligence Institute
Popular Science
From the Archives
Conferences and Webinars
Conference: MED-PR, April 11 in Washington, DC. Presented by Wynne Events. $2,000, $1,500 for nonprofits.
Conference: Content Marketing Conference, April 16 to 19 in Boston, MA. All-access pass $,1649 onsite.
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: B2B Online, April 29 to May 1 at the Chicago Marriott Downtown. Presented by Worldwide Business Research. $3,299 for solution providers.
Conference: The Social Shake-Up, May 6 to 8 at the Marriott Marquis in Atlanta. Organized by Access Intelligence. All-access regular rate: $2,290.
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: Competitive & Market Intelligence, May 7 to 8, Luxembourg. Presented by GICI Institute for Competitive Intelligence. 1.416,10 €.
Conference: The Measurement for Communicators Academy, May 20 to 21 in St. Louis. Presented by Ragan. Standard price: $1,295.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Masters of B2B Marketing Conference, May 29-31 in Chicago, IL. Presented by the Association of National Advertisers.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Chief Communications and Marketing Officer - UC San Diego, San Diego, CA
Director of Strategic Communications - SMU, Dallas, TX
Public Information Officer - Port of San Diego, San Diego, CA
Corporate Communications Manager - Keurig Dr Pepper, Burlington, MA
Director, Public Relations & Marketing - Volunteers of America Colorado, Denver, CO
Manager, Public Relations - BioBridge Global, San Antonio, TX
Communications Manager - American Oversight, Washington, DC
Marketing Positions
Social Media Manager - Black Diamond Equipment LTD, Salt Lake City, UT
Director of Marketing - Visit Fairfield, California, Fairfield, CA
Digital Marketing Manager - Pioneer Works, Brooklyn, NY
Digital Content Manager - Susan Davis International, Washington, DC
Digital Marketing Analyst - First National Bank of Omaha, Omaha, NE
Senior Marketing Analyst - Avid Marketing Group, Hartford, CT
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Factoids of the Week
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44% of PR executives call media monitoring the most important technology tool for their current work. (2019 USC Annenberg Global Communications Report)Tweet this!
75% of communications professionals cite data and analytics as important. Only 33% call press releases important. (JOTW Communications Survey)Tweet this!
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Quote of the Week
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"Income tax returns are the most imaginative fiction being written today."
Herman Wouk
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Quote of the Week
Gizmo of the Week
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Free proofreading by humans - but you must pay to avoid the wait list. Read More »
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