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9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19

April 2020, Issue #2

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April 2020 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19
COVID-19 has disprupted the business world. PR and marketing pros who adjust to the new environment will be better positioned to promote their organizations and bolster their brand's reputation over the long term. Read More »

The Essential Role of PR in Announcing Layoffs and Furloughs
PR has a critical role to perform when companies announce layoffs and furloughs. Organizations can rely on PR communications skills to announce decisions thoughtfully, keep furloughed and remaining employees fully informed, and safeguard the organization's reputation. Read More »
Podcast Listening Plunges - Will Brands Reassess Podcasts?
Podcast listening dropped substantially as the coronavirus epidemic forced people to stay home. The loss of audience may force podcasters and sponsors to reassess their current commitment to and budgets for podcasting, though the long-term opportunities remain promising. Read More »
Zoom Aims to Fix Privacy Problems after PR Mishaps; Users Should Tighten Privacy Controls Now
Image source: Zoom
Success often creates unforeseen PR problems. Zoom has its hands full with an enormous influx of work-at-home users relying on its videoconferencing app. It also has its hands full revising its software to improve security and privacy, and publicizing its technology fixes to the media and public. Read More »
Edelman Urges Brands to Take on New Communications Role in War against Coronavirus
Consumers want brands to take a prominent role in the battle against COVID-19, including disseminating reliable information about the crisis. PR professionals who avoid sales messages and publicize their organization's "do the right thing" decisions will win greater respect and trust for their brands. Read More »
How to Revamp Employee Communications during the Crisis to Calm Anxious Staff and Stop Rumors
Without ongoing employee communications during times of stress, rumors and misinformation fill the void. Proper and frequent communications keep anxious employees informed and can squelch destructive rumors that proliferate during a crisis. Read More »
Last Weeks Articles
COVID-19 Shutdown Creates New Influencer Marketing Opportunities
With nearly everyone confined to home and seeking new ways to spend time, marketers have new opportunities to connect to customers through social media influencers. Caution: both marketers and influencers need to revise their content strategies. Read More »
Perspectives on PR Pitching during the COVID-19 Epidemic
With COVID-19 stories dominating the news, PR pros wonder if they should pitch stories not related to the epidemic. Answer: It depends. Find out today's best positioning and pitching strategies. Read More »

COVID-19 Measurement Mavens & Menaces

How Bank of America Avoided a PR Crisis

COVID-19 Impact: PR & Marketers See Budget Cuts, Signs of Hope, Surveys Reveal

How to Successfully Publicize Anti-Coronavirus Initiatives

Recommended Reading
Heidi Cohen
Moz
Harvard Business Review
Knowledge@Wharton
PR Daily
Fast Company
Knowledge@Wharton
From the Archives
Conferences and Webinars
Webinar: Social Media and Effective Reputation Management in a Time of COVID-19, April 21 at 3 p.m. Eastern. Presented by PRSA.
Webinar: Media Relations Strategy in the Midst of a Global Crisis, April 29 at 1 p.m. Eastern time. Presented by PR News.
Conference: Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director, Corporate Communications - Samsung, Ridgefield Park, NJ
Director of Communications and Content Strategy - Virginia Commonwealth University, Richmond, VA
Vice President of Marketing, Communications and Advocacy - St. Clair Hospital, Pittsburgh, PA
Vice President Media Relations & Corporate Communications - University of Maryland, Baltimore, MD
Social Media Community Management Associate - The Rockefeller Foundation, New York, NY
Senior Director, Internal Communications - Travelers, Hartford, CT
Director of Athletics Communications - Wheaton College, Norton, MA
Vice President of Communications - American Enterprise Institute, Washington, DC
Marketing Positions
Director Marketing - Teva, Parsippany, NJ
VP of PGIM Digital Marketing - Prudential, Newark, NJ
Senior Director, Strategic Marketing - Honeywell, Morris Plains, NJ
Marketing Communications Manager - Siemens Healthineers, Watham, MA
Sr Digital Marketing Analyst - Constellation, Minneapolis, MN
Marketing & Brand Manager - Wisconsin Historical Foundation, Inc., Madison, WI
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Quote of the Week
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"Few people really understand 'flatten the curve.' Government officials and media should adopt the more understandable 'reduce the spread' of coronavirus."
William Comcowich
Glean.info
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Download your Free Guidebook now!
Gizmo of the Week
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Fireflies.ai

Record, transcribe and search across your Zoom conversations. (Phone calls too.)
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Factoids of the Week
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55% of people surveyed say brands and companies are responding more quickly and effectively to the COVID-19 crisis than governments. (Edelman PR)Tweet this!
Downloads of podcasts overall dropped about 10% last month. (Podtrac)Tweet this!
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Ted Talks of the Week
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A Global Hackathon to Take on the Coronavirus Pandemic
Marko Russiver
Designer, Technologist, Startup Founder
[14:25]
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