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New PR Crisis Playbook Needed for Today's Changed Media Landscape

April 2018, Issue #3

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April 2018 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
New PR Crisis Playbook Needed for Today's Changed Media Landscape
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The accelerated pace of today's media environment and new attitudes of customers require a new - or at least revised - PR crisis playbook. Careful assessment of potential risks, advanced planning, and ongoing media monitoring and measurement are more important than ever to ensure the company survives a PR crisis. Read More »

How to Write Executive Quotes that Wow
Vibrant quotes can transform staid news releases and other PR content into memorable stories, but most executive quotes are uninspired, wishy-washy and, in fact, quite horrible. Here's how to compose quotes that editors include in articles and bring articles to life. Read More »
Facebook's Cambridge Analytica Scandal Prompts Soul-Searching over Data-Driven Marketing
Some data-driven marketers urge their peers to place greater importance on ethics and privacy. While social media analytics is a potent tool for reaching customers and promoting products, treating customer data with little respect or transparency may rouse the public's wrath - and the ire of regulators and legislators. Read More »
Local TV News and Talk Shows Offer Strong PR Opportunities
While newspapers struggle with decimated staffs, local TV stations remain healthy, new research reveals. Local TV news and talk shows present viable publicity opportunities that PR can seize by monitoring TV news. Read More »
Hiring Unpaid Interns Can Pose Hefty Risks
Image source: BLM
Although new Department of Labor guidelines provide employers more flexibility, hiring unpaid interns still presents meaningful financial and PR risks. Understanding the rules will help businesses avoid the possibility of considerable monetary and reputational damage. Read More »
Older Americans Hold Dim Views of Firms Suffering PR Crises
Contradicting popular presumptions, new research reveals that older Americans hold more negative views than younger adults of companies entangled in scandals and controversies. The new research highlights the importance of reputation management and crisis communications for all brands regardless of their target audience. Read More »
Most Viewed from Previous Issues
4 Essential SEO Lessons for PR Professionals
Creating superb content is only the first step in generating online readership. Understanding key technical aspects of SEO can help PR pros improve search engine rankings and increase website traffic. Read More »
The Startling Impact of PR on Advertising Effectiveness
Whether positive or negative, media coverage can substantially impact advertising effectiveness, new research reveals. Experts recommend PR collaborate with ad departments and agencies to measure how earned media placements affect ad effectiveness. Read More »
Other Articles to Help You
Harvard Business Review
Maccabee PR Blog
From the Archives
Conferences and Webinars
Webinar: Telling the Story With Your Data: Making the Case to the Boss, April 19 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Virtual Conference: PR Measurement Virtual Summit, April 27 from noon to 3:30 p.m. Central time. Presented by Ragan. $345 for members.
Virtual Conference: Email Marketing, May 11 from 11 a.m. to 2:15 p.m. Presented by MarketingProfs. Free.
Conference: Crisis Communications Conference, May 8-9, Washington, DC. Presented by Ragan. All access pass standard price: $1,595.
Webinar: CSR Storytelling: How to Personalize a Social Issue and Elevate Your Brand, May 10 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Travel and Tourism Conference, June 3 to 6 in New Orleans, La. Sponsored by the PRSA. Standard rate for PRSA members: $959.
Conference: Global PR Summit, June 7-8 in New York. Presented by P World. $1,695 by May 19.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director, Communications - Orbital ATK, Chandler, AZ
Director of Strategic Communications and Marketing - Middle East Broadcasting Networks, Inc., Springfield, VA
Media Relations & Communications Project Manager - Cohen Veterans Network, Stamford, CT
Public Relations Specialist - Utah Transit Authority, Salt Lake City, UT
Public Relations Manager - SumTotal Systems, Boston, MA
Public Relations Specialist - Penn State University, University Park, PA
Marketing Positions
Digital Communications Specialist - National PTA, Alexandria, VA
Manager, Digital Communication/Social Media - American Diabetes Association, Arlington, VA
Social Media & Communications Marketing Manager - Celis Brewery, Austin, TX
Digital Media Manager - Auto Care Association, Bethesda, MD
Marketing Data Analyst - Advanced Urgent Care & Occupational Medicine, Brighton, CO
Marketing Analyst - Gander Outdoors, Greenville, NC
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Gizmo of the Week
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A simple way for freelancers to track & manage their work and payments. Read More »
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Factoids of the Week
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Facebook accounted for 50% of U.S. adults say they "often" obtain local news from television. (Knight Foundation)Tweet this!
61% of Americans would not remain a customer of a company accused of ignoring sexual harassment or racial or gender discrimination in the workplace. (Public Affairs Council)Tweet this!
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Quote of the Week
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"You're not going to accomplish anything in life if you're terrified of messing up."
Sophia Ek
Author, "Minefield Girl"
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Quote of the Week
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