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Why Empathy is Vital for Effective Public Relations - and How to Express It

April 2019, Issue #3

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April 2019 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
Why Empathy is Vital for Effective Public Relations - and How to Express It
The ability to feel empathy — to truly understand other people — separates stellar PR pros from ordinary communicators. Organizations perceived as empathic gain goodwill and attract loyal customers. How do corporations feel and express empathy? Read More »

Small Businesses Urged to Adopt Social Media Listening Services
Most small businesses monitor their online reputations to at least some degree, but many use inefficient manual searches or unreliable free tools for media monitoring. Read More »
Twitter Slashes Follower Limits … and Gains Praise
Twitter won applause for limiting follower churning to combat spam. Experts recommend marketers avoid the technique and pursue more principled strategies. Read More »
P.T. Barnum and Oscar Wilde Were Wrong about PR; How Lawyers Add Value in a PR Crisis
Not all publicity is good. It's essential for PR and lawyers to work together and to include an attorney on the crisis management team. Read More »
Papa Johns Shoots for a PR Rebound with Shaquille ONeil
Papa John's hopes recruiting former basketball star Shaquille O'Neill as a teammate will restore its image. Rebuilding its reputation and scoring more sales will not be a slam dunk. Read More »
Survey Reveals PR Skills Gap in Research, Evaluation & Measurement
Although recruiters deem measurement and evaluation one of the most desirable skills for PR executives, most PR pros admit that data analysis is not one of their main strengths. Read More »
Most Viewed from Previous Issues
How to Use Twitter Lists for Public Relations
Twitter Lists can help PR organize Twitter accounts, improve media pitching, and generally use the network more effectively. While the lists are time-consuming to create, a few shortcuts can help quickly locate valuable influencers.Read More »
The End of Earned Media as We Know It and What It Means for PR
Earned media is rapidly evolving and dwindling in importance, changing the nature of public relations. Some PR executives argue that the profession must adapt to inevitable trends and find alternatives to earned media placements. Read More »
Recommended Reading
Yahoo Lifestyle
The Guardian
Business 2 Community
Harvard Business Review
Fast Company
The Economic Times
From the Archives
Conferences and Webinars
Conference: PR News' Measurement Conference, April 17-18 in Washington, DC. $1,569 onsite.
Conference: PR & Media Relations Conference at PayPal, April 16-17 in New York City. Presented by Ragan and PR Daily. Standard price: $1,195
Conference: B2B Online, April 29 to May 1 at the Chicago Marriott Downtown. Presented by Worldwide Business Research. $3,299 for solution providers.
Conference: The Social Shake-Up, May 6 to 8 at the Marriott Marquis in Atlanta. Organized by Access Intelligence. All-access regular rate: $2,290.
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: Competitive & Market Intelligence, May 7 to 8, Luxembourg. Presented by GICI Institute for Competitive Intelligence. 1.416,10 €.
Conference: The Measurement for Communicators Academy, May 20 to 21 in St. Louis. Presented by Ragan. Standard price: $1,295.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Masters of B2B Marketing Conference, May 29-31 in Chicago, IL. Presented by the Association of National Advertisers.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Writer/Assistant Editor - Princeton University, Princeton, NJ
Director, Communications & Marketing - Temple University, Philadelphia, PA
Director of Media Relations - Trinity College, Hartford, CT
Senior PR Manager - Hurtigruten, Seattle, WA
Public Relations/Communications Manager - Upper Big Blue Natural Resources District, York, NE
VP of Corporate Communication - Mohegan Sun, Uncasville, CT
Marketing Positions
Content Marketing Manager - American Bar Association, Chicago, IL
Marketing Programs Senior Manager - National Co+op Grocers, St. Paul, MN
Senior Content Marketing Manager - ObserveIT, Boston, MA
Digital Marketing Account Manager - Concept, Medina, OH
Digital Marketing Analyst - Resite Online, Virginia Beach, VA
Digital Marketing Manager - LQ Digital, Oakland, CA
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Gizmo of the Week
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Spyfinder Pro

Spyfinder Pro - Hidden camera detector. $248. Read More »
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download your free guidebook now!
Factoids of the Week
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31% of recruiters cite research, evaluation and measurement as one of the most desirable PR skills. (Chartered Institute of Public Relations)Tweet this!
66% of small businesses use social media to monitor their online reputations. (Clutch)Tweet this!
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Ted Talks of the Week
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How We Can Find Ourselves in Data
Giorgia Lupi
Information Designer
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Quote of the Week
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"The only thing necessary for the triumph of evil is for good men to do nothing."
Edmund Burke
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Quote of the Week
Bright Ideas to Replicate
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Indiana school district turns unused cafeteria food into take-home meals for kids. Read More »
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