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The 21 Essential Steps to Create Engaging and Successful Webinars

April 2020, Issue #3

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April 2020 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
The 21 Essential Steps to Create Engaging and Successful Webinars
Image source: Performative
PR and marketing experts reveal strategies and tactics to help you develop and hold successful webinars that attract more qualified attendees and generate greater interest in your company's products. Read More »

5 Crisis Communications Lessons from Cuomo's Coronavirus Response
Image source: Office of Governor Andrew M. Cuomo via Flickr
Public relations experts and other commentators point to New York Gov. Andrew Cuomo's COVID-19 communications as an example of how leaders should inform the public during a crisis. Read More »
The Dangers of Press Conferences in Public Relations
Image source: White House via Flickr
PR pros can learn many lessons from the contrasting press conference styles of President Donald Trump and Gov. Andrew Cuomo of New York. One lesson stands out: Press conferences can backfire. Read More »
Many Influencers Spread Coronavirus Misinformation - How Brands Can Help Fix the Problem
Image source: Department of Defense
Celebrities and other influencers frequently share misinformation about COVID-19, new research shows. Brands can and should help counter that fake news epidemic. Read More »
With Events Cancelled, Nonprofits Scramble for Fundraising Alternatives - Digital Strategies Can Close the Gap
COVID-19 has forced nonprofit organizations to cancel all-important spring fundraising events. Here's how resourceful nonprofits are responding to close the fundraising gap. Read More »
5 Tips for Creating a Successful PR Video on Twitter
While there are many ways to share PR news with your followers, Twitter video remains a top choice for expanding reach and improving engagement. With Twitter's available options, you can craft a memorable video that makes a real impact. Read More »
Last Weeks Articles
9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19
COVID-19 has disprupted the business world. PR and marketing pros who adjust to the new environment will be better positioned to promote their organizations and bolster their brand's reputation over the long term. Read More »
The Essential Role of PR in Announcing Layoffs and Furloughs
PR has a critical role to perform when companies announce layoffs and furloughs. Organizations can rely on PR communications skills to announce decisions thoughtfully, keep furloughed and remaining employees fully informed, and safeguard the organization's reputation. Read More »

Podcast Listening Plunges - Will Brands Reassess Podcasts?

Zoom Aims to Fix Privacy Problems after PR Mishaps; Users Should Tighten Privacy Controls Now

Edelman Urges Brands to Take on New Communications Role in War against Coronavirus

How to Revamp Employee Communications during the Crisis to Calm Anxious Staff and Stop Rumors

Recommended Reading
Media First
PR Daily
Harvard Business Review
MIT Technology Review
From the Archives
Conferences and Webinars
Webinar: Social Media and Effective Reputation Management in a Time of COVID-19, April 21 at 3 p.m. Eastern. Presented by PRSA.
Webinar: How Companies are Engaging Employees during COVID-19, April 22 at 12 p.m. Eastern time. Presented by the Institute for Public Relations.
Webinar: Media Relations Strategy in the Midst of a Global Crisis, April 29 at 1 p.m. Eastern time. Presented by PR News.
Webinar: Moving Beyond Metrics: Being Truly Data-Driven, April 30 at 2 p.m. Eastern time. Sponsored by Kompyte.
Conference: Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC Presented by MediaPost.
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Sr. Manager Corporate Communications & Digital Strategy - Reynolds America, Winston Salem, NC
Director of Internal Communications - HHMI, Chevy Chase, MD
Director of Communications - Alliance for Justice, Washington, DC
Senior Manager, Media Relations and Strategic Communications - Johnson & Johnson, New Brunswick, NJ
Senior Communications Manager - Intuit, Mountain View, CA
Manager, Internal Communications - Delta Dental, San Francisco, CA
Vice President, Marketing and Communications - Clark University, Worcester, MA
Marketing Positions
Director, Product Communications - Seattle Genetics, Seattle, WA
Social Media Manager - Corporation for National and Community Service, Washington, DC
Senior Social Strategist and Community Manager - AARP, Washington, DC
Director of Marketing, Bloomberg Government - Bloomberg Industry Group, Arlington, VA
Digital Marketing Director - CVS, Woonsocket, RI
Communication and Outreach Specialist - United Nations Development Agency, New York, NY
Social Media Manager - Box, Redwood City, CA
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Ted Talks of the Week
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What the Coronavirus Means for the Global Economy
Ray Dalio
Hedge Fund Chairman
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Download your Free Guidebook now!
Quote of the Week
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"Don't wish it were easier, wish you were better. Don't wish for fewer problems, wish for more skills. Don't wish for less challenges, wish for more wisdom."
Earl Shoaff
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Gizmo of the Week
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Sort Gmail by CloudHQ

Chrome extension sorts your Gmail inbox by multiple criteria.
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Factoids of the Week
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88% of video marketers reported that video gives them a positive ROI. (Wyzowl)Tweet this!
Misinformation from celebrities and other influencers make up 20% of COVID-19 misinformation but account for 69% of engagement on social media. (Reuters Institute for the Study of Journalism)Tweet this!
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