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6 Keys to a Blissful Marriage between PR & Marketing

April 2018, Issue #4

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April 2018 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
6 Keys to a Blissful Marriage between PR & Marketing
Image source: Wikipedia
As PR and marketing functions have come to overlap, success often hinges on how well the two groups can work together. These "happy marriage tips" can help PR and marketing find professional bliss together - and meet the organization's overall business goals. Read More »

How to Write Executive Quotes that Wow
Image source: Wikimedia Commons
It's critical for legal teams and PR professionals to communicate and coordinate PR and legal strategies. Recent actions by White House spokespersons demonstrate what can happen when PR and lawyers fail to communicate. Read More »
Tired PR Tenets That I Ignore (and Advise Others to Disregard)
Some well-established PR tenets deserve to be abandoned. Thinking for yourself and developing your own rules to meet each situation will produce better results than blindly following rules from college texts. Read More »
PR Shines Spotlight on Its Ethics
Ethics has become a preeminent issue for the PR industry due to the spread of fake news, paid influencers and branded content. It's more difficult to separate real news from fake news and paid advertising from nonpaid content. That's a significant concern for PR professionals who make a living building credibility. Read More »
New Instagram Features Include Potent PR & Marketing Tools
Image source: Michael Kwan via Flickr
Instagram's recent updates make the image-centric app a more attractive PR and marketing platform. By using Instagram's new features, brands can increase their organic reach to gain more followers and customers. Read More »
How PR Firms Can Promote Diversity (and Why It's Important)
As charges of racial insensitivity have afflicted well-known brands in recent months, many organizations are coming to recognize the value of greater diversity and inclusion on communications teams. More racially and culturally diverse teams can better protect the organization's image and reputation by identifying insensitive marketing, advertising and PR ideas and materials before they are developed or distributed. Read More »
Most Viewed from Previous Issues
New PR Crisis Playbook Needed for Today's Changed Media Landscape
Image source: Wikipedia
The accelerated pace of today's media environment and new attitudes of customers require a new - or at least revised - PR crisis playbook. Careful assessment of potential risks, advanced planning, and ongoing media monitoring and measurement are more important than ever to ensure the company survives a PR crisis. Read More »
How to Write Executive Quotes that Wow
Vibrant quotes can transform staid news releases and other PR content into memorable stories, but most executive quotes are uninspired, wishy-washy and, in fact, quite horrible. Here's how to compose quotes that editors include in articles and bring articles to life. Read More »
Other Articles to Help You
Fast Company
Jeff Bullas
The New York Times
From the Archives
Conferences and Webinars
Virtual Conference: PR Measurement Virtual Summit, April 27 from noon to 3:30 p.m. Central time. Presented by Ragan. $345 for members.
Webinar: B2B Content Marketing — Are You Doing It Right? April 27 at 1 p.m. Eastern time. Sponsored by eMarketer. Free.
Virtual Conference: Email Marketing, May 11 from 11 a.m. to 2:15 p.m. Presented by MarketingProfs. Free.
Conference: Crisis Communications Conference, May 8-9, Washington, DC. Presented by Ragan. All access pass standard price: $1,595.
Webinar: CSR Storytelling: How to Personalize a Social Issue and Elevate Your Brand, May 10 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Travel and Tourism Conference, June 3 to 6 in New Orleans, La. Sponsored by the PRSA. Standard rate for PRSA members: $959.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing & Communications Editor - Rollins College, Winter Park, FL
Communications Coordinator - St. Jude Children's Research Hospital, Memphis, TN
Assistant Commissioner for Strategic Communications & Outreach - MDHE, Jefferson City, MO
Senior Communications Specialist - Air Line Pilots Association, International, Seattle, WA
Media & Communications Associate - U.S. Green Building Council, Washington, DC
Senior Director of Media Relations - University of the Pacific, Stockton, CA
Marketing Positions
Director of Undergraduate Marketing and Communications - UMBC, Baltimore, MD
Digital Marketing Strategist - Vanguard Charitable, Malvern, PA
Social Media Marketing Specialist - Bangor Savings Bank, Portsmouth, NH
Social Media Manager - Quinnipiac University, Hamden, CT
Social Media Specialist - Trident Marketing, Southern Pines, NC
Digital Marketing & Communications Director - Pennsylvania Higher Education Assistance Agency, Harrisburg, PA
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Quote of the Week
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"Failure is another steppingstone to greatness."
Oprah Winfrey
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Quote of the Week
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Factoids of the Week
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90% of PR agency professionals and 82% of in-house PR pros say PR will become more integrated with marketing over the next five years. (Global Communications Report)Tweet this!
72% of marketers say relevant content creation is the best SEO tactic. (Ascend2)Tweet this!
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