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Is PR Missing the Boat on Influencer Marketing? Why?

April 2019, Issue #4

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April 2019 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Is PR Missing the Boat on Influencer Marketing? Why?
Influencer marketing is an effective and increasingly popular strategy and continues to present new opportunities. But many PR pros resist the strategy. Here's how to overcome the reluctance. Read More »

How Companies Can Win Customer Loyalty by Taking Stands on Issues
Image source: Patagonia
Companies taking a controversial stand may offend some, but like politicians campaigning for office, they can afford to ignore those not in their core audience. Read More »
Notre Dame Fire Highlights Problems of Fighting Fake News
Image source: Wikipedia
The Notre Dame cathedral fire underscored the shortcomings of YouTube's automated tool designed to fight fake news and hoaxes. Read More »
How to Gain Marketing & SEO Benefits from 301 Redirects - and When Website Managers Should Use Them
Image source: Ingrid und Stefan Melichar via Pixabay
While 301 redirects aren't suitable for all situations, savvy marketers and website managers have learned when to turn to the redirects to improve SEO and increase website traffic. Read More »
10 Surefire Ways to Optimize Website Content for Voice Searches
As voice search becomes increasingly common, marketers who optimize their web pages for voice search will gain a competitive advantage. Read More »
Escapex: A New Social Media Model for Influencer Marketing
Escapex says it provides a decentralized, uncensored alternative to established social media platforms. Enticed by its offer of greater control, influencers are embracing the app as an antidote to "Big Social." Read More »
Most Viewed from Previous Issues
Why Empathy is Vital for Effective Public Relations - and How to Express It
The ability to feel empathy — to truly understand other people — separates stellar PR pros from ordinary communicators. Organizations perceived as empathic gain goodwill and attract loyal customers. How do corporations feel and express empathy? Read More »
Small Businesses Urged to Adopt Social Media Listening Services
Most small businesses monitor their online reputations to at least some degree, but many use inefficient manual searches or unreliable free tools for media monitoring. Read More »
Recommended Reading
Harvard Health Publications
Spin Suck
Press Farm
Wired
Columbia Journalism Review
Wired
Website Magazine
From the Archives
Conferences and Webinars
Conference: B2B Online, April 29 to May 1 at the Chicago Marriott Downtown. Presented by Worldwide Business Research. $3,299 for solution providers.
Conference: The Social Shake-Up, May 6 to 8 at the Marriott Marquis in Atlanta. Organized by Access Intelligence. All-access regular rate: $2,290.
Webinar: How to Succeed with a Workplace Chatbot, May 8 at 1 p.m. Eastern time. Presented by CMSWire. Free.
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: Competitive & Market Intelligence, May 7 to 8, Luxembourg. Presented by GICI Institute for Competitive Intelligence. 1.416,10 €.
Conference: Crisis Communications Conference, May 9 to 10 in Omaha, NB. Presented by Ragan. All access pass $1,595.
Conference: The Measurement for Communicators Academy, May 20 to 21 in St. Louis. Presented by Ragan. Standard price: $1,295.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Masters of B2B Marketing Conference, May 29-31 in Chicago, IL. Presented by the Association of National Advertisers.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: Conference: ANA Digital & Social Media Conference, July 24 to 26 in San Diego, CA. Presented by the Association of National Advertisers.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director of Strategic Communications - Children's National Health System, Silver Spring, MD
Communications Associate - The Michael J. Fox Foundation, New York, NY
Director of Media Relations - MedStar Georgetown University Hospital, Washington, DC
Director of Marketing Communications - Nova Southeastern University, Fort Lauderdale, FL
Assistant Vice President for Communications and Marketing - Manhattanville College, Purchase, NY
Communications and External Affairs Assistant - PRRI, Washington, DC
Marketing Positions
Marketing Communications Manager - San Diego Tourism Authority, San Diego, CA
Digital Marketing Program Manager - Minnesota Historical Society, St. Paul, MN
Director/Marketing, Brand & Communications - Hispanic Unity of Florida, Hollywood, FL
Digital Marketing Manager - Harpoon Brewery, Boston, MA
Digital Marketing Analyst - HPOne, Trumbull, CT
Digital Marketing Analyst - Resite Online, Virginia Beach, VA
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Quote of the Week
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"Deciding what not to do is as important as deciding what to do. That's true for companies, and it's true for products."
Steve Jobs
     
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Quote of the Week
download your free guidebook now!
Gizmo of the Week
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Backlinks

Reports who links to you and your competition. Use it to build links and boost your rankings. Read More »
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Factoids of the Week
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65% of 25-49 year olds speak to their voice-enabled devices at least once per day. (PwC)Tweet this!
50% of marketers say measuring ROI remains be the biggest challenge in influencer marketing. (Linqia)Tweet this!
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Ted Talks of the Week
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How Failure Cultivates Resilience
Raphael Rose
Clinical Psychologist
[12:56]
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