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The Need for Empathy in Public Relations & Content Marketing - and How to Express It

April 2020, Issue #4

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April 2020 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
The Need for Empathy in Public Relations & Content Marketing - and How to Express It
The ability to feel and express empathy separates stellar PR pros from ordinary communicators. Organizations perceived as empathic and compassionate gain goodwill and attract loyal customers. Read More »

PR & Marketing Pivot to Help Travel & Hospitality Brands Survive COVID-19
Image source: NPS
Brands in travel, tourism and hospitality face tough times due to coronavirus fears. Instead of seeking bookings, marketers have pivoted to building awareness and developing relationships to set the stage for recovery once travel restrictions ease. Read More »
The Need for a New PR Perspective on Activism and Activists
Activists' goals align well with those of companies on many social and political issues. By reaching out and engaging with the new breed of activists, PR professionals can amplify their organizations' messages and values. Read More »
5 Tips: How PR & Marketing Freelancers Can Survive the COVID-19 Recession
Freelancers can survive these difficult times by applying for government loans and unemployment benefits, by proposing new work assignments to existing clients, and by strengthening work habits and networks. Read More »
How to Choose the Best Messaging Apps for PR and Marketing
Image source: Jan Persiel via Flickr
Brands have a plethora of messaging apps at their disposal to meet their PR and marketing needs. Brands can select the best messaging app for their needs by examining pros and cons of different platforms with an eye toward their business objectives and audience demographics. Read More »
Companies Prioritize COVID-19 Employee Communications
Internal communications professionals are dedicating extra effort to keep tabs on the well-being of employees, offer them help and keep them informed. The shortcoming: many companies don't bother measuring their employee communications efforts. Read More »
Last Weeks Articles
The 21 Essential Steps to Create Engaging and Successful Webinars
Image source: Performative
PR and marketing experts reveal strategies and tactics to help you develop and hold successful webinars that attract more qualified attendees and generate greater interest in your company's products. Read More »
5 Crisis Communications Lessons from Cuomo's Coronavirus Response
Image source: Office of Governor Andrew M. Cuomo via Flickr
Public relations experts and other commentators point to New York Gov. Andrew Cuomo's COVID-19 communications as an example of how leaders should inform the public during a crisis. Read More »

The Dangers of Press Conferences in Public Relations

Many Influencers Spread Coronavirus Misinformation - How Brands Can Help Fix the Problem

With Events Cancelled, Nonprofits Scramble for Fundraising Alternatives - Digital Strategies Can Close the Gap

5 Tips for Creating a Successful PR Video on Twitter

Recommended Reading
Harvard Business Review
The Guardian
Fast Company
Sword and the Script
Harvard Business Review
From the Archives
Conferences and Webinars
Webinar: Media Relations Strategy in the Midst of a Global Crisis, April 29 at 1 p.m. Eastern time. Presented by PR News.
Webinar: Moving Beyond Metrics: Being Truly Data-Driven, April 30 at 2 p.m. Eastern time. Sponsored by Kompyte.
Webinar: Metrics and Measurement Friday Forum, May 8, 11:30 a.m Eastern time. Sponsored by MarketingProfs.
Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: 2020 IABC Virtual World Conference, June 14 to 17.
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Sr. Manager Corporate Communications & Digital Strategy - Reynolds America, Winston Salem, NC
Director of Internal Communications - HHMI, Chevy Chase, MD
Director of Communications - Alliance for Justice, Washington, DC
Senior Manager, Media Relations and Strategic Communications - Johnson & Johnson, New Brunswick, NJ
Senior Communications Manager - Intuit, Mountain View, CA
Manager, Internal Communications - Delta Dental, San Francisco, CA
Vice President, Marketing and Communications - Clark University, Worcester, MA
Marketing Positions
Director, Product Communications - Seattle Genetics, Seattle, WA
Social Media Manager - Corporation for National and Community Service, Washington, DC
Senior Social Strategist and Community Manager - AARP, Washington, DC
Director of Marketing, Bloomberg Government - Bloomberg Industry Group, Arlington, VA
Digital Marketing Director - CVS, Woonsocket, RI
Communication and Outreach Specialist - United Nations Development Agency, New York, NY
Social Media Manager - Box, Redwood City, CA
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Factoids of the Week
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Only 31% of PR professionals believe their organization is fully prepared to respond to potential activist attacks. (USC Annenberg's 2020 Global Communication Report)Tweet this!
63% of communication executives say employee engagement has increased at their companies since the start of COVID-19 crisis. (Institute for Public Relations)Tweet this!
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Ted Talks of the Week
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How the Coronavirus Pandemic Is Changing the World
Fareed Zakaria
Journalist, Author
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Quote of the Week
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"If you care about being thought credible and intelligent, do not use complex language where simpler language will do."
Daniel Kahneman
Nobel economist
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Gizmo of the Week
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Famebit by YouTube

Connects brands with the right influencers.
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