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Glean.info Releases 2019 PR Crisis Playbook

April 2019, Issue #5

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April 2019 Issue 5
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Glean.info Releases 2019 PR Crisis Playbook
Glean.info has released its 2019 PR Crisis Playbook for public relations, reputation management and crisis management professionals. The guide offers the latest insights on prevention and management of PR problems that can seriously damage corporate and brand reputation. Free Download. Read More »

Shutdowns and Misinformation May Hinder Marketing Value of Social Media Networks
The Sri Lankan shutdown of social media to prevent further violence and misinformation after Easter Sunday bombings further exposes social media's ingrained problems. More countries will shut down social media with increasing frequency, experts predict, hindering its future viability as a marketing platform. Read More »
Nonprofits Seek to Overcome PR Measurement Roadblocks
While nonprofit organizations often face PR measurement roadblocks, a path lays open for improving their measurement results, new research finds. Tapping cost-effective media monitoring and measurement services can help nonprofits overcome challenges. Read More »
The Takeaway for PR People from the Mueller Report: Never Lie
There are nine good reasons never to lie to a reporter. Public relations professionals can build credibility and trust with the press by being transparent and promptly telling the truth. Read More »
Pinterest Goes Public: What it Means for Marketers
Enriched by a stock market windfall, Pinterest may improve its services for both users and marketers and evolve into an ecommerce powerhouse. But some warn that going public can increase scrutiny and ultimately hinder growth. Read More »
5 Social Media Branding Strategies You Can Steal from Competitors
Many PR and marketing professionals don't harness the full power of social media. These strategies can serve as a springboard for your brand to reach new heights and gain a competitive edge. Read More »
Most Viewed from Previous Issues
Is PR Missing the Boat on Influencer Marketing? Why?
Influencer marketing is an effective and increasingly popular strategy and continues to present new opportunities. But many PR pros resist the strategy. Here's how to overcome the reluctance. Read More »
How Companies Can Win Customer Loyalty by Taking Stands on Issues
Image source: Patagonia
Companies taking a controversial stand may offend some, but like politicians campaigning for office, they can afford to ignore those not in their core audience. Read More »
Recommended Reading
Sword and the Script
Kiplinger
Social Media Today
Gartner
Ragan
CNET
The New York Times
McKinsey Quarterly
From the Archives
Conferences and Webinars
Conference: The Social Shake-Up, May 6 to 8 at the Marriott Marquis in Atlanta. Organized by Access Intelligence. All-access regular rate: $2,290.
Webinar: How to Succeed with a Workplace Chatbot, May 8 at 1 p.m. Eastern time. Presented by CMSWire. Free.
Conference: SCIP International Conference & Exhibition, May 6-9 in Orlando, FL. Regular rate $1,700 for members.
Conference: Competitive & Market Intelligence, May 7 to 8, Luxembourg. Presented by GICI Institute for Competitive Intelligence. 1.416,10 €.
Webinar: What Do Alexa, Siri and Other Voice Technologies Have to Do With PR? May 7 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Crisis Communications Conference, May 9 to 10 in Omaha, NB. Presented by Ragan. All access pass $1,595.
Conference: Measurement Base Camp, May 16 at the Shankhassick Farm in Durham, NH. Hosted by Paine Publishing.
Conference: The Measurement for Communicators Academy, May 20 to 21 in St. Louis. Presented by Ragan. Standard price: $1,295.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Masters of B2B Marketing Conference, May 29-31 in Chicago, IL. Presented by the Association of National Advertisers.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Webinar: How Hot Are You? Measure Your Capability Barometer in Communications, June 1 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: Bridge to Integrated Marketing & Fundraising Conference, July 10 to 12 at the Gaylord National Hotel & Convention Center, National Harbor, MD. Presented by the Association of Fundraising Professionals, Washington, DC Metro Area Chapter and the Direct Marketing Association of Washington. Regular rate $1,1255 for members.
Conference: ANA Digital & Social Media Conference, July 24 to 26 in San Diego, CA. Presented by the Association of National Advertisers.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
News Writer - MIT Sloan, Cambridge, MA
Assistant Director of Communications - Tennessee Department of Education, Nashville, TN
Executive Director, Communications - UCLA Health, Los Angeles, CA
Senior Media Relations & Public Affairs Advisor - Federal Reserve Bank of San Francisco, San Francisco, CA
Director of Communications - Williams College Museum of Art, Williamstown, MA
Vice President for University Communications and Marketing - Georgia Southern University, Statesboro, GA
Communications Director - EarthRights International, Washington, DC
Marketing Positions
Marketing Communications Specialist - Rochester Institute of Technology, Rochester, NY
Marketing Manager - Common Ground Healthcare Cooperative, Brookfield, WI
Senior Marketing Director - Produce Marketing Association, Newark, DE
Director of Communications - National Health Foundation, Los Angeles, CA
Social Media Manager - Dragons Group, Troy Hills, NJ
Digital Marketing Specialist - Straight Down Clothing Co., San Luis Obispo, CA
Social Media / Digital Communications Strategist - Merlot Marketing, Inc., Sacramento, CA
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Quote of the Week
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"It's the possibility of having a dream come true that makes life interesting."
The Alchemist
     
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Factoids of the Week
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84% of nonprofits spend less than the recommended amount of their budgets on PR measurement and evaluation. (Institute for Public Relations)Tweet this!
Pinterest has 250 million monthly active users, making it the fourth most popular social media network in the U.S. (Pew Research Center)Tweet this!
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