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Media Measurement News Library

Katie Paine's 6 Steps to PR Measurement Success

May 2017, Issue #1

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May 2017 Issue #1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
Katie Paines 6 Steps to PR Measurement Success
Advice from one of the leading PR measurement experts offers a scientific approach to measuring PR's contributions to meeting the organization's goals. With specific steps, PR pros can identify the most appropriate metrics and demonstrate their impact on the organization's success. Read More »

Regulations Restrict Monitoring of Employees on Social Media
Companies have valid reasons for monitoring employees on social media. However, if companies are not careful, they can run afoul of government regulations or elicit lawsuits from employees. These recommendations from legal experts will help organizations avoid those legal quagmires and regulatory penalties. Read More »
Public Relations Lessons from Warren Buffett
Image source: thetaxhaven
In addition to being a renowned investor, Warren Buffett is a public relations master. PR pros and business executives can learn from Buffet's practices to bolster their PR and develop more positive brand reputations. Read More »
Communications Executives Grapple with unprecedented Uncertainty from Trump
Image source: Gage Skidmore
Anonymous interviews with top communications executives reveal the breadth and depth of fears that President Trump may cause a PR crisis for their organizations. Business leaders are not passively waiting. They are preparing crisis communications plans and trying to better protect and enhance their brands' reputations. Read More »
Purpose-Driven Marketing: Potent Strategy or Marketing Fad?
Image source: New York Times
Some marketers tout purpose-driven marketing as an outstanding strategy for increasing brand awareness and attracting customers. Others warn that, although effective in some instances, it's the latest marketing fad that may soon become tiresome. Read More »
Second Facebook News Feed may Restore Diminishing Reach of Brands
A second Facebook news feed that's under development could help users of the social network discover new content, enabling marketers to reach new customers. Publishers and brands will no doubt eagerly wait to see how the alternative news feed evolves and what results it delivers. Read More »
How to Increase Your Reach on Facebook
Image source: Scott Wickersty
Insights from a top Facebook executive and digital marketing experts can help marketers understand the Facebook news feed algorithm and increase their reach on the world's most popular social media network. Read More »
Most Viewed from Previous Issues
How Social Media Listening Benefits Book Publishers & Authors
Executives at a major book publisher explain how they used social media listening to better promote their authors and titles. The publisher's examples show that almost all industries can benefit from social media monitoring. Read More »
Why PR Should Manage Native Advertising
Native advertising is surging, and public relations professionals believe they have a leading role to play in crafting content. PR executives argue that PR, with its storytelling and content development skills, is best suited to oversee the rapidly growing medium of native advertising. Read More »
Other Articles to Help You
Harvard Business Review
The Verge
Target Marketing
Conferences and Webinars
Conference: Social Media for Utilities, May 8-9, in Chicago. Presented by Conferences Connect. $1695
Conference: Digital Transformation 2017, May 9-10 at the Sheraton Grand Chicago, Presented by Social Media Today and Forrester Research. $2,350 for clients
Conference: SCIP International Conference & Exhibit, May 15-18, Marriott Marquis, Atlanta, GA. $1,700 for members
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Webinar: Using Analytics to Power Your PR Campaigns from Start to Finish, June 6 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Communication - University Oregon, Eugene, OR
Managing Director of Communications - Advancement Project, Washington, DC
Chief Communications Officer - Trinity Church Wall Street, New York, NY
Senior Public Relations Specialist - Boston Symphony Orchestra, Boston, MA
Account Supervisor/PR - Cultivate PR, Austin, TX
Public Relations Manager - H.H Brown Shoe Company, New York, NY
Marketing Positions
Director of Marketing & Communications Integration - Monterey Bay Aquarium, Monterey, CA
Senior Social Media Associate - National Air Traffic Controllers Associatio, Washington, DC
Senior Marketing Analyst - Westridge Marketing, Hopkins, MN
Digital Analyst - Marketing Analytics - Beyondsoft Consulting, Torrance, CA
Social Media Manager - Valley National Bank, Wayne, NJ
Social Media Strategist - Gaia International Inc., Louisville, CO
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Quote of the Week
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"The essence of strategy is choosing what not to do."
Michael Porter
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Quote of the Week
Factoids of the Week
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60% of marketers say blogging is their top inbound marketing priority. (HubSpot)Tweet this!
88% of marketers want to know how to measure their ROI for social media activities. (Social Media Examiner)Tweet this!
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Ted Talks of the Week
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5 Ways to Lead in an Era of Constant Change
Jim Hemerling
Organizational Change Expert
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