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Media Measurement News Library

How to Dig into PR & Marketing Data to Unearth Actionable Insights

May 2018, Issue #1

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April 2018 Issue 5 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
How to Dig into PR & Marketing Data to Unearth Actionable Insights
Image source: Wikipedia
Interpreting piles of raw PR and marketing data and turning it into valid insights and concrete recommendations can be taxing and tricky. The right mindset and tools can reveal actionable insights that improve business results. Read More »

How to Write Executive Quotes that Wow
As fake reviews proliferate, they crowd out legitimate reviews and give dishonest businesses an unfair advantage. The problem will increase unless major digital platforms take definitive actions. Solutions are available. PR and marketing can help. Read More »
Fake News: Too Complicated for Simple Solutions
Combatting fake news has turned out to be more complicated than some may have first thought. Misinformation and disinformation come in a variety of flavors from a range of actors with different motivations. For now, everyone must be cautious when sharing content online. Read More »
Disadvantages of Native Social Media Analytics
While many social media platforms offer users analytics, relying solely on native analytics from social platforms would be a mistake for most companies and brands. A media monitoring dashboard that integrates all forms of media provides several powerful advantages over native analytics. Read More »
Do Strong Reputations Help Companies Recover from a PR Crisis?
New research reveals that even corporations with strong reputations face difficulties recovering from a PR crisis. How quickly companies rebound depends on a variety of factors including how swiftly and decisively they respond. Read More »
Reddit Gains Renewed Attention for PR & Marketing
Image source: Eva Blue via Flickr
Reddit is increasing its user base, improving its advertising options, and bringing its interface up to current design standards. Paying more attention to Reddit could produce payoffs for many types of businesses. Read More »
Most Viewed from Previous Issues
6 Keys to a Blissful Marriage between PR & Marketing
Image source: Wikipedia
As PR and marketing functions have come to overlap, success often hinges on how well the two groups can work together. These "happy marriage tips" can help PR and marketing find professional bliss together - and meet the organization's overall business goals. Read More »
How to Write Executive Quotes that Wow
Image source: Wikimedia Commons
It's critical for legal teams and PR professionals to communicate and coordinate PR and legal strategies. Recent actions by White House spokespersons demonstrate what can happen when PR and lawyers fail to communicate. Read More »
Other Articles to Help You
Farnam Street
Harvard Business Review
Business 2 Community
The New York Times
From the Archives
Conferences and Webinars
Virtual Conference: Email Marketing, May 11 from 11 a.m. to 2:15 p.m. Presented by MarketingProfs. Free.
Conference: Crisis Communications Conference, May 8-9, Washington, DC. Presented by Ragan. All access pass standard price: $1,595.
Webinar: CSR Storytelling: How to Personalize a Social Issue and Elevate Your Brand, May 10 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: PRSA Employee Communications Section Conference, May 16 to 19 in Nashville, TN. $895 for PRSA members.
Webinar: The New Age of Content Management, May 17 at 11 a.m. Pacific Time. Presented by CMS
Conference: Travel and Tourism Conference, June 3 to 6 in New Orleans, La. Sponsored by the PRSA. Standard rate for PRSA members: $959.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Conference: PRSA Public Affairs and Government Summit, June 14 to 16 in Kansas City, MO. Regular rate for members: $810.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Director - Denver Department of Public Safety, Denver, CO
Marketing and Communications Manager - American Society for Pharmacology and Experimental Therapeutics, Bethesda, MD
Chief Communications Officer - Ada County Highway District, Boise, ID
Director of Communications - The Bridge Family Center, West Hartford, CT
Publicity Assistant - Yale University, New Haven, CT
Communications Manager/Coordinator - Mountains to Sound Greenway Trust, Seattle, WA
Marketing Positions
Social Media Coordinator - AARP, Washington, DC
Social Media Specialist - Travel Resorts of America, Southern Pines, NJ
Social Media Analyst - Pennsylvania State Employees Credit Union, Harrisburg, PA
Social Media Manager - Agora Financial, Baltimore, MD
Data Analyst, Marketing Intelligence - Wunderman, Washington, DC
Marketing Data Analyst - Opus Agency, Beaverton, OR
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Quote of the Week
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"Logic will get you from A to B. Imagination will take you everywhere."
Albert Einstein
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Quote of the Week
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Ted Talks of the Week
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How Can Groups Make Good Decisions
Mariano Sigman
Dan Ariely
Behavioral Economist
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Factoids of the Week
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Reddit has 330 million monthly users, about as many as Twitter. (Reddit)Tweet this!
49% of organizations do not have a clearly defined digital marketing strategy. (Smart Insights)Tweet this!
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