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Marketing Leaders Eye Social Media & Analytics as Recession Antidote

May 2019, Issue #1

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May 2019 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Marketing Leaders Eye Social Media & Analytics as Recession Antidote
Many marketing leaders are adjusting their strategies as a possible recession looms. More believe that greater emphasis on analytics can help guide decisions and reduce risk. Read More »

How to Manage Malicious Posts on Facebook & Other Social Media Accounts
PR and social media managers must sometimes ban people from their organization's Facebook Page. However, they can take less drastic actions before reaching that decision. Read More »
Important PR Lessons from the Current Political Scene
Public relations professionals can learn many PR lessons by paying attention to the political scene and by watching how the Trump administration practices media relations. Read More »
New Research: Agencies Drive PR Salary Increases
Median PR salaries increased over the past year, bolstered by healthy increases at PR agencies. Many executives emphasize that data analytics and PR measurement skills are in high demand and can aid career prospects. Read More »
PR Crisis Lessons Not Taught in Communications Schools - But Should Be
Many lessons should be taught to communications majors but are not, because they differ from crisis communications norms established decades ago. Throw away the "how-to-do-it" books and think for yourself. Read More »
Experiential Marketing Proves Popular Strategy at the Coachella Music Festival - and Creates Positive PR
Experiential marketing seems as popular as the gigantic music festivals and sports events that serve as venues for the marketing strategy. PR and marketing experts praise the strategy but urge brands to plan their campaigns carefully. Read More »
Most Viewed from Previous Issues
Glean.info Releases 2019 PR Crisis Playbook
Glean.info has released its 2019 PR Crisis Playbook for public relations, reputation management and crisis management professionals. The guide offers the latest insights on prevention and management of PR problems that can seriously damage corporate and brand reputation. Free Download. Read More »
Shutdowns and Misinformation May Hinder Marketing Value of Social Media Networks
The Sri Lankan shutdown of social media to prevent further violence and misinformation after Easter Sunday bombings further exposes social media's ingrained problems. More countries will shut down social media with increasing frequency, experts predict, hindering its future viability as a marketing platform. Read More »
Recommended Reading
McKinsey & Company
TechCrunch
ClickZ
The New York Times
CNBC
Social Media Today
Medium
From the Archives
Conferences and Webinars
Webinar: How to Succeed with a Workplace Chatbot, May 8 at 1 p.m. Eastern time. Presented by CMSWire. Free.
Conference: Measurement Base Camp, May 16 at the Shankhassick Farm in Durham, NH. Hosted by Paine Publishing.
Conference: The Measurement for Communicators Academy, May 20 to 21 in St. Louis. Presented by Ragan. Standard price: $1,295.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293 [$1,363].
Conference: Masters of B2B Marketing Conference, May 29-31 in Chicago, IL. Presented by the Association of National Advertisers.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Webinar: How Hot Are You? Measure Your Capability Barometer in Communications, June 1 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: Bridge to Integrated Marketing & Fundraising Conference, July 10 to 12 at the Gaylord National Hotel & Convention Center, National Harbor, MD. Presented by the Association of Fundraising Professionals, Washington, DC Metro Area Chapter and the Direct Marketing Association of Washington. Regular rate $1,1255 for members.
Conference: ANA Digital & Social Media Conference, July 24 to 26 in San Diego, CA. Presented by the Association of National Advertisers.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Manager of Public Relations - Brooklyn Museum, Brooklyn, NY
Communications & Public Relations Manager - University of California, Los Angeles, CA
Managing Director, Marketing and Communications - Indiana University, Indianapolis, IN
Director of Strategic Communications - Children's National Health System, Silver Spring, MD
Communications Specialist - Mayo Clinic, Rochester, MN
Communications Manager - Washington State University, Pullman, WA
Director for Communications and Marketing - Lutheran Immigration and Refugee Service, Baltimore, MD
Marketing Positions
Director of Marketing - University of South Florida, Tampa, FL
Director of Marketing & Communications - National Dance Institute, New York, NY
Marketing Campaign Specialist - Educational Systems Federal Credit Union, Rockville, MD
Marketing Content Specialist - Wisconsin Historical Foundation, Madison, WI
Digital Strategist - Progress Texas, Austin, TX
Digital Marketing Specialist - VARCo, Manassas, VA
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Factoids of the Week
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Chief marketing officers use marketing analytics in making 43.5% of marketing decisions. (CMO Survey)Tweet this!
The median PR salary reached $95,000, up 6.7% from the previous year. (PRWeek/Bloom, Gross & Associates Salary Survey)Tweet this!
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Ted Talks of the Week
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How AI Can Save Our Humanity
Kai-Fu Lee
Investor, Computer Scientist
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Quote of the Week
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"Ideas are like pizza dough, made to be tossed around."
Anna Quindlen
     Writer
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Quote of the Week
Gizmo of the Week
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PDF.to

App converts PDF files to Word, PowerPoint, Excel, CSV and images. Also converts Word, Excel, PowerPoint and other files to PDF. Read More »
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