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Media Measurement News Library

6 Ways PR Can Improve SEO during the COVID-19 Epidemic

May 2020, Issue #1

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May 2020 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
6 Ways PR Can Improve SEO during the COVID-19 Epidemic
SEO is an affordable and effective marketing strategy that smart brands are embracing during the COVID-19 difficulties. With their content-producing and relationship-building skills, PR pros can take a leading role in improving search results and setting the stage for recovery. Read More »

Glean.info Offers Free Media Monitoring & Measurement to Strapped PR Teams
To help PR agencies and corporate communications departments through this difficult time, Glean.info is offering complimentary media monitoring and automated measurement service to eligible organizations for three months. Read More »
Toilet Paper Brands Get on a Public Relations Roll
Image source: Your Best Digs
Following a run on their products that wiped store shelves clean, Georgia-Pacific toilet paper brands successfully explained the causes of the shortages through earned and owned media channels. Because of the media relations campaign, journalists are turning to the company for its supply-chain management insights. Read More »
5 Ways to Get More Customer Reviews and Prove Brand Authority
Obtaining more customer reviews to prove your brand authority does take effort, but it's worth the time, labor, and resources. These proven methods will help you obtain more feedback and help establish your brand's credibility. Read More »
How Marketers Can Play the Online Gaming Boom
Image source: LyncConf
Online gaming is shooting the lights out due to COVID-19 lockdowns and will likely remain popular as online games continue to attract more females and older players. Experts recommend that brands take a serious look at adding online gaming to their marketing strategy. Read More »
Disinfectant Brands Credited for Swift PR Response to Coronavirus Claims
Image source: Wikimedia Commons
In addition to safeguarding public health, prompt actions by Lysol and Clorox to refute misinformation about disinfectants gained attention and respect without entering the political battlefield. The incident shows how corporate PR and communications teams must continue to monitor the news media and be prepared to act promptly. Read More »
Steak-Umm Shows How Brands can Combat COVID-19 Misinformation
Image source: Steak-Umm via Twitter
Steak-Umm's well-publicized beef against COVID-19 misinformation proves that brands can do more than promote their wares on social media. They can take a leading role in exposing coronavirus fake news and in sharing accurate information. Read More »
Last Weeks Articles
The Need for Empathy in Public Relations & Content Marketing - and How to Express It
The ability to feel and express empathy separates stellar PR pros from ordinary communicators. Organizations perceived as empathic and compassionate gain goodwill and attract loyal customers. Read More »
PR & Marketing Pivot to Help Travel & Hospitality Brands Survive COVID-19
Image source: NPS
Brands in travel, tourism and hospitality face tough times due to coronavirus fears. Instead of seeking bookings, marketers have pivoted to building awareness and developing relationships to set the stage for recovery once travel restrictions ease. Read More »

The Need for a New PR Perspective on Activism and Activists

5 Tips: How PR & Marketing Freelancers Can Survive the COVID-19 Recession

How to Choose the Best Messaging Apps for PR and Marketing

Companies Prioritize COVID-19 Employee Communications

Recommended Reading
Harvard Business Review
The Conversation
Chasing Heartbeats Photography
Social Media Week
The Wall Street Journal
USA Today
Harvard Business Review
From the Archives
Conferences and Webinars
Webinar: Metrics and Measurement Friday Forum, May 8, 11:30 a.m Eastern time. Sponsored by MarketingProfs.
Webinar: How to Create Personalized Site Experiences, May 19, 2:00 p.m Eastern time. Sponsored by Merkle and MarketingDive.
Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: 2020 IABC Virtual World Conference, June 14 to 17.
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Manager - Habitat for Humanity, Atlanta, GA
Communications Manager - The Urban Institute, Washington, DC
Chief of Communications - Montgomery County Public Schools, Rockville, MD
Head of Comms and PR, Global Business Marketing - TikTok, New York, NY
Manager, Corporate Communications - SC Johnson, Racine, WI
Director of Internal Communications - Howard Hughes Medical Institute, Chevy Chase, MD
Head of Communications, Vice President - State Street Corporation, Boston, MA
Coordinator, Government Relations and External Affairs - Defenders of Wildlife, Washington, DC
Marketing Positions
Group Marketing Manager - Baxter, Deerfield, IL
Digital Marketing Specialist - ADA, Chicago, IL
Ecommerce Manager - Architect of the Capitol, Washington, DC
Associate Director of Integrated Marketing - American Kidney Fund, Rockville, MD
VP, Digital Marketing Strategist - Morgan Stanley, New York, NY
Senior Marketing Manager - Amazon, New York, NY
Content Marketing Manager - LiveAction, Palo Alto, CA
Director, Digital Acquisition & Marketing - BNED, New York, NY
Senior Director, Media & Digital Marketing - Northwestern Mutual, New York, NY
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Gizmo of the Week
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Messenger Rooms

Drop-in chat rooms for up to 50 people from Facebook
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Download your Free Guidebook now!
Factoids of the Week
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Online gaming usage surged 115% in the US during the coronavirus lockdown. (Verizon)Tweet this!
34% of marketers plan to invest more in low-cost channels like SEO. (Conductor)Tweet this!
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Quote of the Week
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"Pushing a company agenda on social media is like throwing water balloons at a porcupine."
Erik Qualman
Author, on Twitter
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