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The Realities of Becoming a Solo PR Pro - and How to Succeed

May 2017, Issue #2

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May 2017 Issue #2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
The Realities of Becoming a Solo PR Pro - and How to Succeed
Many public relations professionals dream about working as an independent consultant. Experienced solo PR pros urge some hard thinking before dropping a full-time position. Thorough research, a realistic appraisal of your skills, and carefully laying the groundwork can ease the transition. Read More »

Voice Search Transforming SEO & Website Content Practices
Voice search is transforming SEO and online content practices. Keywords are becoming longer and more conversational; website content is becoming more complex. PR and marketing pros, typically responsible for writing website copy, are instrumental in helping their organizations adjust to the new content-development practices. Read More »
PR Implications of Twitters Financial Struggles
Twitter's financial troubles put its long-term viability in doubt, some say. Twitter may not disappear immediately, but forward-thinking PR pros will diversify into other networks, remain flexible and carefully monitor emerging developments. Read More »
New Strategies to Rejuvenate Influencer Marketing
Most brands do not gain the full benefits of influencer marketing. Influencer marketing falters when increasingly cynical customers realize that influencer messages are paid advertisements. Nonetheless, well-conceived strategies can help brands build stellar influencer marketing campaigns. Read More »
Role of Media Monitoring & Measurement in Managing the Attention Cycle during Scandals
After news of a scandal fades and the media loses interest, gaining positive publicity becomes difficult gaining positive publicity becomes difficult. But that's exactly when an organization most needs positive publicity. PR can lean on owned media to reach important stakeholders. It's also important to gauge progress through media monitoring and measurement. Read More »
Brands Ponder How to React to Mocking Memes
Derisive memes can cause or aggravate a PR crisis. It's essential for brands to constantly monitor social media, blogs and message boards — and respond quickly. The best response varies depending on the nature of the meme and the issue at hand. Read More »
Removal of Fake Facebook Accounts May Impact Marketing & PR Efforts
Image source: C_osset via Flickr
Removal of tens of thousands of fake Facebook accounts may decrease the number of likes for some organizations. That in turn could decrease the reach of their posts in the short term. Over the longer run, both Facebook and brands should benefit as engagement levels improve and marketers gain more accurate analytics. Read More »
Most Viewed from Previous Issues
Katie Paines 6 Steps to PR Measurement Success
Advice from one of the leading PR measurement experts offers a scientific approach to measuring PR's contributions to meeting the organization's goals. With specific steps, PR pros can identify the most appropriate metrics and demonstrate their impact on the organization's success. Read More »
Regulations Restrict Monitoring of Employees on Social Media
Companies have valid reasons for monitoring employees on social media. However, if companies are not careful, they can run afoul of government regulations or elicit lawsuits from employees. These recommendations from legal experts will help organizations avoid those legal quagmires and regulatory penalties. Read More »
Other Articles to Help You
Regina Brett
PR Brain Busters
The Muse
Conferences and Webinars
Conference: SCIP International Conference & Exhibit, May 15-18, Marriott Marquis, Atlanta, GA. $1,700 for members
Conference: The Social Shake-Up, May 22-24 in Atlanta. Presented by PR News and Social Media Today. All access pass standard rate $1490.
Webinar: Using Analytics to Power Your PR Campaigns from Start to Finish, June 6 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: International Association of Business Communications World Conference, June 11 to 14 in Washington, DC. Full price $1,540 for ICBA members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Internship: PR Writer / Social Media Marketing -, Stratford, CT
Communications Director - Purdue University, West Lafayette, IN
Manager of International Public Relations - Trinity LPGA, Daytona Beach, FL
PR and Social Media Manager - Corning, Charlotte, NC
Director of External Relations - Santa Clara University, Santa Clara, CA
Communications Officer - NSA, Fort Meade, MD
Director of Communication - University of Oregon, Eugene, OR
Corporate Relations Associate Manager - Allstate Insurance Company, Northbrook, IL
Communications Manager - Harvard Law School, Cambridge, MA
Marketing Positions
Director of Marketing - Rutgers University, Camden, NJ
Director of Marketing and Digital Content Management - Christian Health Care Center, Wyckoff, NJ
Marketing Manager - American Heart Association, Dallas, TX
Marketing Analyst - Fulton Imports, Fulton, MD
Market Analyst - J.R Watkins, Wayzata, MN
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Quote of the Week
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"Wasting time is about recharging your battery and de-cluttering. Taking time to be totally, gloriously, proudly unproductive will ultimately make you better at your job."
Michael Guttridge
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Quote of the Week
Factoids of the Week
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The freelance workforce represents 35% of the U.S. labor force. (Upwork)Tweet this!
20% of queries on Google's mobile app and Android devices are voice searches. (Google)Tweet this!
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Gizmo of the Week
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Product Hunt

Product Hunt surfaces the best new products, every day. It's a place for product-loving enthusiasts to share the latest mobile apps, websites, hardware projects, and tech creations. Read More »
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