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Media Measurement News Library

7 Tips to Assure Clean Data for PR Measurement

May 2018, Issue #2

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May 2018 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
7 Tips to Assure Clean Data for PR Measurement
Dirty data can produce embarrassingly inaccurate findings and wreck PR measurement. These recommendations from PR measurement experts will help you collect and maintain clean data on media mentions. Read More »

Proven Methods to Build a Data-Driven Public Relations Strategy
Companies that leverage a data-driven PR strategy gain the upper hand in the ever-changing and competitive business landscape. It's no longer enough to rely on newsworthy events or brand credibility. You must use data to create your own news. Read More »
New Research: Op-Eds Produce Potent Influence on Public Opinion
New research reveals that op-eds offer a remarkably effective and cost-efficient tool for influencing public opinion. Op-eds move viewpoints - no matter what the reader's political affiliation or previous stance on the issue. Read More »
10 Tips for an Effective Joint Press Release
Joint press releases offer outsized publicity gains that few firms can obtain on their own. However, they also present special challenges. Read More »
Tapping the Power of Pinterest for Public Relations
Companies that benefit from marketing and PR on Pinterest aren't limited to fashion or home décor products. Many different types of businesses can increase awareness of their products and drive sales with the right organic strategy. Read More »
Instagram Stories: The Must-Do for Marketing to Millennials
Instagram Stories offer an incomparable PR and marketing tool that's indispensable for brands targeting customers in their 20s. These tips can help PR and marketing pros overcome the obstacles to promoting their brands with Instagram Stories. Read More »
Most Viewed from Previous Issues
How to Dig into PR & Marketing Data to Unearth Actionable Insights
Image source: Wikipedia
Interpreting piles of raw PR and marketing data and turning it into valid insights and concrete recommendations can be taxing and tricky. The right mindset and tools can reveal actionable insights that improve business results. Read More »
Disadvantages of Native Social Media Analytics
While many social media platforms offer users analytics, relying solely on native analytics from social platforms would be a mistake for most companies and brands. A media monitoring dashboard that integrates all forms of media provides several powerful advantages over native analytics. Read More »
Other Articles to Help You
Entrepreneur
Ragan
Harvard Business Review
Medium
Medium
From the Archives
Conferences and Webinars
Virtual Conference: Email Marketing, May 11 from 11 a.m. to 2:15 p.m. Eastern Time. Presented by MarketingProfs. Free.
Conference: Crisis Communications Conference, May 8-9, Washington, DC. Presented by Ragan. All access pass standard price: $1,595.
Webinar: CSR Storytelling: How to Personalize a Social Issue and Elevate Your Brand, May 10 at 3 p.m. Eastern Time. Sponsored by the PRSA. Free for members.
Conference: PRSA Employee Communications Section Conference, May 16 to 19 in Nashville, TN. $895 for PRSA members.
Webinar: The New Age of Content Management, May 17 at 11 a.m. Pacific Time. Presented by CMS
Webinar: From Complex to Concise: Using Data, Research, and Measurement to Simplify Health Communications, May 22 at 11:30 a.m. Eastern time. Sponsored by the Institute for Public Relations. Free.
Conference: Travel and Tourism Conference, June 3 to 6 in New Orleans, La. Sponsored by the PRSA. Standard rate for PRSA members: $959.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Conference: PRSA Public Affairs and Government Summit, June 14 to 16 in Kansas City, MO. Regular rate for members: $810.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing and Communications Manager - Pennsylvania State University, University Park, PA
Public Relations Specialist - Committee for Children, Seattle, WA
Communications Manager - The High Desert Museum, Bend, OR
Public Relations New Media Coordinator - Central Texas Medical Center, New Braunfels, TX
Public Relations Coordinator - Huntington Bank, Columbus, OH
Public Relations & Communications Manager - YourMechanic, Mountain View, CA
Marketing Positions
Social Media Manager - Bittrex, Seattle, WA
Social Media Specialist - West Virginia University , Morgantown, WV
Marketing and Social Media Associate - Freedom Infotech LLC, Manassas, VA
Digital Marketing Specialist - University of Connecticut Foundation Inc., Storrs, CT
Marketing Communication Specialist - NPR, Washington, DC
Content Marketing Specialist - Partnerships for Early Learners, Indianapolis, IN
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Factoids of the Week
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Instagram Stories has more than 300 million daily active users. (Instagram)Tweet this!
40% of new Pinterest sign-up are men. (Pinterest)Tweet this!
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Quote of the Week
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"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
Steve Jobs
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Quote of the Week
Ted Talks of the Week
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To Design Better Tech, Understand Context
Tania Douglas
Biomedical Engineering Professor
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