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Misspelled Hashtags for Brand Names Cause Media Monitoring Woes

May 2019, Issue #2

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May 2019 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
Misspelled Hashtags for Brand Names Cause Media Monitoring Woes
Monitoring social media campaigns becomes more difficult for PR and marketing teams as people posting on social media misspell branded hashtags more frequently. Creating simple hashtags and subscribing to a comprehensive media monitoring service can greatly improve the situation. Read More »

PR has Become More Stressful - and its Getting Even Worse
Public relations professionals report more job stress than ever. A changing media environment and growing pressure to demonstrate results are likely causes. Read More »
7 Vital New Skills to Survive & Thrive in PR
As public relations functions evolve, the skills required for a successful career in PR also change. While writing and relationship-building remain fundamental skills, fruitful PR careers now require other abilities and skills. Read More »
When Should a PR Person or Agency Say No to Working on an Account?
In many PR agencies, employees are assigned to accounts without regard to the person's beliefs. No one should be required to hawk an account that goes against one's principles. Read More »
New Research: Facebook Falling out of Favor as a Marketing Channel
Many marketers may have become disillusioned with Facebook due to difficulties in achieving organic reach with decent ROI. New research reveals marketers place less emphasis on Facebook than in the past and more show interest in other networks. Read More »
Automate These 7 Repetitive PR Tasks to Save Time and Accomplish More
Your time is limited, so it's essential to make the most of it to complete as much as possible and achieve the highest level of success possible. Read More »
Most Viewed from Previous Issues
Marketing Leaders Eye Social Media & Analytics as Recession Antidote
Many marketing leaders are adjusting their strategies as a possible recession looms. More believe that greater emphasis on analytics can help guide decisions and reduce risk. Read More »
How to Manage Malicious Posts on Facebook & Other Social Media Accounts
PR and social media managers must sometimes ban people from their organization's Facebook Page. However, they can take less drastic actions before reaching that decision. Read More »
Recommended Reading
The Growth Metric
The New York Times
The Wall Street Journal
From the Archives
Conferences and Webinars
Conference: Measurement Base Camp, May 16 at the Shankhassick Farm in Durham, NH. Hosted by Paine Publishing.
Conference: The Measurement for Communicators Academy, May 20 to 21 in St. Louis. Presented by Ragan. Standard price: $1,295.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293 [$1,363].
Conference: Masters of B2B Marketing Conference, May 29-31 in Chicago, IL. Presented by the Association of National Advertisers.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Webinar: How Hot Are You? Measure Your Capability Barometer in Communications, June 1 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: Corporate Communications Conference, June 27 to 29 at New York Marriott Downtown. Sponsored by the PRSA. Regular rate $995 for members.
Conference: Bridge to Integrated Marketing & Fundraising Conference, July 10 to 12 at the Gaylord National Hotel & Convention Center, National Harbor, MD. Presented by the Association of Fundraising Professionals, Washington, DC Metro Area Chapter and the Direct Marketing Association of Washington. Regular rate $1,1255 for members.
Conference: ANA Digital & Social Media Conference, July 24 to 26 in San Diego, CA. Presented by the Association of National Advertisers.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Media Relations Specialist - Eastern Michigan University, Ypsilanti, MI
Press Coordinator - PETA, Washington, DC
Publications Manager - Baylor University, Waco, TX
Director, Public Relations - POET, LLC, Sioux Falls, ND
Director of Public Relations - Lifespan, Providence, RI
Communications Manager / Director - Vote Solar, Oakland, CA
Sr Manager - Corporate Communication/Media Relations - McKesson, Dallas-Fort Worth, TX
Marketing Positions
Bellami Hair - Social Media Manager, Simi Valley, CA
Publicity/Marketing Administrator - University of Connecticut, Storrs, CT
Social Media Manager-Digital Strategy & Insights - Marriner Marketing Communications, Columbia, MD
Marketing & Communications Coordinator - PIHRA, Gardena, CA
Online Marketing Analyst - NorthStar Memorial Group, Houston, TX
Digital Content Writer/Editor - Inspiration Ministries, Charlotte, NC
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Gizmo of the Week
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Cake Browser

The world's first swipeable mobile web browser. Read More »
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Factoids of the Week
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23% of PR practitioners surveyed said they took a sickness absence from work due to stress, anxiety or depression. (CIPR)Tweet this!
Only 44% of marketers say they can measure their organic social media activities. (Social Media Industry Report)Tweet this!
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download your free guidebook now!
Ted Talks of the Week
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Why It's Worth Listening to People You Disagree With
Zachary R. Wood
Head of Uncomfortable Learning
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Quote of the Week
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"I've failed over and over and over again in my life. And that is why I succeed."
Michael Jordan
     Former professional basketball player
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Quote of the Week
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