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Media Measurement News Library

Using PR & Marketing Measurement to Evaluate How Covid-19 Changed Brand Reputation

May 2020, Issue #2

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May 2020 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Using PR & Marketing Measurement to Evaluate How Covid-19 Changed Brand Reputation
PR and marketing measurement can provide a roadmap determining how attitudes have changed due to Covid-19. Comprehensive measurement will show if companies are meeting customer preferences in a changed economy. Read More »

Seize the Day — Birthdays Offer a Happy Marketing Opportunity
Birthdays offer a valuable marketing opportunity. Experts advise it's best to view the occasion as a relationship-building opportunity rather than a chance to sell products. Read More »
User-Generated Content Offers an Ideal Marketing Solution during Covid-19
User-generated content has become even more valuable for marketers during coronavirus difficulties. UGC is affordable, authentic and often plentiful on social media. Read More »
How to Adjust B2B Marketing & PR Strategies in Wake of Covid-19
Deprived of in-person marketing opportunities, B2B brands facea quandary Many are reallocating budgets and pursuing new strategies and tactics. Others are hunkering down and catching up on long-neglected projects. Read More »
Coronavirus Reshapes Consumers Brand Sentiment - How to React?
During the epidemic, companies and brands that emphasize customer well-being, rather than sales, can build consumer trust and increase positive sentiment toward their organizations and brands, setting the groundwork for future prosperity. Read More »
12 Ways to Amplify Favorable Media Mentions
PR pros rejoice when they place a positive article in a respected media outlet. But the task doesn't end there. Taking some additional steps can greatly amplify most any positive media mention. Read More »
Last Weeks Articles
6 Ways PR Can Improve SEO during the COVID-19 Epidemic
SEO is an affordable and effective marketing strategy that smart brands are embracing during the COVID-19 difficulties. With their content-producing and relationship-building skills, PR pros can take a leading role in improving search results and setting the stage for recovery. Read More »
Glean.info Offers Free Media Monitoring & Measurement to Strapped PR Teams
To help PR agencies and corporate communications departments through this difficult time, Glean.info is offering complimentary media monitoring and automated measurement service to eligible organizations for three months. Read More »

Toilet Paper Brands Get on a Public Relations Roll

5 Ways to Get More Customer Reviews and Prove Brand Authority

How Marketers Can Play the Online Gaming Boom

Disinfectant Brands Credited for Swift PR Response to Coronavirus Claims

Steak-Umm Shows How Brands can Combat COVID-19 Misinformation

Recommended Reading
Blogging Wizard
Harvard Business Review
Inc.
Fast Company
Forbes
PR Say (PRSA)
From the Archives
Conferences and Webinars
Webinar: How to Create Personalized Site Experiences, May 19, 2:00 p.m Eastern time. Sponsored by Merkle and MarketingDive.
Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: 2020 IABC Virtual World Conference, June 14 to 17.
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Corporate Communications Specialist - William Osler Health System, Ontario, Canada
Communications - Target, Minneapolis, MN
Director, Communications & PR - Chewy, Dania Beach, FL
Acura Public Relations Manager - American Honda, Torrance, CA
Communications Specialist - IHRC Inc., Silver Spring, MD
Director of Corporate Communications - Perdue, Salisbury, MD
Marketing Positions
Senior Product Marketing Manager - DocuSign, Chicago, IL
Director, eCommerce Marketing - Kellogg's, Chicago, IL
Marketing Communications Manager - US Cellular, Chicago, IL
VP, Account Supervisor - DDB Health, New York, NY
Senior Content Manager - SiriusXM, New York, NY
Digital Marketing Manager - Vertex, King of Prussia, PA
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Quote of the Week
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"The American miracle, the American magic has always prevailed and it will do so again."
Warren Buffett
Berkshire Hathaway 2020 Virtual Annual Meeting
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Download your Free Guidebook now!
Gizmo of the Week
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Sort Gmail by CloudHQ

Chrome extension sorts your Gmail inbox by multiple criteria.
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Factoids of the Week
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58% of consumers say their perception of brands has been changed during the epidemic. (Social Media Link)Tweet this!
92% of consumers trust earned media more than any other form of content. (Nielsen Research)Tweet this!
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