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Media Measurement News Library

Tesla Breaks PR Rules of the Road

May 2018, Issue #3

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May 2018 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
Tesla Breaks PR Rules of the Road
Tesla's normally outstanding PR efforts hit a rocky road this year. CEO Elon Musk needs to regain PR traction in order to recharge investor confidence and win long-term success. Read More »

Nike PR Crisis Highlights the Value of Surveys for Employee Relations
A survey of Nike female employees that revealed widespread sexual harassment and gender discrimination demonstrates the power of surveys for data collection that changes viewpoints. More corporations may consider employee surveys to better understand and improve their corporate cultures, protect their reputations and head off a PR crisis. Read More »
14 Tips to Prevent Proofreading Errors
Proofreading is an indispensable public relations function. Without thorough proofreading, an embarrassing mistake will eventually end up in print, on a website or in a sign (as in the illustration). These tips can improve your proofreading skills and prevent such mortifying errors. Read More »
Smart Speakers to Revolutionize Marketing - and Impact PR Too
Image source: Best AI Assistant via Flickr
Smart speakers and their personal assistants will soon become mainstream marketing channels. Smart speaker manufacturers like Amazon may end up controlling relationships with consumers. Brands will need to revamp marketing and PR strategies to reach customers who order by voice through smart speakers. Read More »
Unscathed by Scandal, Facebook Remains Top Social Media Marketing Choice
Facebook remains the overwhelmingly most important social media marketing platform, in spite of its recent data collection scandal, a plunge in organic reach of brands on the platform, and marketers' measurement challenges. Most marketers will continue to advertise and promote nonpaid content on the network. Read More »
How Brands Can Win the Crowded B2B Content Marketing Competition
As almost all B2B firms leap into content marketing, winning the customer's attention becomes increasingly competitive. Marketers who follow recommended content marketing strategies are more likely to develop solid relationships with customers and beat their competition. Read More »
Most Viewed from Previous Issues
7 Tips to Assure Clean Data for PR Measurement
Dirty data can produce embarrassingly inaccurate findings and wreck PR measurement. These recommendations from PR measurement experts will help you collect and maintain clean data on media mentions. Read More »
10 Tips for an Effective Joint Press Release
Joint press releases offer outsized publicity gains that few firms can obtain on their own. However, they also present special challenges. Read More »
Other Articles to Help You
The New York Times
Business 2 Community
Inc.
The Verge
Inc.
Toward Data Science
From the Archives
Conferences and Webinars
Webinar: The New Age of Content Management, May 17 at 11 a.m. Pacific Time. Presented by CMS
Webinar: From Complex to Concise: Using Data, Research, and Measurement to Simplify Health Communications, May 22 at 11:30 a.m. Eastern time. Sponsored by the Institute for Public Relations. Free.
Webinar: 2018 Shopper Survey, Personalization, Promotions & Privacy, May 22 at 1 p.m. Eastern Time. Presented by eMarketer. Free.
Webinar: Going #Rogue: Losing Control of Your Social Media, May 29 at5 3 p.m. Eastern Time. Presented by the PRSA. Free for members.
Conference: Travel and Tourism Conference, June 3 to 6 in New Orleans. Sponsored by the PRSA. Standard rate for PRSA members: $959.
Conference: Make Video Work for You: Driving Media Outreach and Social Media Engagement, June 5 at 3 p.m. Eastern Time. Presented by the PRSA. Free for members.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Conference: PRSA Public Affairs and Government Summit, June 14 to 16 in Kansas City, MO. Regular rate for members: $810.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Specialist - ThermoFisher Scientific, Hillsboro, OR
Executive Director of Public Affairs - Art Institute of Chicago, Chicago, IL
Communications Specialist - University of Michigan's Center for Political Studies, Ann Arbor, MI
Director of Regional Communications Strategy - The Wilderness Society, Oakland, CA
Public Relations Specialist - Nevada Rural Housing Authority, Carson City, NV
Communications Associate - MacArthur Foundation, Chicago, IL
Digital Media Strategist - American Immigration Lawyers Association, Washington, DC
Marketing Positions
Social Media Analyst - Republic Services, Phoenix, AZ
Digital Content & Analytics, Senior Coordinator - Indiana University, Bloomington, IN
Social Media Strategist - Alaska USA FCU, Anchorage, AK
Digital Content Specialist - TaxSlayer, Augusta, GA
Digital Communications Associate - Seattle Theatre Group, Seattle, WA
Digital Marketing Analyst - Sinclair Community College, Dayton, OH
Communications Strategist - Social Media - University of North Texas, Denton, TX
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Gizmo of the Week
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oTranscribe

A free web app to take the pain out of transcribing recorded interviews. Read More »
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Factoids of the Week
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87% of B2B companies conduct content marketing. (eMarketer)Tweet this!
54% of marketers say Facebook is their most important network for social media marketing. (Social Media Examiner)Tweet this!
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Quote of the Week
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""There's no such thing as "B"-level work. It's either "A" or "F.""
Larry Werner
Former PR Executive, Ketchum
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Quote of the Week
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Ted Talks of the Week
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How to Build (and Rebuild) Trust
Frances Frei
Professor at Harvard Business School
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