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Media Measurement News Library

Solutions to Influencer Marketing Problems

May 2019, Issue #3

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May 2019 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Solutions to Influencer Marketing Problems
Influencer marketing faces pitfalls as more brands turn to the tactic. Some of its disadvantages are due to the newfound popularity. Organizations can overcome those hurdles with the right techniques. Read More »

The Bottom-Line Value of Becoming a Thought Leader - and How to Achieve It
A new survey shows that decision makers view thought leadership as a critical tool for selecting vendors and partners. Oddly, few marketers and salespeople consider thought leadership content a key to closing sales. Read More »
New Research: News Releases Produce High-Quality Web Traffic
Well-conceived and well-written press releases that appear in earned media deliver higher-quality web traffic to corporate or brand websites. They refer visitors that are more likely to peruse the website longer - and are more likely to convert - than other types of internet traffic. Read More »
Time to Double Down on PR Ethics
Communications professionals can decrease the chances of a PR crisis by following high ethical standards and urging their organization to embrace strict business ethics across the board. Read More »
The Right Way to Do Corporate Social Responsibility (CSR)
Consumers now expect companies to practice authentic CSR and have grown skeptical of corporations' motives. Here's how to avoid inauthentic CSR practices that can backfire and damage a brand's reputation. Read More »
How Steve Jobs Created Meeting Agendas to Energize Innovation at Apple
More organizations are adopting a simple yet highly effective strategy devised by Apple founder Steve Jobs to run meetings that actually produce results. Read More »
Most Viewed from Previous Issues
Misspelled Hashtags for Brand Names Cause Media Monitoring Woes
Monitoring social media campaigns becomes more difficult for PR and marketing teams as people posting on social media misspell branded hashtags more frequently. Creating simple hashtags and subscribing to a comprehensive media monitoring service can greatly improve the situation. Read More »
PR has Become More Stressful - and its Getting Even Worse
Public relations professionals report more job stress than ever. A changing media environment and growing pressure to demonstrate results are likely causes. Read More »

7 Vital New Skills to Survive & Thrive in PR

When Should a PR Person or Agency Say 'No' to Working on an Account?

New Research: Facebook Falling out of Favor as a Marketing Channel

Automate These 7 Repetitive PR Tasks to Save Time and Accomplish More

Recommended Reading
Forbes
The New York Times
Poynter
MarketingProfs
HubSpot
Forbes
The New York Times
From the Archives
Conferences and Webinars
Conference: Masters of B2B Marketing Conference, May 29-31 in Chicago, IL. Presented by the Association of National Advertisers.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Webinar: How Hot Are You? Measure Your Capability Barometer in Communications, June 1 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: The Media Relations Pitch Clinic, June 11 in Fenton, MS. Presented by Ragan. Standard price: $945.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Conference: Corporate Communications Conference, June 27 to 29 at New York Marriott Downtown. Sponsored by the PRSA. Regular rate $995 for members.
Conference: Bridge to Integrated Marketing & Fundraising Conference, July 10 to 12 at the Gaylord National Hotel & Convention Center, National Harbor, MD. Presented by the Association of Fundraising Professionals, Washington, DC Metro Area Chapter and the Direct Marketing Association of Washington. Regular rate $1,1255 for members.
Conference: PR News Google Boot Camp for Communicators, July 17 in New York, NY. Onsite rate: $1,295.
Conference: ANA Digital & Social Media Conference, July 24 to 26 in San Diego, CA. Presented by the Association of National Advertisers.
Conference: ANA Data & Measurement Conference, Sept. 9 to 11 at the Ritz-Carlton, Naples, FL. Sponsored by Google.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Manager - Hexcel Corp., Stamford, CT
Manager, Executive Communications - Consumer Reports, Yonkers, NY
Public Relations Advisor - Dell, Round Rock, TX
Communications Manager - Dress for Success Worldwide, New York, NY
Director, Communications & Content - Loyola University, Chicago, IL
Vice President for Communications - University of North Carolina, Chapel Hill, NC
Assistant Manager, Public Relations - Nintendo, Redwood City, CA
Director, Corporate Communications - K12 Inc., Herndon, VA
Senior Manager, Public Relations - Northwest Evaluation Association, Portland, OR
Communications Coordinator - Chicago Public Schools, Chicago, IL
Marketing Positions
Director of Marketing and Communications - Shea's Performing Arts Center, Buffalo, NY
Marketing and Events Coordinator - National Association of Realtors, Chicago, IL
Washington, DCs - Environmental Defense Fund, Marketing and Communications Associate
Digital Marketing Manager - HonorHealth, Scottsdale, AZ
Marketing Specialist - Tower Federal Credit Union, Laurel, MD
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Quote of the Week
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"Any fool can make something complicated. It takes a genius to make it simple."
Woody Guthrie
     
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Quote of the Week
Gizmo of the Week
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Noto

Email yourself notes, to-dos, photos from Noto or your favorite app. Read More »
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download your free guidebook now!
Factoids of the Week
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55% of decision makers say they use thought leadership to vet vendors and partners. (Edelman)Tweet this!
The goal completion rate for website traffic referred from press releases is 12% higher than traffic from other sources. (ARPR)Tweet this!
Data scientist graduates report a median starting salary of $95,000. (Glassdoor)Tweet this!
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Ted Talks of the Week
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What You Should Know About Vaping and E-Cigarettes
Suchitra Krishnan-Sarin
Biobehavioral Scientist
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