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Media Measurement News Library

Analysis of Corporate Covid-19 Messages: What Worked & What Didn't

May 2020, Issue #3

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May 2020 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Analysis of Corporate Covid-19 Messages: What Worked & What Did Not
Image by Queven from Pixabay
An analysis of email messages about Covid-19 reveals what worked and what didn't. Relatable messages from CEOs that expressed empathy and optimism were the most successful. Efforts to market products or services mostly produced "ugh" reactions. Read More »

11 Tips on How to Nail Remote Media Interviews
Image source: SK via Flickr
Avoiding common pitfalls of remote media interviews can greatly improve corporate messaging and has now become an essential communications skill. Even if social distancing guidelines ease, remote interviews will remain common. Read More »
10 Essential Elements of Influencer Marketing Contracts
Comprehensive and clearly written legal contracts benefit both influencers and brands. Well-drafted contracts specify the brand's expectations and help influencers create content that meets the brand's goals. Read More »
Facebook Offers New Tools & Advice for Marketing & Measurement during Covid-199
Brands may benefit from Facebook's latest enhanced services and recommended marketing and measurement practices. The network remains the most important social media marketing channel. Read More »
2020 Social Media Marketing Industry Report: Measurement Challenges Remain
Relatively few marketers can measure their social media ROI, according to the latest Social Media Marketing Industry Report. Despite the measurement challenges, marketers say social media offers many benefits, including increased awareness, website traffic and leads. Read More »
Advantages of VPNs for Digital Marketing
Virtual private networks (VPNs) give you more control over your privacy and your browsing data. Particularly in this day and age, the value of that cannot be understated. Read More »
Last Weeks Articles
Using PR & Marketing Measurement to Evaluate How Covid-19 Changed Brand Reputation
PR and marketing measurement can provide a roadmap determining how attitudes have changed due to Covid-19. Comprehensive measurement will show if companies are meeting customer preferences in a changed economy. Read More »
Seize the Day — Birthdays Offer a Happy Marketing Opportunity
Birthdays offer a valuable marketing opportunity. Experts advise it's best to view the occasion as a relationship-building opportunity rather than a chance to sell products. Read More »

User-Generated Content Offers an Ideal Marketing Solution during Covid-19

How to Adjust B2B Marketing & PR Strategies in Wake of Covid-19

Coronavirus Reshapes Consumers' Brand Sentiment - How to React?

12 Ways to Amplify Favorable Media Mentions

Recommended Reading
Crenshaw Communications
Harvard Business Review
Fast Company
MarketingProfs
PRovoke
Ia.me
Bankrate
From the Archives
Conferences and Webinars
Conference: Global Communication Summit, May 28-29. Fully digitalized.
Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: 2020 IABC Virtual World Conference, June 14 to 17.
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director, University Communications - Ashford University, San Diego, CA
Communications Manager, Games - ByteDance, Mountain View, CA
VP, Media Relations - AIG, New York, NY
Director, Media Relations - Miami Dade College, Miami, FL
Assistant Director, Marketing and Communication - Santa Clara University, Santa Clara, CA
Sports Information Director - Notre Dame of Maryland University, Baltimore, MD
Director of Corporate Communications - Vail Resorts, Broomfield, CO
Assistant VP University Communications - University of Central Oklahoma, Edmond, OK
Specialist, Deputy Press Secretary - District of Columbia Public Schools, Washington, DC
Marketing Positions
Product Marketing Manager - Waymo, Mountain View, CA
Community Manager - Seagate, Fremont, CA
Data Scientist, Marketing Analytics - Etsy, Brooklyn, NY
Director, Philanthropic Communications - Planned Parenthood, New York, NY
Sr Analyst, Marketing - Consumer Information - Kraft Heinz, Glenview, IL
Senior Director of Institutional Marketing - Saint Mary's College of California, Moraga, CA
Director Marketing Communication - Telos Corporation, Ashburn, VA
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Ted Talks of the Week
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How to Manage Your Stress like an ER Doctor
Darria Long
Emergency Room Physician
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Download your Free Guidebook now!
Quote of the Week
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"A man can fail many times, but he isn't a failure until he begins to blame somebody else."
John Burroughs
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Gizmo of the Week
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Google Meet

Video Meeting App - Free. Available to All.
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Factoids of the Week
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Only 35% of marketers agreed they can measure their organic social media activities, down from 44% in 2019. (Social Media Examiner)Tweet this!
Only 17% of marketers use landing page A/B tests to improve conversion rates. (HubSpot)Tweet this!
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