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Media Measurement News Library

Demise of Klout Highlights Increasing Sophistication of Social Media Measurement

May 2018, Issue #4

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May 2018 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
Demise of Klout Highlights Increasing Sophistication of Social Media Measurement
Image source: David Armano via Flickr
The passing of Klout underscores the evolution of social media metrics and the growing sophistication of social media measurement. Most influencers together with PR and marketing professionals concluded that the Klout Score was actually a poor gauge of influence. Read More »

Strategies and Tactics for Responding to Defamatory Attacks — Either Online or in the Media
Defamatory accusations online or in the media can wreck reputations, destroy people's lives and send businesses into bankruptcy. Swift action can usually stop the false claims from spreading and causing more damage. Read More »
How PR Relationship-'Building Can Shape Successful Influencer Marketing Programs
Influencers value relationships with brands as much as - and possibly more than - income from sponsored posts, new research reveals. Influencers want to work with brands they believe in. A PR strategy of building relationships based on creating and distributing content may be more effective than advertising. Read More »
Augmented Reality Now a PR & Marketing Reality
Image source: Wikimedia Commons
It's time to move beyond the experimental stage and incorporate augmented reality into core marketing strategies, many experts believe. Use of AR may soon surge, offering brands a new way to communicate with customers and promote products. Read More »
Why Fake News Spreads Fast on Social Media - and How to Restrain It
While social media networks can take steps to limit the spread of fake news and other types of misinformation, some blame human fallibility for promoting fake news. Fake news publishers take advantage of our innate attraction to new and novel stories. Read More »
To Create Products & Marketing Strategies that Resonate with Customers, Be Your Own Customer
To truly know your company's product, you and your team must be customers as well as employees. Using your own product as a customer helps uncover customer service shortfalls, better understand customers, improve marketing strategies and boost enthusiasm of employees. Read More »
Most Viewed from Previous Issues
Tesla Breaks PR Rules of the Road
Tesla's normally outstanding PR efforts hit a rocky road this year. CEO Elon Musk needs to regain PR traction in order to recharge investor confidence and win long-term success. Read More »
14 Tips to Prevent Proofreading Errors
Proofreading is an indispensable public relations function. Without thorough proofreading, an embarrassing mistake will eventually end up in print, on a website or in a sign (as in the illustration). These tips can improve your proofreading skills and prevent mortifying errors. Read More »
Other Articles to Help You
Knowledge@Wharton
Fast Company
Morning Brew
BuzzFeed
Medium
Knowledge@Wharton
The New York Times
From the Archives
Conferences and Webinars
Webinar: Going #Rogue: Losing Control of Your Social Media, May 29 at 3 p.m. Eastern Time. Presented by the PRSA. Free for members.
Conference: Travel and Tourism Conference, June 3 to 6 in New Orleans. Sponsored by the PRSA. Standard rate for PRSA members: $959.
Webinar: Make Video Work for You: Driving Media Outreach and Social Media Engagement, June 5 at 3 p.m. Eastern Time. Presented by the PRSA. Free for members.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Webinar: Building Effective Crisis Response Strategies in an Omni-channel Age, June 14 at 3 p.m. Eastern Time. Sponsored by the PRSA. Free for members.
Conference: PRSA Public Affairs and Government Summit, June 14 to 16 in Kansas City, MO. Regular rate for members: $810.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Manager - The Optical Society, Washington, DC
Senior Communications Manager - National Parks Conservation Association, Washington, DC
Public Relations and Communications Coordinator - National Council for Behavioral Health, Washington, DC
Public Relations Manager - Herschend Family Entertainment, Stone Mountain, GA
Senior Public Relations Manager - Trulia, San Francisco, CA
Media Relations Coordinator - NinjaRMM, LLC , San Francisco, CA
Marketing Positions
Social Media Specialist - Children's National Health System, Silver Spring, MD
Marketing / Social Media Manager - Downtown Cabaret Theatre, Bridgeport, CT
Digital Marketing Analyst - Watauga Group, Orlando, FL
Marketing Analyst - AssetWorks, Austin, TX
The International Fund for Animal Welfare - Social Media Strategist, Washington, DC
Digital Marketing Specialist - American Industrial Hygiene Association, Falls Church, VA
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Ted Talks of the Week
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How We Need to Remake the Internet
Jaron Lanier
Scientist, Author
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Gizmo of the Week
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Divvy

A secure payment platform for business that automates the expense report process, helps eliminate fraud and wasteful spending, and manages online subscriptions. Read More »
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Factoids of the Week
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80% of influencers refuse to post about a brand they don't believe in. (2018 State of Influencers Report)Tweet this!
More than 80 million Americans, about one-third of all smartphone users, engage with augmented reality at least monthly. (Boston Consulting Group)Tweet this!
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Quote of the Week
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"You will never 'find' time for anything. If you want time, you must make it."
Charles Buxton
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Quote of the Week
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