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Media Measurement News Library

5 Practical PR Measurement Solutions

May 2019, Issue #4

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May 2019 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
5 Practical PR Measurement Solutions
PR faces growing pressure to prove how it contributes to the organization's sales funnel and bottom line. These are some practical solutions to the PR measurement challenge. Read More »

Goldmine of Social Media Measurement Goes Untapped
Image source: Pezibear via Pixabay
Although social media listening and social media analytics can provide a goldmine of information to guide a range of corporate departments, few companies really dig into that treasure trove, new research reveals. Read More »
More CEOs Forced Out for Ethical Lapses - How PR Can Lift an Organizations Ethics
Image by Peggy und Marco Lachmann-Anke from Pixabay
In a growing trend, more CEOs are being forced out due to ethical lapses. Corporate communicators can help avoid such scandals with greater involvement in training and communications to improve ethics throughout the organization. Read More »
5 Signs You Need to Overhaul Your PR & Marketing to Rebuild Your Brand Identity
Sometimes you need to rebuild your brand's identity. Look for these warning signs to learn when that time has arrived. Read More »
Net Promoter Score: Valuable Metric or Dubious Measurement Fad?
As the net promoter score (NPS) becomes more popular at major brands, some measurement experts warn that it's increasingly distorted and mismanaged. Read More »
Is the Revamped IGTV an Improved PR & Marketing Channel?
Instagram hopes an overhaul of IGTV will draw more users and creators. While some social media influencers and marketing experts praise IGTV as a powerful PR and marketing tool, others remain unconvinced. Read More »
Most Viewed from Previous Issues
Solutions to Influencer Marketing Problems
Influencer marketing faces pitfalls as more brands turn to the tactic. Some of its disadvantages are due to the newfound popularity. Organizations can overcome those hurdles with the right techniques. Read More »
The Bottom-Line Value of Becoming a Thought Leader - and How to Achieve It
A new survey shows that decision makers view thought leadership as a critical tool for selecting vendors and partners. Oddly, few marketers and salespeople consider thought leadership content a key to closing sales. Read More »

New Research: News Releases Produce High-Quality Web Traffic

Time to Double Down on PR Ethics

The Right Way to Do Corporate Social Responsibility (CSR)

How Steve Jobs Created Meeting Agendas to Energize Innovation at Apple

Recommended Reading
Reader's Digest
Harvard Business Review
Huffington Post
YouTube
Gizmodo
Social Media Today
From the Archives
Conferences and Webinars
Webinar: How to Prove Social Media ROI to the C-Suite, May 30 from 1:30 to 3 p.m. Eastern time. Presented by PR News. $399.
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Webinar: How Hot Are You? Measure Your Capability Barometer in Communications, June 1 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: The Media Relations Pitch Clinic, June 11 in Fenton, MS. Presented by Ragan. Standard price: $945.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Webinar: The 2019 Proving ROI Measurement Summit, June 14, 12 to 3:15 p.m. Central time, presented by Ragan. $295.
Conference: Corporate Communications Conference, June 27 to 29 at New York Marriott Downtown. Sponsored by the PRSA. Regular rate $995 for members.
Conference: Bridge to Integrated Marketing & Fundraising Conference, July 10 to 12 at the Gaylord National Hotel & Convention Center, National Harbor, MD. Presented by the Association of Fundraising Professionals, Washington, DC Metro Area Chapter and the Direct Marketing Association of Washington. Regular rate $1,1255 for members.
Conference: PR News Google Boot Camp for Communicators, July 17 in New York, NY. Onsite rate: $1,295.
Conference: ANA Digital & Social Media Conference, July 24 to 26 in San Diego, CA. Presented by the Association of National Advertisers.
Conference: Content Marketing World, Sept. 3 to 6 at the Huntington Convention Center of Cleveland, OH. Presented by the Content Marketing Institute. All-access regular rate: $2,399.
Conference: Internal Communications & Employee Engagement Summit at Facebook, July 30 to Aug. 1 at Menlo Park, CA. Presented by Ragan and the PRSA. Standard price $1,645.
Conference: ANA Data & Measurement Conference, Sept. 9 to 11 at the Ritz-Carlton, Naples, FL. Sponsored by Google.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Director - World Forestry Center, Portland, OR
Public Relations Coordinator - University of South Carolina, Columbia, SC
Senior Public Relations Specialist - American Academy of Dermatology, Rosemont, Il
Senior Communications Officer - Bill and Melinda Gates Foundation, Seattle, WA
Communications Coordinator - Vanderbilt University, Nashville, TN
Senior Communications Associate - Volunteers of America, New York, NY
Communications Manager - Museum of Contemporary Art Santa Barbara, Santa Barbara, CA
Marketing Positions
Police Public Information - Gainesville Police Dept., Gainesville, FL
Communications and Social Media Specialist - Center for Applied Research Solutions, Sacramento, CA
Social Media / Marketing Manager - Hawaii Tropical Botanical Garden, Papaikou, HI
Digital Content Strategist - Harvard University, Cambridge, MA
Digital Content Specialist - Lumos Foundation USA, New York, NY
Digital Marketing Analyst - Campus USA Federal Credit Union, Empower Park - Jonesville, FL
Market Research Analyst - AMTEC International of NY Corp, New York, NY
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Ted Talks of the Week
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The Anti-CEO Playbook
Hamdi Ulukaya
Founder of Chobani
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Quote of the Week
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"It is amazing what you can accomplish if you do not care who gets the credit."
Harry Truman
     
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Quote of the Week
download your free guidebook now!
Gizmo of the Week
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Open Education Database

Free online college courses from top universities. Read More »
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Factoids of the Week
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Only 12% of social media teams say their primary function is to provide business insights for their entire organization. (Sprout Social)Tweet this!
Out of 89 forced departures of CEO at major corporations last year, 39% were due to ethical misconduct allegations. (Strategy&)Tweet this!
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