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10 Ways Start-Ups Conquer PR & Media Relations

May 2018, Issue #5

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May 2018 Issue 5 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
10 Ways Start-Ups Conquer PR & Media Relations
Public relations can mean the difference between success and failure for start-ups. With outstanding PR, even seemingly boring start-ups can win attention in a crowded market. Read More »

The Advantages of PR Billing Based on Results instead of Hours
More PR agency veterans now argue against traditional billing by the hour and advocate a more results-based invoicing approach. Instead of trying to track hours, PR pros can track and bill for results with the help of advanced PR measurement tools. Read More »
Instagrams New Resharing Feature Unleashes Potential Boon for PR & Marketing
PR and marketing professionals may want to take advantage of Instagram's new feature that lets them reshare posts. It's likely to help PR pros develop relationships with journalists, and help brands obtain more followers to reach new audiences. Read More »
The Value of Guest Blogging as a PR & Marketing Strategy - What Sites to Target and What Content Works Best
Image source: Joe the Goat Farmer
Guest blog posting may become an even more valuable PR and marketing strategy this year. A recent survey reveals how to craft guest posts that website editors will publish. Read More »
New Research: Marketing Under-Utilizes Data Analysts
The number of data analysts in marketing boomed in recent years, but many well-paid, coveted analysts spend much of their time managing and organizing marketing data, a poor use of their valuable skills. Read More »
Many Marketers Unclear About Meeting GDPR Email Rules
Many businesses are sending customers unnecessary and perhaps even illegal requests to consent due to uncertainty about the General Data Protection Regulation. Confusion over the law's requirements on email marketing and other business communications abound. Read More »
Most Viewed from Previous Issues
Demise of Klout Highlights Increasing Sophistication of Social Media Measurement
Image source: David Armano via Flickr
The passing of Klout underscores the evolution of social media metrics and the growing sophistication of social media measurement. Most influencers together with PR and marketing professionals concluded that the Klout Score was actually a poor gauge of influence. Read More »
Strategies and Tactics for Responding to Defamatory Attacks — Either Online or in the Media
Defamatory accusations online or in the media can wreck reputations, destroy people's lives and send businesses into bankruptcy. Swift action can usually stop the false claims from spreading and causing more damage. Read More »
Other Articles to Help You
Farnam Street
The New York Times
Columbia Journalism Review
PR Daily
The New York Times
From the Archives
Conferences and Webinars
Conference: Travel and Tourism Conference, June 3 to 6 in New Orleans. Sponsored by the PRSA. Standard rate for PRSA members: $959.
Webinar: Make Video Work for You: Driving Media Outreach and Social Media Engagement, June 5 at 3 p.m. Eastern Time. Presented by the PRSA. Free for members.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Webinar: Building Effective Crisis Response Strategies in an Omni-channel Age, June 14 at 3 p.m. Eastern Time. Sponsored by the PRSA. Free for members.
Conference: PRSA Public Affairs and Government Summit, June 14 to 16 in Kansas City, MO. Regular rate for members: $810.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Publicist - Art Institute of Chicago, Chicago, IL
PR Manager - IW Group Inc., Los Angeles, CA
Vice President of Communications & Marketing - Space Center Houston, Houston, TX
Public Relations Manager - The Learning House, Louisville, KY
Account Executive - Melwood Global, Boston, MA
Public & Media Relations Manager - Central Ohio Transit Authority, Columbus, OH
Marketing Positions
Development and Marketing Manager - Art Institute of Chicago, Chicago, IL
Digital Marketing Manager - Adrienne Arsht Center for the Performing Arts of Miami-Dade County, Miami, FL
Senior Digital Marketing Specialist -, North Randall, OH
Marketing Data Analyst - Gregory Poole Equipment Company, Raleigh, NC
Marketing Data Analyst - Worldstrides, Charlottesville, VA
Social Media Marketing Manager - Power Brands Consulting, LLC, Los Angeles, CA
fake news monitoring service
Quote of the Week
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"What is right is not always popular, and what is popular is not always right."
Jerry West
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Quote of the Week
media monitoring free trial - sign up now!
Ted Talks of the Week
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How We Need to Remake the Internet
Jaron Lanier
Scientist, Author
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download your free guidebook now!
Gizmo of the Week
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Easily record phone calls you're already on, or calls you're about to make. Read More »
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Factoids of the Week
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94% of website editors plan to publish more or the same amount of guest blog posts this year as last year. (Influence & Co.)Tweet this!
Marketing analytics accounts for 9.2% of marketing budgets. (Gartner)Tweet this!
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