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8 Reasons Why PR Should Love Small Niche (or Trade) Publications

June 2018, Issue #1

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June 2018 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
8 Reasons Why PR Should Love Small Niche (or Trade) Publications
Image source: Trade Press Services
Businesses often underestimate the PR value of trade journals and other niche publications. Their readerships may be small, but niche publications offer enormous PR benefits. Read More »

Is the Press Release Fading as a PR Tool?
Most journalists say they don't read press releases, a new survey reveals. Whatever your opinion of press releases, media success can be achieved by targeting relevant publications and analyzing the effectiveness of PR strategies through media monitoring and measurement. Read More »
How Effective Are Splashy Apology Ads from Facebook, Uber & Wells Fargo?
Facebook, Uber and Wells Fargo now judge their PR situations grim enough to warrant expensive television ad campaigns. The effectiveness of the so-called apology ads remains to be seen. Read More »
Why Companies Should Measure Corporate Social Responsibility
More companies now place greater priority on corporate social responsibility (CSR), but few measure CSR activities and results. Because CSR has become an essential element of corporate communications, experts say it must be evaluated like any other tactic. Read More »
Why Fewer Social Media Posts Produce Better Results
Many organizations post far too frequently on social media, especially Facebook. Posting less frequently and focusing on quality allows brands to increase reach and engagement. Fewer resources applied to social media activities also frees up resources for other worthwhile communications projects. Read More »
How Social Selling Can Accelerate Sales Growth
Social selling has risen to prominence and taken a large share of the marketing and sales funnel. A winning social selling program involves aligning sales and marketing departments, training the sales staff, and implementing social media listening. Read More »
Most Viewed from Previous Issues
10 Ways Start-Ups Conquer PR & Media Relations
Public relations can mean the difference between success and failure for start-ups. With outstanding PR, even seemingly boring start-ups can win attention in a crowded market. Read More »
The Advantages of PR Billing Based on Results instead of Hours
More PR agency veterans now argue against traditional billing by the hour and advocate a more results-based invoicing approach. Instead of trying to track hours, PR pros can track and bill for results with the help of advanced PR measurement tools. Read More »
Other Articles to Help You
Free Code Camp
Ethan Zuckerman
Publiqly
Muck Rack
Harvard Business Review
Fast Company
The New Yorker
Medium: The Mission
The New York Times
From the Archives
Conferences and Webinars
Webinar: Crisis Communications Webinar, June 13 at 1 p.m. Central time. Presented by Ragan. Free.
Conference: Measurement & the Three I's, June 12 to 14, Barcelona. Presented by the International Association for Measurement and Evaluation of Communication (AMEC). Standard member price: 1,108 euros.
Webinar: Building Effective Crisis Response Strategies in an Omni-channel Age, June 14 at 3 p.m. Eastern Time. Sponsored by the PRSA. Free for members.
Conference: PRSA Public Affairs and Government Summit, June 14 to 16 in Kansas City, MO. Regular rate for members: $810.
Webinar: 10 Golden Crisis Rules for the Digital Age, June 21 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Social Media: What is Working Right Now, July 12 at 3 p.n. Sponsored by the PRSA. Free for members.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Senior Communications Manager - National Parks Conservation Association, Washington, DC
Media Relations Specialist - Northeastern University, Boston, MA
Associate Director, Media Relations - University of Pennsylvania, Philadelphia, PA
Communication Strategist - U.S. Marine Band, Washington, DC
Communication Officer - Oregon Department of Human Services, Salem, OR
Public Relations & Communications Specialist - Loggerhead Marinelife Center, Juno Beach, FL
Public Relations Manager - Southwest Tech, Fennimore, WI
Marketing Positions
Social Media Manager - National Parks Conservation Association, Washington, DC
Director, Marketing - Actelion Pharmaceuticals, San Francisco, CA
Content Marketing Manager - WestStar Multimedia Entertainment, Inc., Phoenix, AZ
Marketing and Media Specialist - Blue Raven Solar, American Fork, UT
Lead Marketing Data Analyst - National Multiple Sclerosis Society, Denver, CO
Social Media Specialist - University of Minnesota, Minneapolis-Saint Paul, MN
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fake news monitoring service
Factoids of the Week
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The 1% rule is a rule of thumb states that only 1% of the users of an internet community actively create new content, while the other 99% of the participants only lurk. (Wikipedia)Tweet this!
B2B sellers who have embraced social selling outperform their peers by 72%. (Forrester Consulting)Tweet this!
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Quote of the Week
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"A leader takes people where they want to go. A great leader takes people where they don't necessarily want to go, but ought to be."
Rosalynn Carter
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Quote of the Week
download your free guidebook now!
Ted Talks of the Week
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The Business Benefits of Doing Good
Wendy Woods
Social Impact Strategist
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