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Media Measurement News Library

New Study Warns of the Danger of 'Junk News'

June 2019, Issue #1

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June 2019 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
New Study Warns of the Danger of Junk News
Content from disreputable sources is shared on social media four times as much as content from reputable outlets, new research reveals. Those junk news outlets pose a serious risk to brands' reputations and must be constantly monitored. Read More »

Google Names 3 Ways Marketers Can Improve Measurement
Marketers can transform every customer connection into an opportunity for growth by updating their measurement strategies. With improved measurement practices, marketers can drive customers toward sales and prove the value of their work. Read More »
Why Your Company Needs a Chief Content Officer - And How to Choose One
More companies are hiring chief content officers, often creating new positions. CCOs can consolidate content creation and content marketing efforts, ensure a consistent brand voice, and bolster marketing measurement to determine ROI. Read More »
The Secret to Successfully Following-up PR Pitches to Journalists and Bloggers
Following up on media pitches can be one of PR's most controversial and challenging tasks, but the right messages can turn a miss into a publicity win. There are specific do's and don'ts for successful follow-ups. Read More »
Practical Tips for PR & Communications Graduates
As recent communications graduates seek jobs and build their careers, they can turn to these recommendations for guidance. Read More »
PR Firms Seek to End Unpaid Internships
An important association of PR agencies will require its member agencies to pay interns. All companies and agencies should follow the group's example. Read More »
Last Weeks Articles
5 Practical PR Measurement Solutions
PR faces growing pressure to prove how it contributes to the organization's sales funnel and bottom line. These are some practical solutions to the PR measurement challenge. Read More »
Goldmine of Social Media Measurement Goes Untapped
Image source: Pezibear via Pixabay
Although social media listening and social media analytics can provide a goldmine of information to guide a range of corporate departments, few companies really dig into that treasure trove, new research reveals. Read More »

More CEOs Forced Out for Ethical Lapses - How PR Can Lift an Organization's Ethics

5 Signs You Need to Overhaul Your PR & Marketing to Rebuild Your Brand Identity

Net Promoter Score: Valuable Metric or Dubious Measurement Fad?

Is the Revamped IGTV an Improved PR & Marketing Channel?

Recommended Reading
Life Hacker
Heidi Cohen
From the Archives
Conferences and Webinars
Conference: Global PR Summit New York 3, June 6-7 at the NYIT Auditorium on Broadway. Presented by P World. Final price: $1,699.
Conference: The Media Relations Pitch Clinic, June 11 in Fenton, MS. Presented by Ragan. Standard price: $945.
Conference: International Association of Business Communicators (IABC) World Conference, June 9 to 12 in Vancouver, British Columbia. Standard conference: $1,700.
Workshop: Build Your Strategic, Behavioral and Measurable PR Plan, June 13 and 14 in Boston. Presented by the PRSA. $845 for members.
Webinar: The 2019 Proving ROI Measurement Summit, June 14, 12 to 3:15 p.m. Central time, presented by Ragan. $295.
Webinar: Content Marketing Online Forum on Content, Metrics & Measurement, June 14, 1:15 to 2 p.m. Sponsored by Uberflip. Free.
Conference: Corporate Communications Conference, June 27 to 29 at New York Marriott Downtown. Sponsored by the PRSA. Regular rate $995 for members.
Conference: Bridge to Integrated Marketing & Fundraising Conference, July 10 to 12 at the Gaylord National Hotel & Convention Center, National Harbor, MD. Presented by the Association of Fundraising Professionals, Washington, DC Metro Area Chapter and the Direct Marketing Association of Washington. Regular rate $1,1255 for members.
Conference: PR News Google Boot Camp for Communicators, July 17 in New York, NY. Onsite rate: $1,295.
Conference: ANA Digital & Social Media Conference, July 24 to 26 in San Diego, CA. Presented by the Association of National Advertisers.
Conference: Internal Communications & Employee Engagement Summit at Facebook, July 30 to Aug. 1 at Menlo Park, CA. Presented by Ragan and the PRSA. Standard price $1,645.
Conference: Content Marketing World, Sept. 3 to 6 at the Huntington Convention Center of Cleveland, OH. Presented by the Content Marketing Institute. All-access regular rate: $2,399.
Conference: ANA Data & Measurement Conference, Sept. 9 to 11 at the Ritz-Carlton, Naples, FL. Sponsored by Google.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Global Media Relations Manager - First Solar, Tempe, AZ
Director, Public Relations - Federal Reserve Bank, San Francisco, CA
Director of Communications - Connected Commerce Council, Washington, DC
Communications Specialist - Iroquois Pipeline Operating Company, Shelton, CT
Public Relations Director - Munch Ado, New York, NY
Communications Manager - Norman Rockwell Museum, Stockbridge, MA
Marketing Positions
Head of Marketing/Sales - American Heritage Railways, Durango, CO
Digital Marketing Analyst - MileOne Autogroup, Baltimore, MD
Digital Marketing Account Manager / Analyst - Working Planet, Providence, RI
Social Media Specialist - Maximum Wealth, Dalton, GA
Marketing Manager - Discovery Senior Living, Bonita Springs, FL
Manager, Marketing Communications - California Society of CPA's, Burlingame, CA
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Factoids of the Week
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Junk news - or content from disreputable sources - is shared four times as much on Twitter and Facebook as content from reputable, trusted news outlets. (Oxford University)Tweet this!
The 100 most mature marketers are four times as likely to exceed business goals, increase market share, and increase revenue as the 100 least mature marketers. (Google)Tweet this!
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Quote of the Week
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"Don't use measurement (just) to prove your worth, use it to improve company operations."
Tina McCorkindale
     Institute for Public Relations
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Quote of the Week
Gizmo of the Week
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Otter Voice Notes (Android, iOS)

Listen in on your conversations and then transcribe them in real time. Perfect to record meetings or interviews where transcripts are needed. You get 600 minutes of recording time free each month. Read More »
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