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Press Releases and Media Interviews on Covid-19 Vaccine Development Undermine Trust in Medical Science

June 2020, Issue #1

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June 2020 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Press Releases and Media Interviews on Covid-19 Vaccine Development Undermine Trust in Medical Science
Image by Gerd Altmann from Pixabay
Using PR tactics to tout progress in vaccine development (and, coincidentally,hype stock prices) without releasing complete research data creates a false sense of optimism and undermines trust in medicine. Such medical research publication by press release may ultimately damage reputations of pharma companies and research institutions. Read More »

Why PR Crisis Managers Should Learn to Love Lawyers
Image by Gerd Altmann from Pixabaybay
Although PR crisis management teams may disdain lawyers, it's crucial for PR and legal professionals to work together to protect clients from both legal and reputational risks. Read More »
Text Marketing: An Untapped & Potentially Profitable Strategy
Text marketing, or SMS marketing, may offer an unrealized marketing and PR opportunity. Texts messages are millennials' preferred communication method with businesses, yet most receive few texts from brands. Read More »
3 Key Lessons from the Rolls-Royce CEOs Wrecked Media Interview
Image source: Wikipedia
The recent Rolls-Royce CEO media interview shows the importance of body language. Even if answers are on target and well-framed, lack of eye contact, momentary facial expressions and shifting in chairs can ruin an interview and damage the CEO's reputation. Read More »
LWhen Is Personal Too Personal on LinkedIn?
Image by BedexpStock from Pixabay
LinkedIn encourages its users to post content about their personal lives. But updates that become too personal or too frequent may seem unprofessional. Here's how to avoid crossing the line. Read More »
Last Weeks Articles
How Businesses Can Limit PR Risks of Reopening
Image credit: U.S. Air Force
Businesses risk reputational damage if they reopen without following health guidelines. How they communicate their adherence to health guidelines and handle any mishaps will be instrumental in shaping their public images. Read More »
How the Coronavirus Impacts Your PR Job
Image by Mohamed Hassan from Pixabay
As PR agencies reduce staff during the current economic difficulties, PR professionals are well-advised to brush up their resumes and keep their work suitcases packed. Read More »

8 Recommendations for Successful PR Freelancing during Covid-19

Dwell Time: A Rising Metric for Social Media, SEO & Content Marketing

LinkedIn Polls Offer New PR & Marketing Tool

How and Why CEO Reputations Soared or Tanked during Covid-19

Recommended Reading
Top Rank Marketing
The Wall Street Journal
The New York Times
The New Yorker
McKinsey & Company
ProPublica
Muck Rack
From the Archives
Conferences and Webinars
Conference: Search & Performance Insider Summit, June 7-10 in Pinehurst, NC. Presented by MediaPost.
Conference: SMX Advanced, June 8-10 in Seattle, WA. Presented by Search Engine Land. All access pass: $1,795.
Conference: 2020 IABC Virtual World Conference, June 14 to 17.
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director of Communication and Marketing - Virginia Tech, Blacksburg, VA
Assistant Manager, Communications Strategy - Nintendo, Redmond, WA
Corporate Communications Manager - ByteDance, New York, NYA
Sr Dir, Strategic Communications and Employee Engagement - IQVIA, New York, NY
Communications Coordinator, DEP - Department of Education, New York, NY
Communications Manager - Milbank, New York, NY
Communications Manager - Nestle, Stamford, CT
Marketing Positions
Sr. Product Manager of Data Strategy - Experian, Costa Mesa, CA
Director, Social Media Strategy - Ralph Lauren, New York, NY
Manager, Marketing & Creative Strategy - Spectrum, Stamford, CT
Senior Assistant Director, Enrollment Marketing and Communication - Miami University, Oxford, OH
Senior Director Marketing Operations - UnitedHealth Group, Eden Prairie, MN
Global Digital Content Manager - Syngenta, Chicago, IL
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Gizmo of the Week
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LucidPress

Work together remotely to design, edit and approve marketing and PR materials.
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Download your Free Guidebook now!
Factoids of the Week
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60.8% of cell phone users would like the capability to text to businesses about customer support issues. (SimpleTexting)Tweet this!
LinkedIn generates a visitor-to-lead conversion rate of 2.74%, almost 3 times higher than Twitter and Facebook. (HubSpot)Tweet this!
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Quote of the Week
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"If knowledge can create problems, it is not through ignorance that we can solve them."
Isaac Asimov
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