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How PR Can Help HR Manage Employer Branding

June 2018, Issue #2

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June 2018 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
How PR Can Help HR Manage Employer Branding
Although HR departments usually oversee employer branding, many communications experts now argue that companies can produce better results when HR collaborates closely with corporate communications and PR. Read More »

Why PR So Often Doesnt Get Results
PR often falls short of desired results for numerous reasons. What works? Consider journalists' viewpoints and make sure PR programs work for both client and journalist. Read More »
4 Top Marketing Insights from Mary Meekers 2018 Internet Trends Report
The 2018 Internet Trends Report offers a treasure trove of information on internet and general technology trends relevant to most all businesses. These are key statistics and takeaways for marketing and PR. Read More »
How Video Marketing Can Boost B2B Brand Awareness & Drive Sales
Most B2B companies recognize the benefits of video marketing, but may not realize how B2B videos differ from those targeted at consumers. New research and advice from experts can help B2B marketers better use videos to usher business buyers through all stages of the customer journey. Read More »
Facebook Faces Demographic Headwinds with Loss of Teens & Wealthier Users
Facebook's loss of teen-aged and higher-income users may presage long-term challenges for the leading social media network. The trends are also important for PR and marketing teams targeting those demographic groups. Read More »
How PR and Marketing Can Reach Rural America
Delivering PR and marketing messages to rural and small town residents can be challenging. PR and marketing staff who reside in large coastal cities need to better understand the problems and viewpoints of folks in America's rural communities. Read More »
Most Viewed from Previous Issues
8 Reasons Why PR Should Love Small Niche (or Trade) Publications
Image source: Trade Press Services
Businesses often underestimate the PR value of trade journals and other niche publications. Their readerships may be small, but niche publications offer enormous PR benefits. Read More »
Why Companies Should Measure Corporate Social Responsibility
More companies now place greater priority on corporate social responsibility (CSR), but few measure CSR activities and results. Because CSR has become an essential element of corporate communications, experts say it must be evaluated like any other tactic. Read More »
Other Articles to Help You
Small Biz Ahead
Harvard Business Review
The Atlantic
Ishmael's Corner
The Art of Manliness
The New York Times
(Editor's note: Includes good tools for PR too!)
From the Archives
Conferences and Webinars
Webinar: Building Effective Crisis Response Strategies in an Omni-channel Age, June 14 at 3 p.m. Eastern Time. Sponsored by the PRSA. Free for members.
Conference: PRSA Public Affairs and Government Summit, June 14 to 16 in Kansas City, MO. Regular rate for members: $810.
Webinar: Marketing Data Management — What B2Bs Need to Know, June 21 at 1 p.m. Eastern time. Presented by eMarketer. Free.
Webinar: 10 Golden Crisis Rules for the Digital Age, June 21 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Trends Shaping the Future of Retail Customer Communications, June27 at 1 p.m. Eastern time. Sponsored by Narvar. Free.
Webinar: Social Media: What is Working Right Now, July 12 at 3 p.n. Sponsored by the PRSA. Free for members.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Coordinator - St. Lawrence University, Canton, NY
Assistant Manager of Domestic Communications - Discover Los Angeles, Los Angeles, CA
Director, Executive Communications & Content Strategy - Edison Electric Institute, Washington, DC
Vice President of Communications and Marketing - Space Center Houston, Houston, TX
Director of Media Relations - Harvard University, Cambridge, MA
Director, Corporate Communications and Media Relations - Under Armour, Baltimore, MD
Marketing Positions
Social Media Manager - University of San Francisco, San Francisco, CA
Social Media Marketing Manager - Design Within Reach Inc., Stamford, CT
Senior Online Marketing Specialistr - eNox Media, Tampa, FL
Social Media Specialist - Walker Art Center, Minneapolis, MN
Digital Marketing Analyst - MARCOMM Inc., Saint Paul, MN
Manager, Social Media - SeaWorld Orlando, Orlando, FL
fake news monitoring service
Gizmo of the Week
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Google Lens

Turns your Camera into a Search Box Read More »
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media monitoring free trial - sign up now!
Factoids of the Week
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51% U.S. teens ages 13 to 17 say they use Facebook, down from 71% in 2015. (Pew Research Center)Tweet this!
Average time spent engaging with digital media while on mobile devices has reached 3.3 hours a day, more than twice as much in 2012. (Internet Trends Report)Tweet this!
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download your free guidebook now!
Quote of the Week
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"A leader's job is to have all the questions. You have to be incredibly comfortable looking like the dumbest person in the room."
Jack Welch
Former CEO, GE
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Quote of the Week
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