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Media Measurement News Library

The PR Agency Dilemma: How to Delight Clients over the Long Term

June 2019, Issue #2

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June 2019 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
The PR Agency Dilemma: How to Delight Clients over the Long Term
PR agencies may enjoy a honeymoon with clients after they win their business, but the relationship often deteriorates over time. Proven strategies can help PR agencies keep clients happy over the long term. Read More »

The Realities of Becoming a Solo PR Pro - and How to Succeed
Drawn by the desire for greater control over their lives, many PR pros consider leaving their full-time positions to become solo PR consultants. Their expectations may not meet reality. Independent PR consultants urge them to ponder a transition carefully — with a clear-eyed assessment of the realities of freelancing in the gig economy. Read More »
Pinterest: A Powerful New Channel for Influencer Marketing?
Some experts say Pinterest is the up-and-coming channel for influencer marketing and may may change the social media marketing game. However, Pinterest differs significantly from other popular platforms, requiring new marketing strategies and tactics. Read More »
The Future Press Release: Amazons Secret Tool for Innovation
Future press releases helped Amazon become an innovation powerhouse. The technique can provide other companies a clear roadmap to successful product development and promotion. Future news releases can also benefit PR campaign planning. Read More »
How Marketers Can Adapt to Changes in B2B Content Consumption
Customer content consumption patterns are changing. Marketers who understand those changes will be better positioned to retain customers' attention and usher them toward conversions. Read More »
LinkedIn Enhances its Video Measurement
LinkedIn's push to improve video measurement and its emphasis on video in general may prompt marketers to take a second look at the platform. Read More »
Last Weeks Articles
New Study Warns of the Danger of Junk News
Content from disreputable sources is shared on social media four times as much as content from reputable outlets, new research reveals. Those junk news outlets pose a serious risk to brands' reputations and must be constantly monitored. Read More »
Google Names 3 Ways Marketers Can Improve Measurement
Marketers can transform every customer connection into an opportunity for growth by updating their measurement strategies. With improved measurement practices, marketers can drive customers toward sales and prove the value of their work. Read More »

Why Your Company Needs a Chief Content Officer - And How to Choose One

The Secret to Successfully Following-up PR Pitches to Journalists and Bloggers

Practical Tips for PR & Communications Graduates

PR Firms Seek to End Unpaid Internships

Recommended Reading
Knowledge@Warton
Social Media Today
Medium
The Hustle
The Wall Street Journal
Financial Times
Mashable
From the Archives
Conferences and Webinars
Workshop: Build Your Strategic, Behavioral and Measurable PR Plan, June 13 and 14 in Boston. Presented by the PRSA. $845 for members.
Webinar: The 2019 Proving ROI Measurement Summit, June 14, 12 to 3:15 p.m. Central time, presented by Ragan. $295.
Webinar: Content Marketing Online Forum on Content, Metrics & Measurement, June 14, 1:15 to 2 p.m. Sponsored by Uberflip. Free.
Conference: Corporate Communications Conference, June 27 to 29 at New York Marriott Downtown. Sponsored by the PRSA. Regular rate $995 for members.
Conference: Bridge to Integrated Marketing & Fundraising Conference, July 10 to 12 at the Gaylord National Hotel & Convention Center, National Harbor, MD. Presented by the Association of Fundraising Professionals, Washington, DC Metro Area Chapter and the Direct Marketing Association of Washington. Regular rate $1,1255 for members.
Conference: PR News Google Boot Camp for Communicators, July 17 in New York, NY. Onsite rate: $1,295.
Conference: ANA Digital & Social Media Conference, July 24 to 26 in San Diego, CA. Presented by the Association of National Advertisers.
Conference: Internal Communications & Employee Engagement Summit at Facebook, July 30 to Aug. 1 at Menlo Park, CA. Presented by Ragan and the PRSA. Standard price $1,645.
Conference: Content Marketing World, Sept. 3 to 6 at the Huntington Convention Center of Cleveland, OH. Presented by the Content Marketing Institute. All-access regular rate: $2,399.
Conference: ANA Data & Measurement Conference, Sept. 9 to 11 at the Ritz-Carlton, Naples, FL. Sponsored by Google.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Manager - University of Maryland, College Park, MD
Publicist - WETA, Arlington, VA
Senior Public Information Officer - UCLA Health, Santa Monica, CA
Public Affairs - Media Relations Manager - Intuitive Surgical, Sunnyvale, CA
Assistant Vice President for University Media Relations - Stanford University, Stanford, CA
Senior Press Representative - The Kennedy Center, Washington, DC
Senior Publicist - Mad, Fort Lauderdale, FL
Chief Public Relations Officer - Richmond County School System, Augusta, GA
Chief Marketing Officer - Varnum LLP, Grand Rapids, MI
Marketing Positions
Marketing-Communications Manager - University of South Carolina, Greenville, SC
Social Media Manager - K-12 Teachers Alliance, Frankfort, IL
Marketing and Social Media Manager - National League for Nursing, Washington, DC
Digital Marketing Manager - American Physical Society, College Park, MD
Digital Marketing Analyst - Digital Hyve, Syracuse, NY
Marketing Analyst - Temple View Capital, Bethesda, MD
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Gizmo of the Week
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Thought Train

Stop using sticky notes to remember what you're doing. Thought Train keeps your notes neatly tucked into your menu bar where you can see them Read More »
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Factoids of the Week
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Joy Cho (@ohjoy), the leading Pinterest influencer, has 13 million followers. (Pinterest)Tweet this!
72% of workers who became freelancers said they expected to earn more money; only 55% said they do. (FreshBooks)Tweet this!
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Quote of the Week
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"Judge a man by his questions rather than by his answers."
Voltaire
     
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Quote of the Week
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