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Media Measurement News Library

Covid-19 Safety Perception: The Essential New PR Metric

June 2020, Issue #2

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June 2020 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Covid-19 Safety Perception: The Essential New PR Metric
Image by Colin Behrens from Pixabay
How safe customers feel when visiting a business will determine if its reopening is successful. Media monitoring and measurement, together with customer and employee surveys, can provide the needed insights on safety perception. Read More »

8 Recommendations: How to Communicate Complex Concepts and Data
Presenting complex concepts and information may be one of the most challenging communications jobs. These tips can help speakers and writers present difficult ideas and information in ways that make it easier for audiences to understand. Read More »
How to Select the Right PR Agency for Your Needs
Selecting the right PR agency is a critical and often challenging decision. A well-structured selection process will help assure a good fit that produces positive and measurable results. Read More »
How PR Agencies Can Win More RFP Bids
Image by mohamed Hassan from Pixabay
Requests for proposal offer PR agencies a potentially rewarding source of new business - but only if agencies put in the effort to understand the organization's underlying needs and then offer creative, not commonplace, solutions. Read More »
How Virtual Meetings Produced a PR & Marketing Windfall for a Small Nonprofit
Image source: Sweet Farm
Here's a creative PR solution to the Covid-19 lockdown. An animal sanctuary won widespread media coverage, gained revenue and promoted its mission by arranging video conferences with its animals. Read More »
Debunking the Myth of Feature Discovery in Voice Interfaces and How to Create Effective Alexa Skills for Marketing and PR
Image by hamburgfinn from Pixabay
The feature discovery problem of voice interfaces is a myth. Brands can build successful Alexa skills and other voice interfaces by better understanding voice interface concepts and by conducting thorough research before designing, developing and marketing a new skill. Read More »
Last Weeks Articles
Press Releases and Media Interviews on Covid-19 Vaccine Development Undermine Trust in Medical Science
Image by Gerd Altmann from Pixabay
Using PR tactics to tout progress in vaccine development (and, coincidentally,hype stock prices) without releasing complete research data creates a false sense of optimism and undermines trust in medicine. Such medical research publication by press release may ultimately damage reputations of pharma companies and research institutions. Read More »
Why PR Crisis Managers Should Learn to Love Lawyers
Image by Gerd Altmann from Pixabaybay
Although PR crisis management teams may disdain lawyers, it's crucial for PR and legal professionals to work together to protect clients from both legal and reputational risks. Read More »

Text Marketing: An Untapped & Potentially Profitable Strategy

3 Key Lessons from the Rolls-Royce CEO's Wrecked Media Interview

When Is Personal Too Personal on LinkedIn?

Recommended Reading
Harvard Business Review
Fast Company
Harvard Business Review
Kiplinger
PRovoke
Ragan
From the Archives
Conferences and Webinars
Conference: 2020 IABC Virtual World Conference, June 14 to 17.
Webinar: Communications for an Army of One, July 14, 1:30 to 3 p.m. Eastern time. Presented by PR News. $49 per site
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Manager, Public Relations and Digital Communications - Freddie Mac, McLean, VA
VP - Head of Strategic Communications - Verisign, Reston, VA
Senior Manager Internal Communications - University of Maryland, Baltimore, MD
Chief External Affairs Officer (CEAO) - Planned Parenthood of Greater New York, New York, NY
Communications Manager - Office of the State Treasurer, Hartford, CT
Director Communication - Thermo Fisher Scientific, Waltham, MA
Content Director - Texas Southern University, Houston, TX
Marketing Positions
Senior Director, Media & Digital Marketing - Northwestern Mutual, Milwaukee, WI
Marketing Coordinator - Perdue, Salisbury, MD
Director of Marketing - Baltimore City Community College, Baltimore, MD
Digital Content Strategy Lead - KPMG, Montvale, NJ
Digital Marketing Specialist - Harvard Pilgrim HealthCare, Wellesley, MA
Director of Marketing & Communications - The Biltmore, Coral Gables, FL
Director, Marketing - Texas Hospital Association, Austin, TX
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Quote of the Week
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"Let us not use bombs and guns to overcome the world. Let us use love and compassion."
Mother Teresa
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Download your Free Guidebook now!
Gizmo of the Week
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Brightful Meeting Games

Fun games to kick off remote meetings. Works with any video conference tool
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Factoids of the Week
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PR and advertising agencies win 63% of their RFP bids on average, the highest percentage of any industry. (Loopio)Tweet this!
61% of marketers believe their marketing strategy is effective. (HubSpot)Tweet this!
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Ted Talks of the Week
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We Need to Address the Real Roots of Racial Violence
Megan Ming Francis
Assistant Professor
University of Washington
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