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7 Steps to Unlock the Marketing & PR Power of User-Generated Content

June 2017, Issue #3

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June 2017 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
7 Steps to Unlock the Marketing & PR Power of User-Generated Content
Image source: HubSpot
Experts tout user-generated content as one of the most effective marketing strategies. Success is far from guaranteed. Experts recommend specific steps to find or solicit user-generated content. Read More »

How to Measure Podcast Results for Marketing & PR
Leading podcasters and measurement gurus agree analytics are essential, but offer different perspectives about the best strategies and metrics for measuring podcasts. Podcast measurement strategies also vary depending on the brand's marketing and PR objectives. Read More »
How to Grow Sales through Social Media Listening
Social media listening can provide sales leads that transform social media commenters and complainers into customers. The strategy requires a robust monitoring tool, carefully selected keyword phrases, and the appropriate follow-up from the sales team. Read More »
Survey Reveals Large Gap in PR Leadership Ratings
Top executives in public relations rate their performance much more highly than their staff, a new survey reveals. Interestingly, women in PR rate leaders much lower than men, tend to feel less trust in their organization and its culture, and have less job satisfaction. Read More »
Will Slack Revolutionize Internal Corporate Communications?
Slack enthusiasts say the instant messaging app will eliminate email and revolutionize business communications, including communications for internal corporate communications and PR teams. To surmount that high bar, employees must follow proper etiquette to ensure successful collaboration and gain the full benefits of Slack. Read More »
Instagram Marketing: How to Gain Followers, Engagement and Customers
Following proven social media marketing techniques on Instagram can help marketers obtain more followers and interactions — and ultimately get more website traffic, customers and sales. Read More »
Most Viewed from Previous Issues
Learning Snapchat Metrics: Winning in the Wild West of Measurement
Image source: Ben Phillips via Flickr
Although Snapchat's lack of formal, within app analytics poses a challenge to brands, marketers can still employ social media measurement techniques to learn how their snaps resonate with their customers. Measurement on Snapchat may require more effort than on other platforms, but is well worth the invested time if marketers learn how to improve their Snapchat campaigns. Read More »
How to Combine SEO & Influencer Marketing for Outsized Results
Although influencer marketing has become a well-established PR and marketing strategy, many brands don't pursue its potentially substantial SEO benefits. The right influencers can help improve a brand's domain authority and search results, leading to more website traffic and conversions. Read More »
Other Articles to Help You
Google Scholar Blog
Conferences and Webinars
Webinar: How to Use Webinars to Increase Customer Engagement, June 21 at 1 p.m. Eastern time. Presented by MarketingProfs. Free.
Webinar: Rules of Engagement for Influencer Marketing, July 12 at 1 p.m. Eastern, Sponsored by WOMMA.
Conference: PR Now & Next Conference, July 20-21 in Chicago. Presented by PRSA and Ragan Communications. Standard Price: $1,395.
Webinar: 5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground, Sponsored by the PRSA. Free for members.
Webinar: The Magic of RPIE (Research, Planning, Implementation & Evaluation), Aug. 1 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Most Viewed from Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Internship: PR Writer / Social Media Marketing -, Stratford, CT
Conservation Association - National Parks Washington, DC, Communications Manager
Media Relations Representative - Federal Reserve Bank of Philadelphia, Philadelphia, PA
Public Relations Manager - Santa Monica Travel & Tourism, Santa Monica, CA
Manager, Media Relations - Leading Age, Washington, DC
Public Affairs Specialist - Siren PR Royal Oak, MI
Marketing Positions
Marketing Director - Massachusetts Clean Energy Center, Boston, MA
Digital Media Specialist - Citizens and Farmers Bank, Toano, VA
Digital Marketing Analyst - Bridgestone Nashville, TN
Marketing & Data Analyst - WGBH Educational Foundation, Boston, MA
Marketing Communications Specialist - Children's Literacy Initiative, Philadelphia, PA
Marketing Communications Manager - Private Jet Services, Seabrook, NH
Social Media & SEO Content Manager - International Cruise and Excursions, Inc., Scottsdale, AZ
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Quote of the Week
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"Inside of a ring or out, ain't nothing wrong with going down. It's staying down that's wrong."
Muhammad Ali
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Quote of the Week
Factoids of the Week
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39% of small businesses use social media to increase exposure, only 6% use it to generate sales. (Quick Sprout)Tweet this!
24% of PR professionals are dissatisfied or very dissatisfied with their jobs. (Plank Center for Leadership)Tweet this!
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Ted Talks of the Week
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Why Videos Go Viral
Kevin Allocca
YouTube Trends Manager
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Gizmo of the Week
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Send/receive on any major message service with one click. Read More »
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