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New Service Searches Fake News Websites for False Information about Companies, Brands & Celebrities

June 2018, Issue #3

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June 2018 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
New Service Searches Fake News Websites for False Information about Companies, Brands & Celebrities
Businesses, nonprofits and celebrities have been under growing attack from websites that publish fake news. Organizations and well-known individuals can now defend themselves from those attacks with the help of a new media monitoring service. Read More »

How the Net Neutrality Repeal Impacts Online Marketing & Digital PR
Pundits say repeal of net neutrality will upend internet marketing and digital PR. Many predict an unlevel playing field and severe disadvantages for small businesses and small PR and marketing agencies. Read More »
How Controversial Content Can Boost PR & Marketing
Controversial stances can gain attention of customers and quickly improve engagement and brand awareness. But they can easily fall flat or even damage PR and marketing efforts. Read More »
Employee Advocates: Overlooked but Potent Social Media Influencers
Employee advocates can greatly increase social media reach for companies and brands, spreading the official PR and marketing messages. These are ways to encourage employees to share the company's content and become brand advocates. Read More »
How Much Should Brands Pay Freelance Content Marketing Writers?
PR and marketing managers frequently hire freelance writers. Understanding standard payment models, prevailing rates and what factors influence freelance rates can help brands find the best talent for their particular needs. Read More »
Instagram Reveals its Algorithm Secrets - How Marketers Can Benefit
Image source: Wikimedia Commons
Instagram revealed how its algorithm grades posts and dispelled common myths about its ranking system. Armed with those insights, marketers may be able to focus on activities that increase engagement and attract followers. Read More »
Most Viewed from Previous Issues
How PR Can Help HR Manage Employment Branding
Although HR departments usually oversee employment branding, many communications experts now argue that companies can produce better results when HR collaborates closely with corporate communications and PR. Read More »
How PR and Marketing Can Reach Rural America
Delivering PR and marketing messages to rural and small town residents can be challenging. PR and marketing staff who reside in large coastal cities need to better understand the problems and viewpoints of folks in America's rural communities. Read More »
Other Articles to Help You
Fast Company
Ad Age
DM News
Open Forum
Life Hacker
From the Archives
Conferences and Webinars
Webinar: Marketing Data Management — What B2Bs Need to Know, June 21 at 1 p.m. Eastern time. Presented by eMarketer. Free.
Webinar: 10 Golden Crisis Rules for the Digital Age, June 21 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Trends Shaping the Future of Retail Customer Communications, June27 at 1 p.m. Eastern time. Sponsored by Narvar. Free.
Webinar: Social Media: What is Working Right Now, July 12 at 3 p.n. Sponsored by the PRSA. Free for members.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Manager - Dairy Farmers of America, Kansas City, KS
Communications Coordinator - Southern California Golf Association, Studio City, CA
Director, Public Relations - Checkers & Rally's, Tampa, FL
Media Relations & Communications Project Manager - Cohen Veterans Network, Stamford, CT
Community and Media Relations Specialist - Michael and Son, Alexandria, VA
Public Relations Manager - Cole Media Inc., Newark, NJ
Marketing Positions
Marketing Communications Manager - The University of Pittsburgh, Pittsburgh, PA
Digital Director, Communications & Marketing - America's Promise Alliance, Washington, DC
Director of Integrated Marketing Communications and Market Research - University of Massachusetts, Boston, MA
Director of Marketing - Coen, Canonsburg, PA
Senior Manager of Social Media - University of South Florida Health, Tampa, FL
fake news monitoring service
media monitoring free trial - sign up now!
Gizmo of the Week
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Turns your screenshot or design into a beautiful image you can share anywhere. Read More »
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download your free guidebook now!
Factoids of the Week
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About 60% of freelance marketing writers vary their rates depending on the client. (ClearVoice)Tweet this!
71% of marketers now use employees as influencers or advocates or want to in the future. (SproutSocial)Tweet this!
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Quote of the Week
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"If I was down to the last dollar of my marketing budget, I'd spend it on PR."
Bill Gates
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Quote of the Week
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