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15 Ways Start-Ups Conquer PR & Media Relations

June 2019, Issue #3

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June 2019 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
15 Ways Start-Ups Conquer PR & Media Relations
Creating a groundbreaking product is not enough. A start-up's survival requires a comprehensive public relations campaign that starts well before the product's launch. Read More »

Media Relations: Should PR Fear the Rise of Robo-Reporters?
As software programs churn out more news articles, media relations may become even more challenging. PR pros may need to transition from calling reporters to submitting databases to robo-reporter algorithms and place a greater emphasis on owned, paid and shared media. Read More »
6 Marketing Takeaways from Mary Meekers 2019 Internet Trends Report
In its 333 slides, the 2019 Internet Trends Report offers juicy data and graphs for digital marketers. While data-loving marketers may wish to view the full document, we've distilled the report into key takeaways. Read More »
Pitfalls of Employee Advocacy Incentives - and Better Alternatives
Giving employees rewards for sharing company marketing and PR messages on social media may defeat the purpose of employee advocacy. Instead of doling out cash, free products or other perks, brands can motivate employees in other ways. Read More »
Surprise: Middle-Aged Americans Drive Social Media Use
While young people are the demographic most associated with social media, middle-aged and older Americans now dominate many networks, new research shows. Smart PR and marketing pros will weigh such demographic trends in making campaign decisions. Read More »
A New Option for Influencer Marketing on Instagram
Instagram's new branded content ads will significantly expand influencer marketing. Although the new ad format offers strong targeting and measurement capabilities, some predict it will overwhelm the app with unwanted, inauthentic sponsored content. Read More »
Last Weeks Articles
The PR Agency Dilemma: How to Delight Clients over the Long Term
PR agencies may enjoy a honeymoon with clients after they win their business, but the relationship often deteriorates over time. Proven strategies can help PR agencies keep clients happy over the long term. Read More »
The Realities of Becoming a Solo PR Pro - and How to Succeed
Drawn by the desire for greater control over their lives, many PR pros consider leaving their full-time positions to become solo PR consultants. Their expectations may not meet reality. Independent PR consultants urge them to ponder a transition carefully — with a clear-eyed assessment of the realities of freelancing in the gig economy. Read More »

Pinterest: A Powerful New Channel for Influencer Marketing

The Future Press Release: Amazon's Secret Tool for Innovation

How Marketers Can Adapt to Changes in B2B Content Consumption

LinkedIn Enhances its Video Measurement

Recommended Reading
The Atlantic
Media First
Vox
Nieman Lab
The New York Times
Wired
Knowledge@Wharton
The New York Times
From the Archives
Conferences and Webinars
Webinar: Data Storytelling: Engage Decision Makers with Data, on demand. Presented by Gartner. Free.
Conference: Corporate Communications Conference, June 27 to 29 at New York Marriott Downtown. Sponsored by the PRSA. Regular rate $995 for members.
Conference: Bridge to Integrated Marketing & Fundraising Conference, July 10 to 12 at the Gaylord National Hotel & Convention Center, National Harbor, MD. Presented by the Association of Fundraising Professionals, Washington, DC Metro Area Chapter and the Direct Marketing Association of Washington. Regular rate $1,1255 for members.
Conference: PR News Google Boot Camp for Communicators, July 17 in New York, NY. Onsite rate: $1,295.
Conference: ANA Digital & Social Media Conference, July 24 to 26 in San Diego, CA. Presented by the Association of National Advertisers.
Conference: Internal Communications & Employee Engagement Summit at Facebook, July 30 to Aug. 1 at Menlo Park, CA. Presented by Ragan and the PRSA. Standard price $1,645.
Conference: Content Marketing World, Sept. 3 to 6 at the Huntington Convention Center of Cleveland, OH. Presented by the Content Marketing Institute. All-access regular rate: $2,399.
Conference: ANA Data & Measurement Conference, Sept. 9 to 11 at the Ritz-Carlton, Naples, FL. Sponsored by Google.
Conference: Women in Communication Leadership Forum, Sept. 19-20 in Los Angeles. Presented by the USC Annenberg Center for Public Relations Annenberg School for Communication. $999-$1,200.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Sr. Director, Global Public Relations - Subway, Milford, CT
Director, Corporate Communications - GoDaddy, Los Angeles, CA
News Officer - University of Pennsylvania, Philadelphia, PA
Digital Communications Specialist - The University of Delaware, Newark, DE
Media Relations Manager - Arbor Day Foundation, Lincoln, NB
Senior Media Relations Officer - Los Angles Medical Center, Los Angeles, CA
Digital Content Manager - Tennessee Performing Arts Center (TPAC), Nashville, TN
Marketing Positions
Marketing and Communications Manager - National Health Foundation, Los Angeles, CA
Product Marketing Manager - Surescripts, Arlington, VA
Digital Marketing Manager - United Way of San Diego County, San Diego, CA
Marketing Manager - Common Ground Healthcare Corporation, Brookfield, Wi
Marketing Analyst - La Capitol Federal Credit Union, Baton Rouge, LA
Social Media Marketing Specialist - Telestream, Westwood, MA
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Quote of the Week
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"Give up the thought that you have control. You don't. The best you can do is adapt, anticipate, be flexible, sense the environment and respond."
Frances Arnold
     2018 Nobel Laureate, Chemistry
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Quote of the Week
Gizmo of the Week
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Krisp Windows

The noise cancelling app mutes background noise in real time phone calls. Read More »
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Factoids of the Week
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Ecommerce now accounts for 15% of total retail spending in the US. (2019 Internet Trends Report)Tweet this!
53% of Americans over 55 years old use Facebook, up from 49% in 2018. (Edison Research)Tweet this!
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