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How PR Pros Benefit from Performing Pro Bono Work

June 2020, Issue #3

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June 2020 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How PR Pros Benefit from Performing Pro Bono Work
Image by mohamed Hassan from Pixabay
PR agencies, PR solo entrepreneurs and staff of PR departments can gain many benefits from offering their services to nonprofits without charge. Even though those accounts provide no income, they offer many additional benefits if the PR pros put in the effort needed for an effective campaign. Read More »

13 Noteworthy PR Lessons from Covid-19 Press Conferences
Image source: Gov. Andrew Cuomo via Flickr
The Covid-19 press conferences held by President Trump and Gov. Cuomo provided many lessons on how to conduct and not conduct press conferences. Read More »
Facebook News Tab May Increase News Consumption & PR Impact
Facebook's latest project with publishers may offer a much-needed avenue for news consumption and boost reach of earned media PR placements. Facebook may become an even more popular channel for news consumption. It's a channel that PR pros cannot ignore. Read More »
Covid-19 Reopening: Wary Employees Want Strong Health Protections & Clear Communications
Image source: Pikist
Employees feel uneasy about returning to work, a new survey shows. Employees want employers to place a high priority on worker safety and forthright internal communications. Read More »
How Business Can Combat Racism - How PR Professionals Can Lead
Image by mohamed Hassan from Pixabay
While companies have issued statements pronouncing their opposition to racism, the business community must now take meaningful action to effect change. PR agencies and corporate PR departments must help their business clients find appropriate and substantive actions to assure equality, justice and hope for all. Read More »
The Crucial Role of Employee Communications in Successful Reboarding after Covid-19 Shutdowns
Image credit: Cynthia Griggs, US Air Force
Organizations will need to retrain workers about new safety practices as they return to work. Proper employee communications will be essential to protect the organization's reputation and the health of employees. Read More »
Last Weeks Articles
Covid-19 Safety Perception: The Essential New PR Metric
Image by Colin Behrens from Pixabay
How safe customers feel when visiting a business will determine if its reopening is successful. Media monitoring and measurement, together with customer and employee surveys, can provide the needed insights on safety perception. Read More »
8 Recommendations: How to Communicate Complex Concepts and Data
Presenting complex concepts and information may be one of the most challenging communications jobs. These tips can help speakers and writers present difficult ideas and information in ways that make it easier for audiences to understand. Read More »

How to Select the Right PR Agency for Your Needs

How PR Agencies Can Win More RFP Bids

How Virtual Meetings Produced a PR & Marketing Windfall for a Small Nonprofit

Debunking the Myth of Feature Discovery in Voice Interfaces and How to Create Effective Alexa Skills for Marketing and PR

Recommended Reading
The New York Times
Social Media Examiner
Harvard Business Review
Entrepreneur
Fast Company
The Muse
From the Archives
Conferences and Webinars
Webinar: Communications for an Army of One, July 14, 1:30 to 3 p.m. Eastern time. Presented by PR News. $49 per site
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Manager - Gallo, Napa, CA
Senior Manager, Product Communications - TikTok, Los Angeles, CA
Senior Manager, Executive Communications - Intuit, Mountain View, CA
VP, Communications & PR - Shutterfly, Redwood City, CA
Director Communications - United Health Group, Eden Prairie, MN
Assistant Director, Marketing & Strategic Communications - UF, Gainesville, FL
Directory, University Communications - Southeast Missouri State University, Cape Girardeau, MO
Marketing Positions
Sr. Director, Marketing and Membership - Magellan Health, Cambridge, MA
Head of Global Business Marketing - Pinterest, San Francisco, CA
Associate Director, Marketing - Iqvia, Plymouth Meeting, PA
Marketing Communications Specialist - Penn State, University Park, PA
Senior Vice President, Chief Marketing Officer - Kaiser Permanente, Oakland, CA
Social Media Manager - Charles Schwab, Austin, TX
Digital Marketing Manager - University of Miami, Coral Gables, FL
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Ted Talks of the Week
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The Paradox of Choice
Barry Schwartz
Psychologist
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Download your Free Guidebook now!
Quote of the Week
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"Many of life's failures are people who did not realize how close they were to success when they gave up."
Thomas A. Edison
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Gizmo of the Week
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LastPass

Secures every password-protected entry point to your business
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Factoids of the Week
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81% of employees believe they should be allowed to work from home during the pandemic until they feel comfortable to return. (Institute For Public Relations)Tweet this!
Only 10% of communications executives and senior leaders have done extensive planning for the return of employees following Covid-19 lockdowns. (PepperComm)Tweet this!
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