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Should Companies Take Stands on Political Issues?

June 2018, Issue #4

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June 2018 Issue 4 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
Should Companies Take Stands on Political Issues?
Some say taking a stand on controversial issues can increase customer loyalty and boost brand value; others warn companies have little to gain and much to lose. All urge brands to carefully examine their values and deliberate their strategy cautiously. Read More »

Media Paywalls Pose Problems for PR
The proliferation of subscription paywalls makes measuring and circulating media placements more difficult. Here are tips on overcoming PR challenges created by paywalls and methods for obtaining copies of articles behind paywalls. Read More »
Consumers Want Brands to Address Fake News, Hate Speech & Privacy Issues
Trust in social media has collapsed, new research reveals. Consumers expect brands to restore trust by leading efforts to combat fake news, restrict hate speech and improve privacy policies. Read More »
News Sharing Shifts from Social Media to Messaging Apps - Can Publishers & Brands Adapt?
Use of messaging apps to share news is increasing as news sharing on social media diminishes. While the trend presents challenges to publishers and brands, those able adapt their communications strategy to messaging apps will gain a competitive and PR advantage. Read More »
Influencer Marketing Needs More Transparency & Measurement, Less Fraud, Unilever Says
Unilever's call for greater transparency, better measurement and an end to fraudulent practices in influencer marketing may galvanize other companies to clean-up. Influencers' deep connections with audiences enable companies to reach consumers, but dishonest tactics may undermine the entire marketing approach. Read More »
Media Relations Evolving to Adapt to Changing Media Landscape
Despite substantial changes in the media landscape, media relations remain alive and well. PR pros who take advantage of the new avenues for media pitching will likely thrive. Read More »
Most Viewed from Previous Issues
New Service Searches Fake News Websites for False Information about Companies, Brands & Celebrities
Businesses, nonprofits and celebrities have been under growing attack from websites that publish fake news. Organizations and well-known individuals can now defend themselves from those attacks with the help of a new media monitoring service. Read More »
How the Net Neutrality Repeal Impacts Online Marketing & Digital PR
Pundits say repeal of net neutrality will upend internet marketing and digital PR. Many predict an unlevel playing field and severe disadvantages for small businesses and small PR and marketing agencies. Read More »
Other Articles to Help You
Jeff Bullas
The Hartford
The Atlantic
The New York Times
McKinsey & Company
From the Archives
Conferences and Webinars
Webinar: Trends Shaping the Future of Retail Customer Communications, June 27 at 1 p.m. Eastern time. Sponsored by Narvar. Free.
Webinar: Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital Video, July 10 at 10 a.m. Pacific time. Sponsored by the CMO Council. Free.
Webinar: Social Media: What is Working Right Now, July 12 at 3 p.n. Sponsored by the PRSA. Free for members.
Conference: The Writing for PR and Corporate Communications Conference, Aug. 1 to 2 in Boston. Standard price $1,095. Sponsored by Ragan.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: Digital & Content Marketing Summit - San Francisco, Sept. 13 to 14 in San Francisco. Early bird all-access pass: $1,495. Hosted by Innovation Enterprise.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
District Communications Officer - Georgia Department of Transportation, Thomaston, GA
Media Relations Manager - James Madison University, Harrisonburg, VA
Communications Officer - The Kresge Foundation, Troy, MI
Public Information Officer - Town of Oro Valley, Oro, AZ
Public Relations & Communications Manager - Rescue Agency, Washington, DC
Public Relations Account Executive - Kirvin Doak Communications, Las Vegas, NV
Marketing Positions
Marketing Manager - Institute for Supply Management, Tempe, AZ
Content Marketing Specialist - Workforce Opportunity Services, New York, NY
Social Media Manager - Common Sense Media Inc., San Francisco, CA
Social Media Content Manager - Vivint Solar, Lehi, UT
Marketing & Communications Director - Canton Museum of Art, Canton, OH
Marketing Analyst - BCFoods Inc., Santa Rosa, CA
fake news monitoring service
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Quote of the Week
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"Don't ever confuse what is legal with what is moral…In life, you're either principled or you're not."
Oprah Winfrey
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Quote of the Week
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Factoids of the Week
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About 70% of consumers want brands to curb the spread of fake news. (Edelman)Tweet this!
Use of Facebook for sharing news fell 9 percentage points from last year in the US. (Reuters Institute)Tweet this!
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