glean.info
Customer Service
1-800-461-7353
Home Products Features Partners Newsletter Blog Site Map About Us Contact

Media Measurement News Library

How to Build Customized Media Databases that Propel Stellar PR Placements

June 2020, Issue #4

spacer spacer spacer spacer spacer spacer spacer spacer spacer
Share
Follow this link if this email is not displaying correctly.
June 2020 Issue 4
Glean.info Media Measurement Newsletter
0091fd ffffff
Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
ffffff 0091fd
0091fd ffffff ffffff 0091fd
0091fd ffffff
Featured Post
How to Build Customized Media Databases that Propel Stellar PR Placements
Image by Pexels from Pixabay
Building a media database can be done quite easily with a spreadsheet and some earnest research. Identifying reporters, bloggers and influencers who cover your niche produces better results than trying to build a huge list. Read More »

New Logo Designs Seek to Establish Trust and Connection
Image source: 2020 Logo Trend Report
Logos have become an even more important design element for building trust with consumers and other key stakeholders. PR and marketing professionals must acquaint themselves with the many different logo styles and work with designers to craft a logo that fully represents the brand's identity. Read More »
Best Webinar Practices for 2020
Image by Gerd Altmann from Pixabay
Webinars have become even more popular in recent months due to work-at-home orders. Some webinar practices have shifted, but meeting the needs of your particular audience remains the best strategy to produce successful results. Read More »
The Challenge of B2B Marketing Measurement & How to Master It
Image by Mike Foster from Pixabay
The long, complicated B2B sales cycle presents difficult challenges in measuring marketing ROI. Tracking a range of metrics through the sales cycle, educating business leaders about KPIs, and closely working with sales produces more meaningful measurement insights. Read More »
7 Effective Video Types to Energize Your Marketing Campaigns
While adoption of video marketing has skyrocketed recently, too many marketing videos flop. Success in video marketing depends on choosing and creating the right video approach for your business goal and the customer's stage in the buyer's journey. Read More »
Using LinkedIn for Employment Branding - How to Do It Right
Image by Mohamed Hassan from Pixabay
LinkedIn is an ideal platform for employer branding and talent acquisition. When the recruiting staff combine their efforts with PR and marketing, the organization can quickly reap outsized benefits. Read More »
Last Weeks Articles
How PR Pros Benefit from Performing Pro Bono Work
Image by mohamed Hassan from Pixabay
PR agencies, PR solo entrepreneurs and staff of PR departments can gain many benefits from offering their services to nonprofits without charge. Even though those accounts provide no income, they offer many additional benefits if the PR pros put in the effort needed for an effective campaign. Read More »
13 Noteworthy PR Lessons from Covid-19 Press Conferences
Image source: Gov. Andrew Cuomo via Flickr
The Covid-19 press conferences held by President Trump and Gov. Cuomo provided many lessons on how to conduct and not conduct press conferences. Read More »

Facebook News Tab May Increase News Consumption & PR Impact

Covid-19 Reopening: Wary Employees Want Strong Health Protections & Clear Communications

How Business Can Combat Racism - How PR Professionals Can Lead

The Crucial Role of Employee Communications in Successful Reboarding after Covid-19 Shutdowns

Recommended Reading
Business 2 Community
World Economic Forum
ANA
Hootsuite
The Muse
Infosecurity
The Wall Street Journal
The New York Times
From the Archives
Conferences and Webinars
Webinar: Communications for an Army of One, July 14, 1:30 to 3 p.m. Eastern time. Presented by PR News. $49 per site
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Manager, Public Relations - Cardinal Health, New York, NY
Associate Vice President, Public Relations - AbbVie, Irvine, CA
Communications & Media Manager - Islamic Relief, Alexandria, VA
Communications Manager - Honda, Torrance, CA
Vice President, Communications, Communications and Culture - Planned Parenthood, Washington, DC
Corporate Communications Manager - PepsiCo, Purchase, NY
Manager, Corporate Communications - SJ Johnson, Racine, WI
Marketing Positions
Head of Data & Analytics - National Basketball Association, New York, NY
Senior Director, Market Research & Market Analytics - Quest Diagnostics, Secaucus, NJ
Director, Marketing Analytics and Insights - Ivy Exec, New York, NY
Senior Marketing Data Analyst - Telemundo Enterprises, Miami, FL
Digital Marketing Analytics Manager - Publix, Lakeland, FL
Director, Consumer Product & Engagement Analytics - Realtor.com, Austin, TX
Advanced Analytics Manager I - Walmart, San Bruno, CA
Manager Commercial Strategy and Analytics - Edwards Lifesciences Critical Care, Irvine, CA
spacer
media monitoring free trial - sign up now!
Factoids of the Week
rule spacer
spacer
77% of marketers measure ROI during the first month of their campaign, but only 4% measure ROI over six months or longer. (LinkedIn)Tweet this!
56% of webinar attendees register for the webinar at least eight days before the event. 28% register at least 15 days in advance. (ON24)Tweet this!
spacer rule
rule
Download your Free Guidebook now!
Quote of the Week
rule spacer
"The true delight is in the finding out rather than in the knowing."
Isaac Asimov
spacer rule
footer
Gizmo of the Week
rule spacer

LastPass

Secures every password-protected entry point to your business
spacer rule
footer
spacer 0091fd
0091fd spacer
Glean.info by CyberAlert

Questions, suggestions, or comments about this newsletter? Email us here.

Unsubscribe - Unsubscribe Preferences

© Copyright 2020, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: info@glean.info
spacer 0091fd
footer
< Last
Next >