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How to Create & Promote PR Surveys that Earn Widespread Media Coverage

June 2020, Issue #5

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June 2020 Issue 5
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How to Create & Promote PR Surveys that Earn Widespread Media Coverage
Image source: Tungilik via Wikimedia Commons
The results of a well-conceived PR and marketing survey can produce significant media placements. Creating successful surveys requires care in choosing an attention-grabbing topic, creating valid questions and answer choices, using standardized survey techniques, organizing results into a compelling presentation, following through on media relations, and measuring impact of media placements to assess success. Read More »

3 Productive Alternatives to Press Releases
Image by Gerd Altmann from Pixabay
While press releases may be appropriate in some circumstances, critics say other approaches are more likely to produce more media mentions and increased website traffic. Read More »
Do Longer Blog Posts Rank Better in Search Results?
Image by Werner Moser from Pixabay
The ideal blog post length remains a point of contention in content marketing and SEO circles. Although research studies show that long articles often rank at the top of search engine results, many experts recommend against writing long posts just because longer articles place better. In fact, content focus and quality, not length, differentiate page one search results. Read More »
How Predictive SEO Can Supercharge PR & Content Marketing
Image by Diego Velázquez from Pixabay
With predictive SEO, content creators can win top search results and swell website traffic. With minimal research and thought, PR pros can predict popular topics and devise media pitches that are more likely to grab journalists' interest and win media placements. Read More »
How to Promote Your Brand with LinkedIn Live Streaming
Live online video streaming of events and webinars is hot and marketers can get superb results on LinkedIn. To get the best results, it's important to stay up-to-date with the platform's constantly evolving live streaming features. Read More »
New Research: Continuing Communications & Measurement Boost Brand Survival and Success in Stressed Times
Image by Gerd Altmann from Pixabay
People want to hear from businesses. If they don't, they may fear the worst and think they're going out of business due to Covid-19-induced financial problems, new research shows. Read More »
Last Weeks Articles
How to Build Customized Media Databases that Propel Stellar PR Placements
Image by Pexels from Pixabay
Building a media database can be done quite easily with a spreadsheet and some earnest research. Identifying reporters, bloggers and influencers who cover your niche produces better results than trying to build a huge list. Read More »
New Logo Designs Seek to Establish Trust and Connection
Image source: 2020 Logo Trend Report
Logos have become an even more important design element for building trust with consumers and other key stakeholders. PR and marketing professionals must acquaint themselves with the many different logo styles and work with designers to craft a logo that fully represents the brand's identity. Read More »

Best Webinar Practices for 2020

The Challenge of B2B Marketing Measurement & How to Master It

7 Effective Video Types to Energize Your Marketing Campaigns

Using LinkedIn for Employment Branding - How to Do It Right

Recommended Reading
Poynter
Kiplinger
Harvard Business Journal
Tweak Library
Tweak Library
Fast Company
McKinsey & Company
From the Archives
Conferences and Webinars
Webinar: Communications for an Army of One, July 14, 1:30 to 3 p.m. Eastern time. Presented by PR News. $49 per site
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications & Public Relations - Fandango, Beverly Hills, CA
Senior PR Manager - Apple, Cupertino, CA
Sr. Director, Employee Communications & Content - SalesForce, San Francisco, CA
Communications Director - National Wildlife Federation, Washington, DC
Communications Manager - The Aspen Institute, Washington, DC
Public Relations Manager - American Express, New York, NY
Marketing Positions
Director, ESG Marketing & Communications - S&P Global, New York, NY
Director of Marketing and Social Media - The Barnes Foundation, Philadelphia, PA
Marketing Manager - Terex, Redmond, WA
Director, Digital Communications - Dole Packed Foods, Westlake Village, CA
Manager of Marketing Communications - UT Southwestern Medical Center, Dallas, TX
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Gizmo of the Week
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Andrew Yang's
Data Dividend Project

Your data is your property. Take back control of your data and profit from it.
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Download your Free Guidebook now!
Factoids of the Week
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Live streaming on LinkedIn increased 158% since February. (LinkedIn)Tweet this!
33% of US consumers fear businesses have fallen into financial trouble if they don't see news or other content from them. (Media Frenzy Global)Tweet this!
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Ted Talks of the Week
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How Businesses Can Plan for the Road to Recovery
Rich Lesser
CEO, Boston Consulting Group
[18:20]
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Quote of the Week
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"If you want the rainbow you've got to put up with the rain."
Dolly Parton
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