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How McDonald's Uses Social Media Listening

July 2018, Issue #1

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July 2018 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
Featured Post
How McDonalds Uses Social Media Listening
Image source: CrazyLegsKC
via Wikipedia
Social media users mention McDonald's more than any other non-technology company. The abundant social media commentary enables the fast-food chain to uncover a wealth of data and insights. While few organizations see as many mentions, they can gain similar benefits from social media monitoring. Read More »

Impressions: The Lethal PR Measurement Trap
Impressions remain one of the most common yet controversial PR metrics. Measurement experts urge PR pros to seek alternative metrics and avoid multipliers, which often lead to outrageously exaggerated and unrealistic numbers. Read More »
New Facebook Feature Offers a Potent Influencer Marketing Tool
Image source: Anthony Quintano via Flickr
With Facebook's new tool, PR and marketing professionals will be able to identify influencers who reach highly targeted audiences. The tool will help brands and content creators develop mutually beneficial relationships. Read More »
Tesla & IHOP Top Best PR Stunts of 2018 - So Far
Image source: SpaceX via Wikipedia
The first half of 2018 saw two outstanding PR stunts that attracted enormous media attention: the SpaceX launch of a Tesla Roadster into outer space and IHOP's purported name change. Brands can view the stunts as examples of what PR can achieve. Read More »
Luxury Brands Adjust PR & Marketing Strategies to Reach Millennials
Image source: YouTube
Luxury brands are going through a transition as millennials become a larger share of their customers. They are trying to win millennials' interest now in order to sustain sales in the future. Read More »
Instagram Long-Form Video Opens New Influencer, Marketing and PR Opportunities
Image source: Instagram
Instagram hopes to take on YouTube with IGTV, its new app for long-form videos. Leading video creators may soon head to Instagram's long-form video hub — and take marketers with them. Read More »
Most Viewed from Previous Issues
Should Companies Take Stands on Political Issues?
Some say taking a stand on controversial issues can increase customer loyalty and boost brand value; others warn companies have little to gain and much to lose. All urge brands to carefully examine their values and deliberate their strategy cautiously. Read More »
Media Paywalls Pose Problems for PR
The proliferation of subscription paywalls makes measuring and circulating media placements more difficult. Here are tips on overcoming PR challenges created by paywalls and methods for obtaining copies of articles behind paywalls. Read More »
Other Articles to Help You
Bloomberg
The New York Times
The New York Times
Social Media Informer
Time
Quartz
Social Media Examiner
From the Archives
Conferences and Webinars
Webinar: Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital Video, July 10 at 10 a.m. Pacific time. Sponsored by the CMO Council. Free.
Webinar: Social Media: What is Working Right Now, July 12 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Social Media & Digital Communications Conference at Amazon, July 24 to 25 at Amazon's headquarters in Seattle, WA. Presented by Ragan. Standard price: $1,995.
Conference: The Writing for PR and Corporate Communications Conference, Aug. 1 to 2 in Boston. Standard price $1,095. Sponsored by Ragan.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: Digital & Content Marketing Summit - San Francisco, Sept. 13 to 14 in San Francisco. Early bird all-access pass: $1,495. Hosted by Innovation Enterprise.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director of Strategic Marketing and Communications - Ohio State, Columbus, OH
Corporate Communications Manager - Caesars Entertainment, Las Vegas, NV
Senior Manager, Brand Communications and PR - Make-A-Wish America, Phoenix, AZ
Commentary Editor - Southern Methodist University, Dallas, TX
Communications Associate - Center for Popular Democracy, Brooklyn, NY
Public Relations Manager - University of La Verne, La Verne, Ca
Marketing Positions
Senior Marketing Communications Specialist - Baylor University, Waco, TX
Senior Communications Specialist - Mayo Clinic, Mankato, MN
Social Media Manager - Environmental Working Group, Washington, DC
Content Marketing Manager - Adler University, Chicago, IL
Social Media Marketing Manager - Current Media, Chicago, IL
Associate Social Media Manager - Heartland Food Products Group, Carmel, IN
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Factoids of the Week
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Millennials will represent 45% of luxury product byers by 2025. (Bain & Company)Tweet this!
30,000 people guessed at what the "be" stands for in IHOb, IHOP's bogus new name. (IHOP)Tweet this!
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Quote of the Week
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"Done is better than perfect."
Sheryl Sandberg
Facebook Chief Operating Officer
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Quote of the Week
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