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Media Measurement News Library

Stop Trying to Calculate PR ROI - Perform a Cost-Effectiveness Analysis Instead

July 2019, Issue #1

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July 2019 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
Stop Trying to Calculate PR ROI - Perform a Cost-Effectiveness Analysis Instead
PR pros who try determine their ROI are engaging in a quixotic pursuit. It's near impossible to obtain the required valid data to calculate PR ROI. The imprecise data results in erroneous and implausible ROI calculations. PR measurement experts recommend a cost-effectiveness analysis instead. Read More »

How to Produce a Great Brand Magazine for PR & Marketing (Whats Old is New!)
Many companies and nonprofit organizations publish their own print magazines to reach audiences, build brand loyalty and ultimately promote their products or causes. Success of a printed brand magazine hinges on high-quality writing and storytelling plus superb visuals. Read More »
Video Marketing Best Practices that Produce Five-Star Results
As many predicted, more brands now produce videos to promote and explain their products. But it's not easy to produce videos that inform, instruct, and entertain customers, get them to watch to the end, and motivate them to action. Following best practices can produce more successful videos. Read More »
How Marketing & PR Pros Craft Destination Guides that Entice Visitors
Printed visitor guides successfully entice travelers to visit the destination. But regurgitating well-known facts in an encyclopedia-like format will likely flop. Effective destination guides require first-class photos, research and writing and customizing content to meet the interests and dreams of specific types of visitors. Read More »
Unconventional Advice from Arthur Solomon on What Clients and PR Reps Should Do in a PR Crisis (Its Proven to Work)
Follow these steps as soon as your PR crisis occurs. The advice is unconventional, but works better than the orthodox crisis management methodology. Most importantly, be flexible in your planning. Every PR crisis calls for original thinking. Read More »
PR Priority: Educating Executives about What PR Does
A surprising number of business executives and managers don't fully understand the PR function in their organization. Besides seeking to prove the value of PR, communications professionals need to educate business leaders about what PR actually does. Read More »
Last Weeks Articles
7 PR Tips for Handling a Rogue CEO
PR pros dread misbehaving CEOs. Examples: The Weinstein Company, CBS, Uber, American Apparel. It's one of the most stressful PR challenges and can cause long-standing PR damage. Such situations call for professionalism, courage and assertiveness. Read More »
Pros & Cons of Gated Website Content for Marketing & PR
Although many marketers believe gated content offers an effective technique for gathering qualified leads, others argue that requiring registration blocks both people and search engines from valuable content. Read More »

PR Crisis Strategies for Start-Ups

How to Extract the Most Value from Online Reviews

How PR Can Respond to the Threat of Deepfake Videos

New Research: Republicans & Democrats React Differently to Fake News

Recommended Reading
Harvard Business Review
The Washington Post
Chief Marketer
From the Archives
Conferences and Webinars
Conference: Storyteller's Writing Workshop, July 11 in Fort Collins, CO, and Sept. 13 in Clearwater, FL. Presented by Ragan. Standard price: $945.
Conference: Bridge to Integrated Marketing & Fundraising Conference, July 10 to 12 at the Gaylord National Hotel & Convention Center, National Harbor, MD. Presented by the Association of Fundraising Professionals, Washington, DC Metro Area Chapter and the Direct Marketing Association of Washington. Regular rate $1,1255 for members.
Conference: PR News Google Boot Camp for Communicators, July 17 in New York, NY. Onsite rate: $1,295.
Conference: ANA Digital & Social Media Conference, July 24 to 26 in San Diego, CA. Presented by the Association of National Advertisers.
Conference: Employee Communications Boot Camp, July 25 in Southfield, MI, and Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Internal Communications & Employee Engagement Summit at Facebook, July 30 to Aug. 1 at Menlo Park, CA. Presented by Ragan and the PRSA. Standard price $1,645.
Conference: Content Marketing World, Sept. 3 to 6 at the Huntington Convention Center of Cleveland, OH. Presented by the Content Marketing Institute. All-access regular rate: $2,399.
Conference: ANA Data & Measurement Conference, Sept. 9 to 11 at the Ritz-Carlton, Naples, FL. Sponsored by Google.
Conference: MarTech, Sept. 16-18 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access passes $2,895 onsite.
Conference: Women in Communication Leadership Forum, Sept. 19-20 in Los Angeles. Presented by the USC Annenberg Center for Public Relations Annenberg School for Communication. $999-$1,200.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
PR Coordinator - New York & Company, New York, NY
Public Relations Specialist, Senior - Duke Global Health Institute, Durham, NC
Marketing & Communications Manager - Eugene Symphony Association, Eugene, OR
Director, U.S. Program Policy and Communications - Bill & Melinda Gates Foundation, Washington, DC
Press Secretary - City of Seattle, Seattle, WA
Vice President, Communications - NFL, New York, NY
Director of Media Relations - Campaign for Tobacco-Free Kids, Washington, DC
Director of Public Relations - Southern Utah University, Cedar City, UT
Communications Coordinator - American Leprosy Missions, Greenville, SC
Marketing Positions
Vice President, Marketing and Communications - Latinos for Education, Boston, MA
Marketing Manager - Georgia Tech, Atlanta, GA
Director of Marketing - Ethics & Compliance Initiative (ECI), Vienna, VA
Communications Manager - LDC, Charleston, SC
Director, Community & Marketing - The Partnership for New York City, Inc., New York, NY
Social Media Marketing Manager - Nemours, Jacksonville, FL 32099
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Factoids of the Week
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More than 50% of U.S. travelers consult printed material while making their travel decisions. (The State of the American Traveler)Tweet this!
37% of executives lack a good understanding of the PR function within their business. (Releasd)Tweet this!
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Quote of the Week
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"Perceived risk is actually much higher than the real risk."
Bill Miller
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Gizmo of the Week
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