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How Nonprofits Can Glean Greater Value from Social Media Measurement

July 2020, Issue #1

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July 2020 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How Nonprofits Can Glean Greater Value from Social Media Measurement
Social media monitoring and measurement helps nonprofits boost donations, recruit volunteers and fulfill their missions. Just as importantly, media analytics can determine marketing ROI and show if nonprofits meet their marketing and PR goals. Read More »

Who Should Meet the Press During a PR Crisis?
Image by Mohamed Hassan from Pixabay
Selecting a company spokesperson is one of the crucial decisions during a PR crisis, yet there's no consensus on who should meet the press during a communications crisis. Arthur Solomon's rules of thumb can help guide organizations in crisis. Read More »
12 Dos and Don'ts of Blogger Outreach for Public Relations
Image by Mohamed Hassan from Pixabay
Blogger outreach deserves an important role in public relations strategies. Bloggers are not journalists and successful blogger outreach has important differences from media relations. Just copying traditional media relations strategies may produce embarrassing blunders. Read More »
How Communications Professionals Can Boost Sense of Purpose in Work-from-Home Setting
Photo by Charles Deluvio on Unsplash
Communications professionals may need to work harder to motivate themselves and other employees who question the value of their work in the midst of Covid-19. Recognizing their work and defining a sense of purpose is key. Read More »
How Brands Annoy People on Social Media
Photo by Christian Erfurt on Unsplash
Brands annoy their customers on social media surprisingly often. Too many promotions, forced attempts at humor and slang, and unresponsiveness all harm the business. Irritated consumers simply unfollow the brand, prompting a loss of relationships and potential future sales. Read More »
Last Weeks Articles
How to Create & Promote PR Surveys that Earn Widespread Media Coverage
Image source: Tungilik via Wikimedia Commons
The results of a well-conceived PR and marketing survey can produce significant media placements. Creating successful surveys requires care in choosing an attention-grabbing topic, creating valid questions and answer choices, using standardized survey techniques, organizing results into a compelling presentation, following through on media relations, and measuring impact of media placements to assess success. Read More »
3 Productive Alternatives to Press Releases
Image by Gerd Altmann from Pixabay
While press releases may be appropriate in some circumstances, critics say other approaches are more likely to produce more media mentions and increased website traffic. Read More »

Do Longer Blog Posts Rank Better in Search Results?

How Predictive SEO Can Supercharge PR & Content Marketing

How to Promote Your Brand with LinkedIn Live Streaming

New Research: Continuing Communications & Measurement Boost Brand Survival and Success in Stressed Times

Recommended Reading
Scott Monty
USA Today
The Muse
The Atlantic
Entrepreneur
Business 2 Community
From the Archives
Conferences and Webinars
Webinar: Communications for an Army of One, July 14, 1:30 to 3 p.m. Eastern time. Presented by PR News. $49 per site
Conference: The Social Shake-Up, Sept. 16-18 in Boston. Presented by The Social Shake-up and Social Media Today
Conference: Crisis Communications Boot Camp, Oct. 1-2 in New York, NY. Presented by P World.
Conference: Digital Experience Summit, Oct. 12-14 in Huntington Beach, CA. Produced by Simpler Media Group. Three-day full pass: $2,095.
Conference: Content Marketing World Conference & Expo, Oct. 13-16 in Cleveland, OH. Presented by Content Marketing World. All-access pass onsite: $2,599.
Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Senior Media Relations Specialist - Houston Methodist, Houston, TX
Director of Strategic Communications - University of Virginia, Charlottesville, VA
Media Relations Manager - Leidos, Reston, VA
PR Manager, Corporate Communications - Amazon, Seattle, WA
Manager, Corporate Communications - Zillow, Seattle, WA
Senior Manager, Communications - WWE, Stamford, Ct
Communications Director - US Climate Alliance, Washington, DC
Deputy Press Secretary - Michelle Obama's Voter Participation Initiative, Washington, DC
Marketing Positions
Senior Director Social Media and Influencer Strategy - Sally Beauty, Denton, TX
Manager, Digital Marketing - Warner Music Group, New York, NY
Business Intelligence Analyst - KCET, Los Angeles, CA
Senior Director, Digital & Social Communications - Comcast, Philadelphia, PA
Senior Analyst - Danaher Corporation, Marketing Content and Digital, Brea, CA
Vice President, Market Research - Ipsos, Culver City, CA
Director of Marketing and Social Media - The Barnes Foundation, Philadelphia, PA
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Quote of the Week
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"Aim for the moon. If you miss, you may hit a star."
W. Clement Stone
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Download your Free Guidebook now!
Gizmo of the Week
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Headline

Answer a few questions and the app creates headline suggestions.
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Factoids of the Week
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26.7% of workers say their work doesn't feel particularly important or meaningful. (The Wall Street Journal)Tweet this!
81% of consumers are more likely to purchase from corporations with active year-round philanthropic efforts. (Aflac)Tweet this!
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Ted Talks of the Week
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Where Good Ideas Come From
Seven Berlin Johnson
Writer
[17:31]
Transcript
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