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Measurement Experts Criticize Earned Media Value (EMV) as a Worthless Metric

July 2017, Issue #2

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July 2017 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Article
Measurement Experts Criticize Earned Media Value (EMV) as a Worthless Metric
Some digital marketing agencies promote earned media value as a helpful metric for measuring influencer marketing and other types of social media campaigns. Yet PR and marketing measurement experts lambast the metric as nonsensical and useless. Read More »

The Essential Role of PR & Social Media in Responding to Negative News
Negative news can spread quickly on social media, damage a company's reputation and cause many consumers to avoid purchasing its products. Vigorous monitoring of news and social media allows PR professionals to respond rapidly and counteract unfavorable news reports before they spread and cause severe damage. Read More »
Want to Improve Employee Communications? Integrate New Technologies Employees Prefer
Many internal communications professional are reticent to abandon "old-school" technologies of email and company intranets. They struggle to reach employees who prefer mobile devices and social media. Using employees' preferred communications methods makes the most sense. Read More »
Apples Winning PR Strategies: An Insiders View
Public relations helped Steve Jobs transform Apple into one of the most respected brands of our times. PR experts, including a former Apple PR staff member, explain some of those successful PR strategies. Read More »
Facebook Introduces New Metrics to Please Brands
Marketers may be able to glean useful insights from Facebook's more detailed metrics. Although cynics suspect the new metrics promote Facebook's self-interest, smart marketers will examine the data to learn how to improve their campaigns. Read More »
Seize the Day (Week) — Birthday Marketing Offers a Happy Opportunity
Birthdays offer superb PR and marketing opportunities, especially with Facebook's new targeting capabilities. Business experts recommend focusing on relationship building as the best birthday marketing strategy, rather than pushing sales or discounts. Read More »
Most Viewed from Previous Issues
11 Questions to Ask Media Monitoring & Measurement Vendors
While more companies embrace news monitoring and social media listening, finding the right media monitoring solution with the right analytics can be difficult. Asking the right questions can help you find the best media monitoring and measurement service for your needs and avoid unhappy scenarios. Read More »
Are Social Media Command Centers Worth the Cost?
Image source: Robert Raines via Flickr
Leading brands have won substantial PR and marketing victories with social media command centers. But some experts now question if they are worth their considerable costs. Read More »
Other Articles to Help You
LinkedIn Pulse
McKinsey & Company
Business 2 Community
Harvard Business Review
The New York Times
Conferences and Webinars
Webinar: Rules of Engagement for Influencer Marketing, July 12 at 1 p.m. Eastern, Sponsored by WOMMA.
Webinar: How to Create a Social Media Giveaway that Gets Thousands of Leads without Costing a Fortune, July 12 at 2 p.m. Eastern time. Presented by Business 2 Community.
Webinar: How Leading Companies Drive Pipeline with Webinars, July 26 at 11 a.m. BST. Hosted by ON24.
Conference: PR Now & Next Conference, July 20-21 in Chicago. Presented by PRSA and Ragan Communications. Standard Price: $1,395.
Webinar: 5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground, Sponsored by the PRSA. Free for members.
Webinar: The Magic of RPIE (Research, Planning, Implementation & Evaluation), Aug. 1 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Content Marketing World, Sept. 5-8 at the Huntington Convention Center in Cleveland, OH. $2,395 for regular all-access pass.
Conference: Inbound 2017, Sept. 25 to 28 at the Boston Convention & Exhibition Center. Presented by HubSpot. $1,299 for an all-access pass through July 15
Conference: PRSA International Conference, Oct. 8-10 at the Boston Marriott Copley Place. PRSA member regular rate: $1,495.
Conference: B2B Marketing Forum, Oct. 3-6 at the Westin Boston Waterfront. Presented by MarketingProfs. All-access pass $2,295.
Conference: SMX East, Oct. 24-26 at the Jacob K. Javits Convention Center in New York City, Presented by Marketing Land. $1,795 for an all-access pass.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Internship: PR Writer / Social Media Marketing -, Stratford, CT
Public and Media Relations Manager - Cornell University, Ithaca, NY
Public Relations Manager - GillespieHall, Hockessin, DE
Lead Public Relations Specialist - CACI International Inc., Arlington, VA
Director, Media Relations - Milken Institute, Santa Monica
Senior Public Relations & Communications Manager - Fresenius Medical Care, Waltham, MA
Communications Coordinator - University of Missouri, Columbia, MO
Senior Communications Officer - Harvard University, Cambridge, MA
Vice President for Communications - Carnegie Endowment for International Peace, Washington, DC
Vice President for University Relations - University of North Dakota, Grand Forks, ND
Marketing Positions
Director of Marketing & Communications - Harmony Foundation International, Nashville, TN
Digital Marketing Analyst - 2U, New York, NY
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Quote of the Week
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"We are masters of the unsaid words, but slaves of those we let slip out."
Winston Churchill
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Quote of the Week
Factoids of the Week
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20% of consumers are wary of making high-cost purchases from brands that had negative press. (Clutch)Tweet this!
Only 95% of internal communications professionals use email for employee communications. (PRSA))Tweet this!
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Ted Talks of the Week
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The Beauty of Data Visualization
David McCandless
Data Journalist
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Gizmo of the Week
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Screen recorder to easily create videos for customer support. Read More »
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