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Our Best PR Articles of 2018 - So Far

July 2018, Issue #2

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July 2018, Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.

Our Best PR Articles of 2018 - So Far

7 Tips to Assure Clean Data for PR Measurement
Dirty data can produce embarrassingly inaccurate findings and wreck PR measurement. These recommendations from PR measurement experts will help you collect and maintain clean data on media mentions. Read More »
10 Simple Ways to Greatly Improve Your PR Measurement
PR pros will face growing pressure in 2018 to prove how their efforts contribute to the organization's sales funnel and bottom line. These recommendations from experts can help overcome PR measurement challenges and gain the full benefits of media analytics. Read More »
How to Dig into PR & Marketing Data to Unearth Actionable Insights
Interpreting piles of raw PR and marketing data and turning it into valid insights and concrete recommendations can be taxing and tricky. The right mindset and tools can reveal actionable insights that improve business results. Read More »
6 Keys to a Blissful Marriage between PR & Marketing
Image source: Wikipedia
As PR and marketing functions have come to overlap, success often hinges on how well the two groups can work together. These "happy marriage tips" can help PR and marketing find professional bliss together - and meet the organization's overall business goals. Read More »
How PR Teams Can Weather Natural Disasters
Image source: Texas National Guard
Severe weather events - hurricanes, blizzards, floods and fires — will become more common, climate experts predict. That means PR teams will need to incorporate weather into their crisis plans. Read More »
Tesla Breaks PR Rules of the Road
Tesla's normally outstanding PR efforts hit a rocky road this year. CEO Elon Musk needs to regain PR traction in order to recharge investor confidence and win long-term success. Read More »
8 Reasons Why PR Should Love Small Niche (or Trade) Publications
Image source: Trade Press Services
Businesses often underestimate the PR value of trade journals and other niche publications. Their readerships may be small, but niche publications offer enormous PR benefits. Read More »
How to Write Executive Quotes that Wow
Vibrant quotes can transform staid news releases and other PR content into memorable stories. They offer the best device to add flair to news releases and other PR content, yet most executive quotes fall flat. Write quotes with an authentic voice or opinion, special insight or shock value to knock 'em dead. Read More »
14 Tips to Improve Proofreading and Prevent Errors
Image source: Amazon
Proofreading is an indispensable public relations skill. Without thorough proofreading, an embarrassing mistake will eventually end up in print or on a website. These tips can improve your proofreading skills to prevent such blunders. Read More »
Why Fake News Spreads Fast on Social Media - and How to Restrain It
Research shows that fresh, interesting lies are shared more often and spread faster than the boring old truth. Fake news publishers seem to intrinsically understand that we can't resist what's new and novel. Purveyors of fake news harness our hardwired need to pay attention to novelty. Read More »
How Controversial Content Can Boost PR & Marketing
Controversial stances can gain customers' attention, increase engagement and improve awareness of your brand better than mundane types of content. But contentious, divisive articles can easily fall flat or even damage PR and marketing efforts. Read More »
PR Lessons from the Amazing Gun Control Campaign by Parkland Students
Image source: Wikimedia Commons
Parkland high school students impressed PR veterans with their public relations campaign for gun restrictions. Their poise during media interviews, social media expertise and passionate message helped create one of the most effective PR campaigns in recent memory. Read More »
Other Articles to Help You
Social Media Examiner
Scott Monty
Small Biz Ahead
Consumer Reports
The New York Times
From the Archives
Conferences and Webinars
Webinar: Social Media: What is Working Right Now, July 12 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Digital Publishing Innovation Summit, July 18 to 19 at Convene at 117 West 46th Street, New York, NY. Presented by Innovation Enterprise Ltd. All-access pass $2,295
Conference: Social Media & Digital Communications Conference at Amazon, July 24 to 25 at Amazon's headquarters in Seattle, WA. Presented by Ragan. Standard price: $1,995.
Conference: The Writing for PR and Corporate Communications Conference, Aug. 1 to 2 in Boston. Standard price $1,095. Sponsored by Ragan.
Conference: Social Media Summit, Aug. 9 to 10 in San Francisco. Presented by PR News.
Conference: Content Marketing World, Sept. 4 to 7 in Cleveland, OH. Presented by the Content Marketing Institute. All-access pass $2,499 onsite.
Conference: Inbound 2018, Sept 4 to 7 in Boston. Presented by HubSpot. All-access pass $1299.
Conference: Digital & Content Marketing Summit, Sept. 12 to 13 in San Francisco. Presented by Innovation Enterprise. All-access pass $2,095.
Conference: Digital & Content Marketing Summit - San Francisco, Sept. 13 to 14 in San Francisco. Early bird all-access pass $1,495. Hosted by Innovation Enterprise.
Conference: MarTech, Oct. 1 to 3 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access pass: $2,045 onsite.
Conference: PRSA National Conference, Oct. 5-9, Austin, TX.
Conference: Search Summit, Oct. 19 in New York Cite. Presented by ClickZ and Search Engine Watch. Full rate $1,195.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Public Relations - Comcast, Lynnwood, WA
Director of Countywide Communications (UC) - City of Los Angeles, Los Angeles, CA
Police Media Relations Specialist - City of Mesa, Mesa, AZ
Communications Specialist - County Road Association of Michigan, Lansing, MI
Associate Public Relations Coordinator - Children's Healthcare of Atlanta, Atlanta, GA
Senior Publicist (Public Relations) - FYI Brand Group, Los Angeles, CA
Marketing Positions
Social Media Specialist - KIPP Foundation, Dallas-Fort Worth, TX
Analyst, Marketing and Communications - U.S. Chamber of Commerce, Washington, DC
Social Media/Reputation Manager - Priority Auto Group, Washington, DC
Associate Social Media Coordinator/Community Manager - Golin, San Francisco, CA
Marketing and Communications Analyst - Resolve Maritime Academy, Fort Lauderdale, FL
Multicultural Marketing Manager - PGA Tour, Ponte Vedra Beach, Fla
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Quote of the Week
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"Democracy must be something more than two wolves and a sheep voting on what to have for dinner."
James Bovard, Author
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Quote of the Week
fake news monitoring service
Factoids of the Week
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90% of PR agency professionals and 82% of in-house PR pros predict PR will become more integrated with marketing over the next five years. (Global Communications Report)Tweet this!
False news is 70% more likely to be retweeted on Twitter than true news. (MIT)Tweet this!
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Ted Talks of the Week
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Lead Like the Great Conductors
Itay Talgam
Conductor and Leadership Expert
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