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12 Cost-Effective PR & Marketing Methods for Non-Profits

July 2019, Issue #2

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July 2019 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
12 Cost-Effective PR & Marketing Methods for Non-Profits
With modest budgets, nonprofits can spread their messages and increase donations to their cause though social media marketing. Because PR and marketing strategies can be implemented on social media with relatively small investments, they are especially valuable to smaller, cash-strapped nonprofits. Read More »

Most Communications Pros Cite Fake News as Major Issue but Lack Tools & Strategies to Respond
Although many North American communications professionals avidly follow the debate about fake news, many say their organization lacks sophisticated fake news monitoring tools or procedures to respond to fake news attacks. Read More »
Reciprocity: A Counterintuitive Alternative to Gated Content & Contact Forms
Some marketers argue that the reciprocity strategy, or requesting contact information after website visitors view content, garners more conversions than gated content. Human psychology explains why: Our brains are wired to return favors. Read More »
10 Recommendations from Social Media Experts on How to Make the Most of LinkedIn
Following these tips can help business professionals grow their contacts and increase engagement with potential clients. Read More »
New Media Monitoring Role: Identify PR Opportunities in the Fragmented Media Landscape
While media placement opportunities at top-tier publications continue to decline, the number of small, independent websites continues to grow, presenting new opportunities for PR pros. Read More »
How to Use Popular Radio Personalities for Influencer Marketing
Brands can benefit by taking a new look at radio personalities, sometimes called the original influencers. Radio personalities, also called DJs or radio hosts or journalists, offer advantages over social media influencers. Read More »
Last Weeks Articles
Stop Trying to Calculate PR ROI - Perform a Cost-Effectiveness Analysis Instead
PR pros who try determine their ROI are engaging in a quixotic pursuit. It's near impossible to obtain the required valid data to calculate PR ROI. The imprecise data results in erroneous and implausible ROI calculations. PR measurement experts recommend a cost-effectiveness analysis instead. Read More »
How to Produce a Great Brand Magazine for PR & Marketing (Whats Old is New!)
Many companies and nonprofit organizations publish their own print magazines to reach audiences, build brand loyalty and ultimately promote their products or causes. Success of a printed brand magazine hinges on high-quality writing and storytelling plus superb visuals. Read More »

Video Marketing Best Practices that Produce Five-Star Results

How Marketing & PR Pros Craft Destination Guides that Entice Visitors

Unconventional Advice from Arthur Solomon on What Clients and PR Reps Should Do in a PR Crisis (It's Proven to Work)

PR Priority: Educating Executives about What PR Does

Recommended Reading
John Hagel
Harvard Business Review
The Atlantic
The New York Times
Editor & Publisher
From the Archives
Conferences and Webinars
Conference: Storyteller's Writing Workshop, July 11 in Fort Collins, CO, and Sept. 13 in Clearwater, FL. Presented by Ragan. Standard price: $945.
Conference: Bridge to Integrated Marketing & Fundraising Conference, July 10 to 12 at the Gaylord National Hotel & Convention Center, National Harbor, MD. Presented by the Association of Fundraising Professionals, Washington, DC Metro Area Chapter and the Direct Marketing Association of Washington. Regular rate $1,1255 for members.
Conference: PR News Google Boot Camp for Communicators, July 17 in New York, NY. Onsite rate: $1,295.
Conference: ANA Digital & Social Media Conference, July 24 to 26 in San Diego, CA. Presented by the Association of National Advertisers.
Conference: Employee Communications Boot Camp, July 25 in Southfield, MI, and Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Internal Communications & Employee Engagement Summit at Facebook, July 30 to Aug. 1 at Menlo Park, CA. Presented by Ragan and the PRSA. Standard price $1,645.
Conference: Content Marketing World, Sept. 3 to 6 at the Huntington Convention Center of Cleveland, OH. Presented by the Content Marketing Institute. All-access regular rate: $2,399.
Conference: ANA Data & Measurement Conference, Sept. 9 to 11 at the Ritz-Carlton, Naples, FL. Sponsored by Google.
Conference: MarTech, Sept. 16-18 at the Hynes Convention Center in Boston, MA. Produced by Third Door Media. All-access passes $2,895 onsite.
Webinar: Storytelling Summit for Marketers, Sept. 10, 17 and 24. Presented by MarketingProfs. $395.
Conference: Women in Communication Leadership Forum, Sept. 19-20 in Los Angeles. Presented by the USC Annenberg Center for Public Relations Annenberg School for Communication. $999-$1,200.
Conference: ANA Masters of Marketing Week, Oct. 2 to 5 in Orlando, FL. Presented by the ANA. $2,995 for nonmembers.
Conference: B2B Marketing Forum, Oct. 16 to 18 at the Gaylord National Resort, Washington, DC. Presented by MarketingProfs.
Conference: PRSA International Conference, Oct. 20-22 in San Diego. $1,395 for members.
Conference: Social Media PR and Measurement Boot Camp, Oct. 24 in Phoenix, AZ. Presented by Ragan. Standard price: $945.
Conference: Crisis Communications Boot Camp 7, Oct. 24-25 in Chicago. Presented by P World. $1,699 onsite.
Conference: Brandweek, Nov. 3 to 6 in Palm Springs, CA. Presented by Adweek
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director/Communications - Knight Foundation, Miami, FL
Digital Publications Specialist - American Society of Hematology, Washington, DC
Manager, Public Relations & Marketing - NESN, Boston, MA
Assistant Director for Public Affairs - University of Chicago, Chicago, IL
Global Communications Specialist - McKinsey & Company, Atlanta, GA
Director of Strategic Communications - Penn State, Center Valley, PA
Marketing Positions
Marketing Manager - Virginia Tech, Blacksburg, VA
Web & Social Media Manager - RSNA, Oak Brook, IL
Director of Strategic Communications & Marketing - The Nature Conservancy, Phoenix, AZ
Director of Marketing and Communications - Boys & Girls Clubs of Delaware, Wilmington, DE
Digital Marketing Specialist - Yankee Publishing Inc., Dublin, NH
Social Media Manager - Proletariat, Inc., Boston, MA
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Best Graduation Speeches
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This Is Water
David Foster Wallace
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Quote of the Week
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"The speed of the boss is the speed of the team."
Lee Iacocca
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download your free guidebook now!
Gizmo of the Week
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Fast, Quality, On-Demand Transcriptions, Captions and Subtitle Services. Read More
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Factoids of the Week
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20.9% of governmental organizations have been affected by fake news multiple times; 10.1% have been affected once. (Plank Center for Leadership in Public Relations)Tweet this!
Newsroom employment in the U.S. dropped 23% between 2008 and 2017. (Bureau of Labor Statistics)Tweet this!
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